Wyniki wyszukiwania - Biblioteka Nauki

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Domena internetowa w promocji gospodarstw agroturystycznych

100%

Król K.

Turyzm

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2017

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tom 27

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nr 1

25-31

PL

Celem autora artykułu była analiza adresów internetowych gospodarstw agroturystycznych pod kątem ich rodzaju oraz potencjału – informacyjnego i marketingowego. Badania wykonano w zbiorze 1121 witryn internetowych. Analizie poddano nazwy domenowe (nazwy główne) oraz rozszerzenia domen pod kątem ich rodzaju, z jednoczesnym oznaczeniem subdomen. Dokonano także podziału domen na płatne i bezpłatne. W konkluzji wykazano, że właściciele gospodarstw agroturystycznych najczęściej posługują się domenami krajowymi. Rzadziej wybierają adresy w domenach funkcjonalnych, regionalnych i europejskiej. Ponadto relatywnie rzadko posługują się adresami utworzonymi w serwisach bezpłatnych. Zamiast nich wybierają bezpłatne subdomeny, często utworzone w domenie dostawcy hostingu, portalu regionalnego (informacyjnego) lub innego.

2

Internet domains promoting agrotourist farms

100%

Król K.

Turyzm

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2017

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tom 27

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nr 1

23-29

EN

Many agrotourist farms use the potential of websites to distinguish their offer from others to attract as many guests as possible. However, maintaining a website is connected with a range of costs, e.g. registering the domain and the hosting package. Searching for cost savings, the owners of agrotourist farms often face the dilemma of choosing between a payable website and its free equivalent. The aim of this article is to analyse internet addresses as regards their type and potential, both informative and marketing. The surveys were carried out on a set of 1,121 websites. The analysis included domain names (main names) as well as domain extensions, paying special attention to type and indicating sub-domains at the same time. Division into payable and free was looked for as well. In conclusion, it is shown that the owners of agrotourist farms mostly use national domains, choosing addresses in functional, regional or European domains less frequently. Moreover, they relatively rarely use addresses created on free services. In their place, they choose free sub-domains often created in the domain of the provider hosting a regional (informative) portal or another.

3

Zastosowanie wybranych aplikacji internetowych w dziennikarstwie danych – analiza porównawcza

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Król K.

Acta Universitatis Lodziensis. Folia Litteraria Polonica

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2017

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tom 41

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nr 3

235-252

EN

Media convergence and multimediality of message brought about a situation where journalists and editors of the content posted on the Internet are more and more frequently required to acquire the skills which have never been necessary for them before. It often forces them to become acquainted with professional software and information technology. On the other hand, availability of different databases and Internet applications provides journalists with possibilities of gathering, processing and visualization of data unheard of to date. The objective of the paper was a comparative analysis of selected Web applications generating interactive maps, data charts and diagrams, that may be useful in journalist’s everyday work, in the browser in an automatic way. The conducted research allows concluding that the tested applications may be applied in Internet, citizen or data journalism, that is wherever the concise and attractive form of data visualization is of primary importance.

4

WYBRANE FORMY INTERNETOWYCH REKOMENDACJI W PROMOWANIU AGROTURYSTYKI

100%

Król K.

Zagadnienia Doradztwa Rolniczego

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2017

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nr 4(90)

27-39

EN

Visibility in search results became in recent years of great interest of entities that promote their services in the Internet. The place of a website in search results, the number of backlinks as well as activity in social media determine the website’s popularity and make specific recommendation for the other users. The aim of the paper was to test usage of backlinks and social media in promoting agrotouristic services. The surveys were conducted in volume terms in the set of 100 websites of agrotouristic farms using selected internet applications which automate websites’ tests. In conclusion, it was revealed that optimization of backlinks is rare in the set of tested websites which can result from lack of knowledge and sources for professional activities in that range. Farmers more often use social media even though it needs involvement.

5

WYBRANE ZAGADNIENIA PRAWNE I PRAKTYKA E-MAIL MARKETINGU W PROMOCJI I SPRZEDAŻY USŁUG AGROTURYSTYCZNYCH

100%

Król K.

Zagadnienia Doradztwa Rolniczego

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2017

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nr 3(89)

54-65

EN

Rate of rural tourism is depends to a large extent on efficient marketing – efficient and economic. Marketing activities in the internet can still cause some problems to the owners of agro-touristic farms. Some of them can be in their assessment complicated and unclear. Legal conditions of conducting e-mail marketing operations were presented in the paper together with paying attention to practice of such operations performed by the owners of agro-touristic farms. It was proved in the conclusion that legal conducting of e-mail marketing campaigns is not easy. It needs knowledge of law, software operating and quite often professional terminology. However, all that should not discourage the owners of agro-touristic farms to obtain clients’ e-mail addresses which can be correlated with marketing campaign that consists in providing discounts for chosen services to the persons who will agree to receive e-mail marketing messages.