Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2019 | 13 | nr 1 | 5-19
Tytuł artykułu

Attribution Asymmetry in Perception of Companies' Successes and Failures

Treść / Zawartość
Warianty tytułu
Języki publikacji
This study assessed the asymmetry in the causal and dispositional attributions for a company's failures and successes from the perspective of an external observer in the context of morality- vs. competence-related events. Eight hundred respondents participated in a five-factor experiment within a covariation model. We found asymmetry in the attributions of successes and failures in that company factors were found to have contributed more to successes than failures. Successful companies were perceived as open, innovative and stable, whereas unsuccessful companies were viewed as less innovative and unstable. This study contributes to the knowledge of how observers react to the successes and failures of companies with respect to two broad categories of attribution targets. (original abstract)
Opis fizyczny
  • John Paul II Catholic University of Lublin, Poland; University of Zielona Góra, Poland
  • Jagiellonian University in Kraków, Poland
  • Aerts, W. (2005). Picking up the pieces: Impression management in the retrospective attributional framing of accounting outcomes. Accounting, Organizations and Society, 30(6), 493-517.
  • Alsop, R. J. (2004). Corporate reputation: Anything but superficial - the deep but fragile nature of corporate reputation. Journal of Business Strategy, 25(6), 21-30.
  • Avnet, T., & Laufer, D. (2015). Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis? Business Horizons, 58(2), 149-156.
  • Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323-370.
  • Coombs, W. T. (2004). Impact of past crises on current crisis communication: Insights from situational crisis communication theory. Journal of Business Communication, 41(3), 265-289.
  • Coombs, W. T. (2007). Attribution theory as a guide for post-crisis communication research. Public Relations Review, 33(2), 135-139.
  • Coombs, W. T., & Holladay, S. J. (2004). Reasoned action in crisis communication: An attribution theory-based approach to crisis management. In: D. P. Millar & R. L. Heath (Eds.), Responding to crisis: A rhetorical approach to crisis communication (pp. 95-115). New York, NY: Routledge.
  • Dutta, S., & Pullig, C. (2011). Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies. Journal of Business Research, 64(12), 1281-1287.
  • Fiske, S. T., Cuddy, A. J. C., & Glick, P. (2007). Universal dimensions of social cognition: Warmth and competence. Trends in Cognitive Sciences, 11(2), 77-83.
  • Folkes, V. S. (1984). Consumer reactions to product failure: An attributional approach. Journal of Consumer Research, 10(4), 398-409.
  • Folkes, V. S., & Kotsos, B. (1986). Buyers' and sellers' explanations for product failure: Who done it? The Journal of Marketing, 50(2), 74-80.
  • Försterling, F. (2001). Attribution: An introduction to theories, research, and applications. Philadelphia, PA: Psychology Press.
  • Franco, M., & Haase, H. (2010). Failure factors in small and medium-sized enterprises: Qualitative study from an attributional perspective. International Entrepreneurship and Management Journal, 6(4), 503-521.
  • Gooding, R. Z., & Kinicki, A. J. (1995). Interpreting event causes: The complementary role of categorization and attribution processes. Journal of Management Studies, 32(1), 1-22.
  • Gorbaniuk, O., & Długoborska, J. (2010). Atrybucja przyczyn sytuacji kryzysowych w przedsiębiorstwach [Causal attribution of crisis situation in companies]. Roczniki Psychologiczne, 13, 101-124.
  • Gorbaniuk, O., & Gonerski, D. (2011). Atrybucja przyczyn sukcesów przedsiębiorstw przez otoczenie zewnętrzne [Causal attribution of company success by the external observer]. Psychologia Ekonomiczna, 1, 18-36.
  • Gorbaniuk, O., Razmus, W., Firlej, K., Lebiedowicz, A., Leszczyński, M. (2017). Measuring corporate personality: A critical review and new insights. Journal of Brand Management, 24(5), 423-438.
  • Halim, H., Chew, I. K. H. (2008). Performance attributions: A cross cultural study comparing Singapore, Japan and US companies. Interdisciplinary Journal of Information, Knowledge, and Management, 3, 55-72.
  • Härtel, C., McColl-Kennedy, J. R., & McDonald, L. (1998). Incorporating attribution theory and the theory of reasoned action within an affective events theory framework to produce a contingency predictive model of consumer reactions to organizational mishaps. Advances in Consumer Research, 25, 428-432.
  • Hess Jr, R. L. (2008). The impact of firm reputation and failure severity on customers' responses to service failures. Journal of Services Marketing, 22(5), 385-398.
  • Hewstone, M. (1990). The 'ultimate attribution error'? A review of the literature on intergroup causal attribution. European Journal of Social Psychology, 20(4), 311-335.
  • Heider, F. (1958). The Psychology of Interpersonal Relations. New York, NY: Wiley.
  • Hooghiemstra, R. (2008). East-west differences in attributions for company performance a content analysis of Japanese and US Corporate Annual Reports. Journal of Cross-Cultural Psychology, 39(5), 618-629.
  • Jakobwitz, S., & Egan, V. (2006). The 'dark triad' and normal personality traits. Personality and Individual Differences, 40(2), 331-339.
  • Jones, E. E., & Davis, K. E. (1965). From acts to dispositions: the attribution process in social psychology. In: L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 2, pp. 219-266). New York, NY: Academic Press.
  • Jorgensen, B.K. (1994). Consumer reaction to company-related disasters: The effect of multiple versus single explanations. Advances in Consumer Research, 21, 348-352.
  • Kelley, H. H. (1967). Attribution theory in social psychology. In: D. Levine (Ed.), Nebraska symposium on motivation (pp. 192-238). Lincoln, NE: University of Nebraska Press.
  • Kelley, H. H. (1973). The processes of causal attribution. American Psychologist, 28(2), 107-128.
  • Laufer, D., Silvera, D. H., & Meyer, T. (2005). Exploring differences between older and younger consumers in attributions of blame for product harm crises. Academy of Marketing Science Review, 7(7), 1-13.
  • Martinko, M.J., Douglas, S.C., & Harvey, P. (2006). Attribution theory in industrial and organizational psychology: A review. In: G. P. Hodgkinson & J. K. Ford (Eds.), International review of industrial and organizational psychology (Vol. 21, pp. 127-187). Hoboken, NJ: Wiley Publishing.
  • Moen, F., & Skaalvik, E. (2011). Causal attribution among business executives investigation. Journal of Excellence Mission Statement, 15, 40-59.
  • Peeters, G., & Czapinski, J. (1990). Positive-negative asymmetry in evaluations: The distinction between affective and informational negativity effects. In: W. Stroebe & M. Hewstone (Eds.), European Review of Social Psychology (Vol. 1, pp. 36-60). New York, NY: Wiley.
  • Reeder, G. D., & Brewer, M. B. (1979). A schematic model of dispositional attribution in interpersonal perception. Psychological Review, 86(1), 61-79.
  • Renkema, J., & Hoeken, H. (1998). The influence of negative newspaper publicity on corporate image in the Netherlands. The Journal of Business Communication, 35, 521-535.
  • Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296-320.
  • Sharma, A., & Lacey, N. (2004). Linking product development outcomes to market valuation of the firm: The case of the us pharmaceutical industry. Journal of Product Innovation Management, 21, 297-308.
  • Schwarz, A. (2012). Stakeholder attributions in crises: The effects of covariation information and attributional inferences on organizational reputation. International Journal of Strategic Communication, 6(2), 174-195.
  • Silvera, D. H., Meyer, T., & Laufer, D. (2012). Age-related reactions to a product harm crisis. Journal of Consumer Marketing, 29(4), 302-309.
  • Sjovall, A. M., & Talk, A. C. (2004). From actions to impressions: Cognitive attribution theory and the formation of corporate reputation. Corporate Reputation Review, 7(3), 269-281.
  • Skowronski, J. J., & Carlston, D. E. (1989). Negativity and extremity biases in impression formation: A review of explanations. Psychological Bulletin, 105(1), 131-142.
  • Song, S., Sheinin, D. A., & Yoon, S. (2016). Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation. Social Behavior and Personality: An International Journal, 44(7), 1209-1221.
  • Tessarolo, I. F., Antonio, M. S. P., & Luz, A. T. M. D. (2010). The justification of organizational performance in annual report narratives. BAR. Brazilian Administration Review, 7, 198-212.
  • Tillman, W.S., & Carver, C.S. (1980). Actors' and observers' attributions for success and failure: A comparative test of predictions from Kelley's cube, self-serving bias, and positivity bias formulations. Journal of Experimental Social Psychology, 16(1), 18-32.
  • Tucker, L., & Melewar, T. C. (2005). Corporate reputation and crisis management: The threat and manageability of anti-corporatism. Corporate Reputation Review, 7(4), 377-387.
  • Whelan, J., & Dawar, N. (2016). Attributions of blame following a product-harm crisis depend on consumers' attachment styles. Marketing Letters, 27(2), 285-294.
  • Weber, M., Erickson, S. L., & Stone, M. (2011). Corporate reputation management: Citibank's use of image restoration strategies during the U.S. banking crisis. Journal of Organizational Culture, Communications & Conflict, 15(2), 35-55.
  • Weiner, B. (1986). An attributional theory of motivation and emotion. New York, NY: Springer.
  • Wojciszke, B. (2005). Affective concomitants of information on morality and competence. European Psychologist, 10(1), 60-70.
  • Wojciszke, B., Brycz, H., & Borkenau, P. (1993). Effects of information content and evaluative extremity on positivity and negativity biases. Journal of Personality and Social Psychology, 64, 327-336.
  • Zuckerman, M. (1979). Attribution of success and failure revisited or: The motivational bias is alive and well in attribution theory. Journal of Personality, 47(2), 245-287.
Typ dokumentu
Identyfikator YADDA
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.