Studies of Czech neologisms usually focus on neologisms found in standard texts or in a collaborative online dictionary including mostly expressive words, invented words and the like. The paper attempts to bridge the gap by focusing on less formal and standard, yet fully authentic texts, i.e., user reviews in the Czech-Slovak film database. Based on 2,006 novel lexical units found on the website, it is shown that while neologisms are mostly found among lexical words, some are also found among grammatical, supposedly closed-class words. It is illustrated that derivation by suffixes and prefixoids as well as compounding are the most productive processes, yielding some surprisingly productive types of new words. Finally, the paper focuses on three prominent patterns found among the neologisms (X-árna, V-ačka, and homo-N) and points out their relevance, thus illustrating that studies of neologisms do not need to be trivially descriptive and classificatory but can point towards more general issues, both theoretical and methodological.