Wyniki wyszukiwania - Biblioteka Nauki

1

Personalized Information Management by Online Stores in 4C Model. Case Study

100%

Kubicka A.

Foundations of Management

|

2016

|

tom 8

|

nr 1

53-68

EN

The increasing complexity of the business environment, growing knowledge requirements, development of information technologies, and competitiveness implies the need of implementation of information management systems. Moreover, welter of information about online customers, their individual behavior, and their expectations force entrepreneurs to manage information in a personalized way. Monitoring Internet users behavior, creating their profiles (based on data about age, sex, lifestyle, interests, family, work, etc.), and controlling current traffic on the Web site give wide range of possibilities in creating a real model of potential customers preference and using it in online communication. This study concentrates on possibilities of using personalized communication in the information management by online stores in 4C model.

2

Analyzing Interaction for Automated Adaptation : First Steps in the IAAA Project

100%

Neumayr T. , Kern D. , Augstein M. , Kurschl W. , Altmann J.

International Journal of Electronics and Telecommunications

|

2015

|

tom Vol. 61, No. 2

159-164

EN

Because of an aging society and the relevance of computer-based systems in a variety of fields of our life, personalization of software systems is becoming more important by the day in order to prevent usage errors and create a good user experience. However, personalization typically is a time-consuming and costly process if it is done through manual configuration. Automated adaptation to specific users’ needs is, therefore, a useful way to reduce the efforts necessary. The IAAA project focuses on the analysis of user interaction capabilities and the implementation of automated adaptations based on them. However, the success of these endeavors is strongly reliant on a careful selection of interaction modalities as well as profound knowledge of the target group’s general interaction behavior. Therefore, as a first step in the project, an extensive task-based user observation with thorough involvement of the actual target group was conducted in order to determine input devices and modalities that would in a second step become subject of the first prototypic implementations. This paper discusses the general objectives of the IAAA project, describes the methodology and aims behind the user observation and presents its results.

3

A method for learning scenario determination and modification in intelligent tutoring systems

100%

Kozierkiewicz-Hetmańska A. , Nguyen N.

International Journal of Applied Mathematics and Computer Science

|

2011

|

tom 21

|

nr 1

69-82

EN

Computers have been employed in education for years. They help to provide educational aids using multimedia forms such as films, pictures, interactive tasks in the learning process, automated testing, etc. In this paper, a concept of an intelligent e-learning system will be proposed. The main purpose of this system is to teach effectively by providing an optimal learning path in each step of the educational process. The determination of a suitable learning path depends on the student's preferences, learning styles, personal features, interests and knowledge state. Therefore, the system has to collect information about the student, which is done during the registration process. A user is classified into a group of students who are similar to him/her. Using information about final successful scenarios of students who belong to the same class as the new student, the system determines an opening learning scenario. The opening learning scenario is the first learning scenario proposed to a student after registering in an intelligent e-learning system. After each lesson, the system tries to evaluate the student's knowledge. If the student has a problem with achieving an assumed score in a test, this means that the opening learning scenario is not adequate for this user. In our concept, for this case an intelligent e-learning system offers a modification of the opening learning scenario using data gathered during the functioning of the system and based on a Bayesian network. In this paper, an algorithm of scenario determination (named ADOLS) and a procedure for modifying the learning scenario AMLS with auxiliary definitions are presented. Preliminary results of an experiment conducted in a prototype of the described system are also described.

4

The phenomenon of the filter bubble as a threat to freedom on the Web

100%

Czopek J.

International Journal of Pedagogy, Innovation and New Technologies

|

2020

|

tom 7(1)

11-15

EN

The internet is usually presented as a medium that gives unlimited freedom to the user. The main purpose of the article is to characterize the concept of the filter bubble. It describes the mechanism that can significantly affect the type of content that Internet users encounter on the Web. By limiting content to those that are compatible with the worldview of the person seeking information, the filter bubble can significantly limit the freedom of seeking information. The article also presents several ways that can limit the negative impact of this phenomenon.

5

Indywidualizacja oferty dla konsumentów dzięki zastosowaniu big data

100%

Andruszkiewicz K. , Betcher T.

International Business and Global Economy

|

2015

|

tom Volume 34

90–100

EN

The development of modern technologies used in the analysis of customer information allows not only for the collection of past data on buyers’ preferences, but also makes it possible to analyse consumer behaviour on the Internet, online payments, social media and other real-time sources. The aim of the paper is to present the possibilities of using big data in the process of customizing the offer in the context of buyer behaviour. The paper analyses the process of collecting and processing data for the purposes of customizing the offer and identifies practical examples of using big data in the international business practice. It has been stated that the ability to meet the individual needs of buyers has become the basis of modern competitiveness. The real-time acquisition of non-structural data and the ability to analyse it are a condition of successful operation for businesses in technologically developed economies. To build market position, companies need to use big data analysis capabilities, anticipating future customer behaviour and customize not only the product but also all the components of the marketing mix.

6

Socjotechnicze aspekty personalizacji polityki

100%

Scheffs Ł.

Athenaeum. Polskie Studia Politologiczne

|

2015

|

tom 47

25-42

EN

An issue of interest is the process of personalization of politics. I am going to examine it from the point of view of social engineering. There is no doubt that we can find many things in common between social engineering and personalization. Personalization is a broader syndrome of traits that can be reduced to a change in the nature of leadership in democracy, especially in campaign. As one might expect cause of this state of affairs, on the one hand it is still a growing number of those who serve as prime minister on the basis of “presidential style of administration”, on the other hand – the actual (institutional) changes in parliamentary systems.

7

Personalized database views and triggers

100%

Rykowski J.

Theoretical and Applied Informatics

|

2007

|

tom Vol. 19, No. 1

3-18

EN

In this paper an architecture is presented of a universal agent-based approach to the personal-ization of database access. Within the approach it is possible to adjust the personalization process to both individual user requirements, and some limitations provoked by hardware, software, and communication method used at the moment. The implementation is based on Agent Computing Environment ACE sys-tem and extensions of JDBC database drivers/libraries. Potential application areas are the following: ad-vanced and individual controlling of database access, personal database monitoring, asynchronous notifi-cation for changes, mobile and handicapped access to databases, etc.

PL

W artykule zaproponowano zastosowanie technologii agentów programowych do personalizacji dostepu do bazy danych, w szczególnosci do umoliwienia personalizacji widoków bazy danych oraz wyzwalaczy. Opisano zarówno architekture systemu, jak i jego implementacje w srodowisku relacyjnej bazy danych, z wykorzystaniem jezyka programowania Java oraz biblioteki JDBC. Podejscie umoliwia dopasowanie sposobu dostepu do bazy danych zarówno do indywidualnych wymagan uytkownika, jak i ograniczen w dostepie nakładanych przez wykorzystywany sprzet, oprogramowanie oraz łacze komunikacyjne. Podejscie charakteryzuje sie szeregiem zalet w stosunku do obecnie stosowanych metod personalizacji dostepu, w szczególnosci: (1) staje sie moliwa personalizacja systemów zamknietych, w których nie przewidziano moliwosci zmian metod dostepowych dla poszczególnych uytkowników, (2) uytkownicy moga wykorzystywac niestandardowe kanały komunikacyjne, takie jak wiadomosci SMS/MMS, bramki głosowe, dostep WAP itp., (3) agenty programowe moga sledzic kluczowe dla uytkowników zmiany da-nych oraz powiadamiac swoich włascicieli o zajsciu takich zmian, w wybranej przez uytkownika formie, miejscu i czasie, (4) podejscie jest skalowalne i umoliwia personalizacje systemu masowego, z potencjal-nym rozproszeniem funkcjonalnosci w sieci komputerowej oraz urzadzeniach koncowych uytkowników. Przewidywane obszary zastosowan obejmuja indywidualny monitoring danych rozproszonych, indywidu-alne łaczenie i wspólne przetwarzanie informacji pochodzacych z rónych zródeł, udostepnianie informa-cji uytkownikom za posrednictwem kanałów mobilnych i standardowych łaczy telekomunikacyjnych, itp.

8

Wybór opcji czy osoby? Determinanty zachowań wyborczych mieszkańców województwa podkarpackiego w wyborach do Parlamentu Europejskiego w 2014 r. w świetle badań empirycznych

100%

Szczepański D.

Political Preferences

|

2015

|

nr 10

177-194

EN

The aim of the article was to present factors influencing voting behaviours of the Subcarpathian Voivodeship citizens during European Parliament elections in 2014, in the light of the conducted empirical research. The indicators that guided voters when casting votes to ballot boxes were analysed on the basis of a set of variables, such as: the attractiveness of election programmes and political parties, competences of candidates, the role of the Catholic Church during the election campaign, or the awareness of voters (self-reliance in making electoral decisions or its lack). The analysis and interpretations from the conducted research were preceded by a voting description of the Subcarpathian Voivodeship, treated, on a electoral map of Poland, as a specific region due to its above average support given to candidates and parties of right-wing provenance. In the final part conclusions drawn from the analytical process were presented.

9

Personalizacja polityki w świetle wyników badania opinii publicznej. Przegląd wybranych badań

89%

Antkowiak P. , Scheffs Ł.

Środkowoeuropejskie Studia Polityczne

|

2015

|

nr 2

201-218

EN

In parliamentary democracies a tendency to show policy in a more personalized way has revealed. Although such a process actually takes places so much the criteria based on which voters make decisions on voting they are not clear. You can assume that voters more susceptible to the personalization process will make a decision based on nonpolitical characteristics of the leader. Is it certain, that on the basis of a superficial assessment image of the leader they make the right choice? During the voting - do we also take more rational criteria such as the power to solve important problems or leadership abilities?

PL

W demokracjach parlamentarnych, uwidoczniła się tendencja do pokazywania polityki w bardziej spersonalizowany sposób. O ile taki proces faktycznie ma miejsc, o tyle kryteria w oparciu o które wyborcy podejmują decyzje dotyczące głosowania nie sąjasne. Można bowiem przypuszczać, że wyborcy bardziej podatni na proces personalizacji będą podejmować decyzję w oparciu o kryteria związane z opinią na temat niepolitycznych cech danego przywódcy. Czy pewnym jest jednak, że na podstawie powierzchownej oceny imagu lidera dokonają właściwego wyboru? Czy głosując uwzględnią także bardziej racjonalne kryteria, takie choćbyjak: kompetencje do rozwiązywania ważnych problemów, czy zdolności przywódcze?

10

Prezydencjalizacja zachowań wyborczych w elekcji parlamentarnej w 2015 roku

88%

Peszyński W.

Political Preferences

|

2016

|

nr 12

37-55

EN

In this article the author analyses the process by means of the quantitative and proportional distribution of answers regarding two questions. The first one concerns the leader effect and the second the social approval for television debates participated by the leaders of the two major political parties (the questions can be found next to the tables presenting the results of the study). In the research under consideration were used the same questions as in 2012 and 2013, when no nation-wide election was organized. The comparison of the results gathered in those “election-free” years and in 2015, when two important votings (presidential and parliamentary) took place may bring particularly interesting conclusions.

11

Europejskie i polskie hotelarstwo w dobie kryzysu europejskiego

88%

Szydłowska K.

Nauki o Zarządzaniu

|

2013

|

nr 3(16)

119-132

EN

The paper tries to assess the actions of European and Polish hospitality business in the times of economic slowdown. The article bases on the discussion referrig to the economic conditions of hospitality business during the recession caused by the crisis on the American subprime market and European debt crisis. The aim of the work is to show tactics, methods and ways which managers of hotels used to counteract the results of economic slowdown influencing clients’ expenses and their financial decisions. Apart from discussing these techniques (co-branding, personalization, loyalty programs) the author also discussed the actions which in retrospect turned out to be wrong decisions of managers (for example lowering the prices at the expense of retrenchment on guests’ satisfaction or branding). The conclusions are an attempt of assessment of actions of European and Polish hoteliers taken at the time of recession.

12

Heraclitus’ sense of logos in the context of Greek root ‘logos’ in epic poets

88%

Wdowiak M.

Classica Cracoviensia

|

2015

|

nr 18

459-473

EN

The following paper aims to explore some Heraclitus’ fragments that could entail a personified conception of logos. The first part of the paper shows the analysis of the authentic sense of the Greek root ‘leg-’. In this part I followed philologists (among others Chantraine, Narecki) and philosopher Heidegger, who was a great adherent of understanding the original sources of Heraclitus’ philosophy. The closing part points to Heraclitus’ fragments in which the term “logos” is used.

13

Prezydencjalizacja zachowań elektoratu w 2013 roku na tle porównawczym z poprzednim sezonem „niewyborczym”

88%

Peszyński W.

Political Preferences

|

2014

|

nr 8

11-27

EN

In 2012 and 2013, in Poland, did not take place any national election. It was excellent perspective to lead comparison research. The subject of this article is presidentialization of electoral preferences. This process depends on situation, when style of parliamentary campaign has become similarly like presidential election and people focus on parties leaders competition. Usually presidentialisation increased without any changes of election rules. The Author focuses on two aspects: determinantes of decisions in potential parliamentary elections and opinion connected with organizing television debates during campaigns. In the article were compared preferences among electoral five main Polish parties. Results of the polls were compared with effects previous surveys (in 2012), which included two the same questions about presidentialisation. First question (about presidentialisation) apply to determinates of decision in potential parliamentary election. In every parties electoral more respondents choose ‘party option’ than ‘leader variant’. The most questioned, who show party leader, find among Law and Justice (PiS) electoral (26,2 per cent). It could be predicted, because JarosławKaczyński (PiS president) is main party symbol and predominant person inside the organization. As surprise can be treated preferences of Civil Platform (PO) electoral. Here value of this ratings reveal 18,3 per cent. In comparison to previous survey (in 2012) it signifies decline about 2,4 per cent. Donald Tusk (the prime minister and PO leader) is the most important component of this party and his attitude was main factor of the winning of two last parliamentary elections (2007 and 2011). Second question apply to organization television debates in every elections. Among electoral every parties find more followers than oppositionists this solution. However in comparison this results to previous polls we can conclude about decrease amount of supporter this postulate. In reality, debates became important element of campaign if politicians understand a role of this issues. But presently political parties and public opinion are not interested in this issue.

14

Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions

88%

Zamora R.

Central European Journal of Communication

|

2010

|

tom 3

|

nr 2(5)

283-297

EN

Mass media portraits are key factors for a candidate running for local and regional elections, where low name recognition demands mass media coverage in order to build his “political brand.” Attribute agenda-setting effects are more usual in these circumstances where media focus on certain candidate aspects could play a key role in the social learning of political candidates. This paper focuses on the role of local media in setting the “political brand” of two main candidates during 2007 regional elections in Murcia (Spain) underlining either emotional aspects for a more “human” candidate or professional aspects, trying to see the relevance of media content analysis (print and broadcasting) on public opinion, by using a survey (N = 818) conducted during the campaign.

15

Audiovisual political advertising in communication strategies of Polish political parties: The case of the parliamentary campaign in 2011

75%

Adamik-Szysiak M.

Central European Journal of Communication

|

2014

|

tom 7

|

nr 2(13)

190-208

EN

The article presents the results of empirical research on the use of audiovisual advertising by Polish political parties in election campaigns (both on television and distributed on the Internet). The goal is to show the current trends and most often used means of persuasion during the condensed construction, political information-persuasion message, which is the election advertisement. The commercials were analysed of political parties distributed in the period of the parliamentary election campaign in 2011. The results of the analysis were compared with the results of previous research in this matter, which exhibited certain tendencies in the communication strategies of the Polish political parties.

16

E-commerce – trends and development opportunities

75%

Radziszewska A.

Zeszyty Naukowe UPH seria Administracja i Zarządzanie

|

2016

|

tom 36

|

nr 109

73-85

PL

The paper describes the tools of marketing communication with e-customers and trendsconcerning e-commerce. Special attention has been paid to personalization and recommender systems.The paper treats the characteristics of consumer behaviours on the business-to-customermarket and the main barriers in customer relationship management. In this context the relationshipwith e-customers and the tools of marketing communication in electronic customer relationship havebeen described. The rapid growth of e-commerce has created product overload where customers onthe Web are no longer able to effectively choose the products they are exposed to. There is a lot ofimperfect information and a large supply available for consumers, and so it is extremely difficult toidentify their own needs and preferences and ways for satisfying them. Recommendations are a typeof communication and an especially important issue in e-marketing. It is easy to find many websiteswhere a customer needs advice before taking the decision to purchase a product. Therefore, recommendationsare a powerful tool to assist customers in these decisions. The paper refers to the challengesresulting from the growing importance of network and virtual communities, where the consumeris perceived as a value co-creator.

17

QRouteMe: A Multichannel Information System to Ensure Rich User-Experiences in Exhibits and Museums

75%

Gentile A. , Andolina S. , Massara A. , Pirrone D. , Russo G. , Santangelo A. , Sorce S. , Trumello E.

Journal of Telecommunications and Information Technology

|

2012

|

tom nr 1

58-66

EN

In this article the QRouteMe system is presented. QRouteMe is a multichannel information system built to ensure rich user experiences in exhibits and museums. The system starts from basic information about a particular exhibit or museum while delivering a wide user experience based on different distribution channels. The organization of the systems' components allow to build different solutions that can be simultaneously delivered on different media. A wide range of media from touch-screen installations to portable devices like smartphones have been used. The used devices can communicate each others to increase the usability and the user experience for the visitors. Another important feature of the system is the definition of an inexpensive auto-localization system based on fiduciary marks distributed all around the building. In this article the system is presented from an architectural and functional point of view. A case study and analysis of experimental results are also provided in a real environment where the system was deployed.

18

A method for learning scenario determination and modification in intelligent tutoring systems

75%

Kozierkiewicz-Hetmańska A. , Nguyen N. T.

International Journal of Applied Mathematics and Computer Science

|

2011

|

tom Vol. 21, no 1

69-82

EN

Computers have been employed in education for years. They help to provide educational aids using multimedia forms such as films, pictures, interactive tasks in the learning process, automated testing, etc. In this paper, a concept of an intelligent e-learning system will be proposed. The main purpose of this system is to teach effectively by providing an optimal learning path in each step of the educational process. The determination of a suitable learning path depends on the student's preferences, learning styles, personal features, interests and knowledge state. Therefore, the system has to collect information about the student, which is done during the registration process. A user is classified into a group of students who are similar to him/her. Using information about final successful scenarios of students who belong to the same class as the new student, the system determines an opening learning scenario. The opening learning scenario is the first learning scenario proposed to a student after registering in an intelligent e-learning system. After each lesson, the system tries to evaluate the student's knowledge. If the student has a problem with achieving an assumed score in a test, this means that the opening learning scenario is not adequate for this user. In our concept, for this case an intelligent e-learning system offers a modification of the opening learning scenario using data gathered during the functioning of the system and based on a Bayesian network. In this paper, an algorithm of scenario determination (named ADOLS) and a procedure for modifying the learning scenario AMLS with auxiliary definitions are presented. Preliminary results of an experiment conducted in a prototype of the described system are also described.

19

Personalizacja politycznych preferencji

75%

Peszyński W.

Political Preferences

|

2012

|

nr 3

175-194

EN

This article includes two main issues: leader effect (parties’ leaders impact on electoral decisions) and increase of social influences on Prime Minister choose. The main aim is to answer two research questions: firstly, to what degree electoral decisions were determined by parties’ leaders, and secondly, to what degree Poles would like to change Prime Minister choose principle? The majority of PO (Civil Platform) electorate (about 30 per cent) were determined by negative attitude to Jarosław Kaczyński. Getting votes against PiS’s (Law and Justice) leader was a tactical choice. The proportion of such answers to the real election results leads to the conclusion that this negative vote was very important cause of PO win. The results of research confirm the thesis about high leader influence on three committees which got the greatest number of all votes. It was especially connected with Palikot’s Movement (RP) results. Here, strong and recognizable leader influenced the victory over PSL (Polish People’s Party) and SLD (Left Democratic Alliance). However, we have to remember about popular slogans of this movement, which was shown by research results. Almost half of all researchers would like to change Prime Minister choose principle. However, we cannot expect a public debate to begin, because Polish Citizens do not propose this issue as subject of sociopolitical discourse. What is more, parties are not interested in this postulate, which is seen in parliamentary debate and parties’ documents.

20

Upartyjnienie versus personalizacja jako czynniki determinujące zachowania wyborcze w krajowych elekcjach w 2015 roku

75%

Szczepański D.

Political Preferences

|

2016

|

nr 12

73-88

EN

The aim of the article was to present factors that determined voting behaviour of citizens in national elections in 2015 in the perspective of party and personal attitudes of the interviewees. Except for presenting conclusions that result from the course of the research process in the aforementioned range, also the elements that could have affected eventual responses of the interviewees were indicated. These include changes at the position of PO (civic platform) leaders, appearance of new political entities (Ryszard Petru’s Nowoczesna, Together Party, Kukiz’15), or unification processes on the political right, and partially on the left. Personal conflicts and ways of conducting the campaign that could have affected attitudes of voters were also indicated.