Research work in graphic design have become a quintessential element of the design process, particularly in those cases when the explicit role of the consumer must be taken into account. The research in design helps to discover and to create the knowledge by pushing in a particular direction. These processes are systematic and conscious approach to solve a posted problem. There are two kinds of research in this aspect: the bibliographic research to retrieve sources of existing knowledge, and the empirical research to create the new knowledge. The methodology of research depends on the needs and the character of the projects, while the research goals remain unchanged in both cases. The most important goals are: information retrieval and gathering, specification of design problems, answering questions, systematic verification of assumptions and hypotheses. Research allows building robust design tools and effective solution synopsis or suggestion.