Conventional behavior in business communication characterizes complex obligatory control of the speech norms, pragmatic restrictions and prohibitions, complicated and strengthened by social behavior rules and norms. Regulation of information density and portioning information, cognitive process control, on the one hand, and coordination mode of attitudes and emotions coordination, on the other hand, organize the interaction processes in business dialogues. They structure and organize communication according to the purposes of participants. Official interaction zone claims stronger control to observe conventional rules and norms than non-official and half-official ones. They structure and organize communication and are used as a basis for elaboration of communicative and social roles in business communication. They are realized by the illocutionary stereotype schemes.
The article sheds light on the Diogenes’ concept of human being as articulated in cynic philosophy. Its focus is on the question: Who is the person Diogenes is looking for with a lantern in his hand in the full daylight? And it offers an answer: A fully individual human being, a subject protruding from the crowd, a person without property, luxury, passions, despising social conventions. The care of the self in the sense of self-creation is the point developed throughout the article.
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