Customer Relationship Management in library environment

• Autorzy: Naszados Edit
• Języki publikacji: HU

Abstrakty

EN

One of the fundamental principles of customer relationship management is that all customers differ from each other. They need different services and they use the services for different purposes. If we want to apply this principle in the library environment, libraries as customers need a flexible information system that can be adapted to their special needs. Each library needs customized data structure, display options and search possibilities within the same library integrated system. This paper presents PIVOTAL, a CRM system used by Ex Libris.

Słowa kluczowe

EN

CRM SYSTEM; LIBRARY SERVICES

• Wydawca: Budapest University of Technology and Economics, National Technical Information Centre and Library (BME OMIKK)
• Czasopismo: Tudomanyos es Muszaki Tajekoztatas ( Scientific and Technical Information; Hungarian journal of library and information science)
• Rocznik: 2007
• Tom: 54
• Numer: 7
• Strony: 311-315
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Naszados Edit

• Edit Naszados, no address given, contact the journal editor

Identyfikatory

CEJSH db identifier

10HUAAAA079419