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2009 | International Marketing and Business in the CEE Markets | 542-562
Tytuł artykułu

Modelling Strategic Sustainability: Antecedents and Drivers to Corporate Change

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Języki publikacji
The purpose of this paper is to explore the antecedents (drivers) to strategic sustainability. Conceptually strategic sustainability (or Sustainable Strategic Management) is the integration of the principles of environmental sustainability with corporate strategic management processes, structures, cultures, systems and technologies, incorporating both competitive and functional level strategies. In essence, strategic sustainability involves organisations mimicking nature and natural ecosystems as closely as possible rather than defying them. This requires organisations to adapt to operate within the parameters of their physical environment; only using virgin resources where absolutely essential; replacing air and water back into the system in the same quantity and the same, if not better, quality than it was received; reducing, reusing, recycling and reconditioning existing materials; and processing waste to become non-toxic and nonharmful to the environment (ideally there should be no waste at all). (fragment of text)
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