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2017 | 7 | nr 2 | 22-29
Tytuł artykułu

Effective Communication as a Major Key to Successful Organizational Change

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: In this paper that focus has been continued by attempting to present the role of effective communication in improving the corporate culture so as to enhance the company performance. Design/methodology/approach: critically analysis of the literature. Findings: The impact of corporate culture on company performance, in service industry in particular, is currently receiving an increasing amount of attention in the literature of corporate management. An example of a company in decline is provided in order to demonstrate how the process of recovery may be attained by radical improvements in communication, among other remedy measures. The example of successful company recovery is followed by presentation of the key qualities and communication skills that should be displayed by leaders, teammates and contact personnel.(original abstract)
Słowa kluczowe
Rocznik
Tom
7
Numer
Strony
22-29
Opis fizyczny
Twórcy
  • Wrocław Univesity of Economics
Bibliografia
  • Barker, A. (2013), Improve your communication skills, London.
  • Carlzon, J. (1987 ), Moments oftruth, Cambridge: New York Ballinger Pub. Co.
  • Clopton, S. W. Stoddard, J. E and Clay, J. W., (2001) "Salsesperson characteristics affecting consumer complaint reponses," Journal of Consumer Behaviour, Vol. 1,2,124-139.
  • Cooke, R. Szumal, J. (2011), "Using the Organizational Culture Inventory to Volume 7, Issue 2, 2017 Understand the Operating Cultures of Organizations," In: Neal M. Ashkanasy, Celeste P.M. Wilderom, Mark F. Peterson (eds.) Handbook of Organizational Culture and Climate, Los Angeles: Sage Publications, pp. 147-162.
  • DeVito, J. (2009), Interpersonal Communication Book, New York: Pearson Education, Inc.
  • McPheat (2010), Leadership skills, MTD training & Ventus Publishing ApS, http://pr0meng.eu/downloads/trainingmaterials/ebooks/soft-skills/leadershipskills.pdf
  • Maxwell, J. C. (2003), The I 71ndisputable Laws of Teamwork: Embrace Them and Empower Your Team, Workbook, Thomas Nelson Publishers.
  • Schein, E. H. (2004), Organisational Culture and Leadership, San Francisco: John Wiley & Sons, Inc.
  • Stauss, B. and Seidel, W. (2008), "Discovering the 'customer annoyance iceberg' through evidence controlling," Service Business Springer-Verlag 2007.
  • Zeithalm, V.A. Parasuraman, A. Berry Leonard L. (1990), Delivering Quality Service. Balancing Customer perceptions and Expectations, New York: Free Press.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171494926
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