This text addresses the process of improving computer literacy in Hospital Jihlava which is a non-profit organization situated in the middle of the Vysočina Region in the central Czech Republic serving 150,000 inhabitants and consisting of 18 medical departments. The main aim of this text is to find out how the improvement in information technology skills can be dependent on the given training and the offered help with these basic skills. Although the IT training does not improve the primary qualification of the medical staff, the employees are eager to train their skills and learn to operate the apps to develop skills considered essential in current society. Yet, some of them are hindered from learning to work with information technologies through lacking confidence. Therefore, the necessity to motivate people to undergo training and develop their own knowledge and skills is a future challenge for the IT department of Hospital Jihlava.
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Efficiency and effectiveness of marketing activity in companies which provide medical services, requires the specific knowledge of the health care market. The article shows the characteristic features of health care market that affect the management of the medical enterprises and their marketing strategy. The specific features of the health care services (intangibility, heterogeneity, inseparability and instability), which have a key impact on the marketing mix used in the companies, were also described in this paper.
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