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FROM MASS MARKETING COMMUNICATION TO PERSONALIZATION IN E-MARKETING (Od masowej komunikacji marketingowej po personalizacje w e-marketingu)

100%

Szwarc N.

e-mentor

2010

nr 3(35)

75-81

The aim of the marketing communication is to establish long-term relationships between customer and organization. Evolution of marketing communication and media development allowed advanced personalization of product messages in real time. Today, personalization is one of the strongest e-marketing trends. And it is growing still. Internet offers a lot of effective tools for individualized communications and products. This can help businesses become more competitive. The article introduces the problem of the personalization idea and tools.

Development of SEO Performance of Selected Slovak University Web Portals

75%

Miklosik A.

Communication Today

2013

tom 4

nr 2

80-93

This article deals with the issue of performance of faculties at Slovak universities in the field of marketing implementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search engine visibilities of the selected 21 faculties. The aim of the article is to determine the overall trends in this area and to find the solutions to improve the performance in the respective criteria. We have prepared a set of recommendations for the leader of the rankings, the Faculty of Management, Comenius University in Bratislava, to move forward and strengthen its positions in this market segment.