Food market is a specific market segment which is very sensitive to the influence of different factors, both economical and environmental ones. The article's thesis is that the factor leading and organizing the market should be the demand, the development of which is closely connected to the general macro-economic situation in the economy. The purpose of the years 2004-2006. Focusing on some basic determinants of this growth, i.e. GDP, global personal income of the population, household income and food prices, the authoress discussed the influence of this factor on the amount of expenditures and quantitative food consumption in the period mentioned, and indicated the directions of food demand expected in 2007.