The article discusses the situation of Kashubians in Poland against modern globalisation processes. The Kashubian language, identified as one of the basic elements of identity and the foundation of the culture of this group is gradually disappearing, particularly as the everyday means of communication. Reluctance of the young generation to speak the language and the diminishing role of the family as the enculturation group are among the main reasons for this. On the other hand, an opposite trend is observed, namely revitalisation of the Kashubian language in the public space, which is accompanied by the strengthening of its legal status and its recognition as the regional language, having the status of an auxiliary official language. The regional artistic creativity is also an important element of the Kashubian identity. Today pride of one's own cultural heritage, promoted by the local press, television, radio, Internet, cultural events, organisations and institutions, is a significant factor contributing to and strengthening the identity. The author shows how the processes that strengthen the Kashubian identity overlap globalisation phenomena. She presents Kashubia as a region whose inhabitants look for equilibrium between globalisation trends and retention of their ethnoregional uniqueness.