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EN
The article depicts the idea of corporate social responsibility concentrating in the frist part on the meaning and concept of corporate social responsibility. In the second part, the authoress presents the conditions and place of corporate social responsibility in Poland.
EN
The idea of Corporate Social Responsibility (CSR) is presented in the paper with emphasis on the measurement of generated effects. The relation between CSR and economic results is also analyzed by the authoresses.
EN
The article provides an attempt to critically analyse the concept of corporate social responsibility (Corporate Social Responsibility) and to answer the question if corporate social responsibility is a voluntary activity or whether it results from economic and legal constraints. In the first part, the authoress analyses the relations of an enterprise to its inquirers in modern economy. At the same time, she attempts to show how they sustain pressure on the enterprise. Part II deals with two CSR models: the American which can be equated with charity and the European in which CSR constitutes a means of increasing of corporate profits. The third part outlines the critical views of Milton Friedman concerning the CSR concept. The last part describes three CSR motors: corporate interests, activities of governments and those of the third sector. The authoress believes that a really responsible business is a result of a responsible society and a move towards the balanced consumption model.
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EN
Corporate social responsibility (CSR) is a very dynamic and rapidly expanding idea, both as a theoretical conception and as a practice recommended to the firms.In theory there is a long lasting dispute about the essence of CSR and its justification from the ethical and praxiological point of view. The old arguments against CSR, formulated by Fridman, are still repeated although they must be reformulated in times of globalization. After reconstructing the theoretical assumption of CSR the authoress presents weaknesses and limits of its conception. Although its postulates seem to be right in theory, their accomplishment proved difficult. The social and ecological stakes are very hard to measure and compare, if possible at all. In theory it conduces the originating of the vague, incoherent views which are impossible to verify. In practice the rhetoric of CSR may be a smokescreen to conceal firms unethical actions
EN
The interest in the concept of corporate social responsibility is growing. The society is more sensitive to the welfare of stakeholders. In the market economy it is now essential to care for the ethics, labour rights, human rights, social environment and natural environment. In the XXI century the competitive business has got to adapt and combine sustainable development with their profit-oriented strategies. The article analyses corporate social responsibility strategies, morives, social and business consequences.
EN
The authoress presents the concept of corporate social responsibility for the better understanding of CSR concept and principles involved.
EN
The article points out the importance of well-defined mission and vision for the market success of a company. In this context were outlined also some contemporary views of theorists and managers on corporate social responsibility.
EN
The UN Global Compact initiative, despite its relatively long history, is still not very widely known among entrepreneurs. It seems vital that measures are taken to popularise it and public awareness of the benefits it offers to the participants is increased. The author intends to discuss the theoretical assumptions behind the initiative and to present the practical application of its principles.
EN
In the last few years the concept of corporate social responsibility (CRS) has been widely discussed. Despite the growing theoretical input on the subject there are still many voices negating the concept and many economic myths that interfere with the activities of organisations trying to act according to CRS rules. The article's aim is to analyse critically some of the myths and an attempt to replace some of them with other opinions that may function equally well as new ways of understanding world's economic dimension.
EN
The meaning of the e-commerce all over the world has been growing year by year. The same trends have also been noticed in Poland, where e-commerce has build stronger and stronger position among the society. The reason of starting the discussion on the topic of the e-commerce has been divided into two parts: dynamic growth of the e-commerce on one side and on the other, generally weaker position of the customer. The purpose of this article is to show what are the possibilities of protecting the customer within the e-commerce mechanisms, seeing form the CSR perspectives. First part is dedicated to the presentation of the e-commerce and its main attributes. Part two, however, presents what are the risks for the customer as the result of e-commerce growth. More space has been given to present the ways of customers’ protection considered and influenced by the CSR concept.
EN
Enterprises willing to achieve a competitive advantage have to be socially responsible. Thus, Polish entrepreneurs face numerous challenges, which are going to be discussed by the article. Among most significant are: the understanding of the idea of social responsibility, the development of a positive attitude towards actions in that range, engaging in a dialogue with stakeholders, formulating the strategy of social responsibility, appointing the person responsible for realization of this strategy, caring for responsible treatment of employees, and finally, verification of actions connected with this activity and preparing social reports.
EN
For a few last years an interest in corporate social responsibility has been very high. To realize this idea it is necessary to take some kinds of actions. Firstly, measurement of social consequences of organization functioning. Secondly, dissemination and verification of information gained through the measurement. These actions are elements of social accountability. Exactly this issue, rarely touched in Polish litereature, was discussed in the article. Especially such problems as: conceptualization of social accountability, its practices, its standards and problems with its application were described.
13
Content available remote Odpowiedzialny biznes polskich przedsiębiorstw - przegląd dobrych praktyk
63%
Zarządzanie i Finanse
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2012
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tom 1
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nr 3
117-127
EN
The purpose of this paper is to highlight the importance of the concept of corporate social responsibility for Polish companies and their stakeholders and to present it as a tool to gain competitive advantage in the market. This paper focuses on the international standards in corporate social responsibility - ISO2600, AA1000, SA8000. Also indicate the important role of actually carried out CSR activities in Poland. A review of good practices of Polish companies was also carried out and the benefits of implementation of responsible business principals have been inventoried.
EN
The paper reviews the core conceptual aspects of corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by chosen international retail chains operating on the Polish market. The research shows that in retailing: – the reporting of CSR activities in Poland has been relatively undeveloped, – the CSR strategies of retail multinationals operating in Poland fit within the bounds of their global strategies, though the implementation methods are adapted to the specific situation of each operating market, – there is insufficient awareness of the CSR concept and its benefits compared with more well-developed countries.
EN
“The future we want”, the main document summarizing the action areas advocated by the Rio+20 conference (Rio de Janeiro, Brazil, June 20-22nd), advocates “green economy” as a main instrument to eradicate poverty, while maintaining the healthy functioning of the environment. “Green economy” is a reply to global capitalism and the excesses of its elite practitioners, as they became manifest during the recent economic crisis. It roots in the observation of the parallels between the world’s ecological crisis and the financial crisis. Both are products of a failed economic and social system. The green economy model holds the potential to bring together the needs for economic security and environmental protection, and to integrate an array of reforms in policy initiatives, regulatory actions, business standards and personal lifestyle behaviors. A classical contribution of the private business sector to sustainable development is corporate social responsibility (CSR). The concept dovetails in the doctrine that a company is not only responsible for a positive economic performance, but also has to take care about the environmental, social and ethical aspects of its activities. Companies have to transparently report on these activities in their sustainability or CSR report. One of the main external advantages for CSR conscientious companies is that they are included by banks in ethical and sustainability portfolios. These funds, although originating in the US Methodist and Quakers traditions, are among the fast growing sections of the products offered by European banks. The CSR system is criticized by developing countries and NGOs for its improper use of green economy products (“green washing”). This paper shows that a “green economy” will be a necessary part of a more sustainable society in the future. CSR is a useful instrument contributing to this evolution. Optioning for CSR should be based on ethical considerations and the conviction that “going green” is important for the future of industry and services, rather than on the expectation of short term monetary profitability. More research on assessment methods and more coherence in the practical implementation of CSR are mandatory.
16
51%
EN
The idea of Corporate Social Responsibility, including its various practical aspects, is a relatively new concept, systematically becoming more and more popular in EU-27 because of potential economic, environmental and social benefits which it can bring. Areas that seem worth focusing from the point of view of possible competitive gains from CSR, concern good relations with both internal and external stakeholders. The ability to build proper relations helps to increase profits, reduce costs or enhance image, loyalty and trust among stakeholders which seems to be decisive for long term competitiveness of given enterprise or the whole economy. The paper investigates the implementation of concept of CSR in Polish economy. The author presents the examples of socially responsible firms and good practice which are undertaken in the analyzed area. Unfortunately, in case of many small and medium enterprises CSR still remains a peripheral concern. The importance of CSR cannot be underestimated in case of the whole Polish economy that aspires to be as competitive as the other Western EU countries.
EN
Successful implementation of the concept of corporate social responsibility (CSR) needs firstly socially responsible action towards employees and than towards other stakeholders. Elaborating human resources strategy and human resource management tools (related to the allocation of staff, training, movements, motivating and evaluating) compatible with general strategy aimed at CSR and applying fair play rules were recognized as main activities in shaping the CSR in relation to employees. The article proposes a model of employees' participation in the concept of CSR.
EN
The article puts forward and proves the hypothesis regarding the relationships between corporate social responsibility and efficiency of the banking business. The main modern methods of evaluating the effectiveness of the banking business are determined. It considers the expediency of the use of stochastic methods frontier boundaries to establish a link between the corporate social responsibility of the bank and the efficiency of its operations, which is the ability to identify deviations of the effectiveness of a particular bank of the limit of the bank with reference efficiency. It proposes production approach in the theory of banking, where the bank is able to perform its key function – the financial intermediary. According to the production function a list of direct and indirect impacts on profit before tax was established, that is the main indicator of the efficiency of the banking business. Emphasis is placed on the fact that the study of the relationship focused within a short period in which profit maximization is not contrary to the key principles of the concept of corporate social responsibility.
PL
W artykule zaprezentowano wyniki badań przeprowadzonych pomiędzy grudniem 2008 r. a marcem 2009 r. przez Instytut Pracy i Spraw Socjalnych. Objęto nimi 50 szefów działów ZZL (wywiady) oraz 1204 pracowników (ankietyzacja) zatrudnionych na stanowiskach pracownika wykonawczego, specjalisty i menedżera. Do udziału w badaniach zaproszono przedsiębiorstwa o potwierdzonym wysokim poziomie ZZL: laureatów konkursów „Lider Zarządzania Zasobami Ludzkimi” i „Inwestor w Kapitał Ludzki”.
EN
This article presents the results of research conducted between December 2008 and March 2009 by the Institute of Labor and Social Studies in Warsaw. The study encompassed fifty human resource management departments (interviews) and 1,204 employees (questionnaires) filling positions of operative workers, specialists, and managers. Companies with a confirmed high level of HRM -winners of the 'Human Resource Management Leader' and 'Investor in Human Capital' competitions - were invited to participate in the study.
EN
The problem of social responsibility (CSR) has been the subject of discussion, studies and papers for many years. As for the legitimacy of the premises, there is general agreement in the academic, social, and business arenas alike. However, studies done up to this point have indicated that there remains a relatively low level of awareness and a very limited degree of implementation of this concept in practice. This article proposes to use the concept of marketing in the process of coordinating relations between stakeholders. This approach could help to implement this concept in practice; it makes reference to well-known activities and tools in economics. The problem of applying marketing in CSR is also presented on the basis of the theory of transaction costs. It is pointed out that difficulties in the coordination process resulting from the emergence of a number of transaction costs discourage companies from introducing CSR. The article is a contribution to conducting in-depth studies in this field.
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