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Liczba wyników
2009 | International Marketing and Business in the CEE Markets | 531-541
Tytuł artykułu

Marketing Responsibility in the Era of Climate Change

Autorzy
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
In this paper I want to speculate about the possibility, the likelihood, that the profession of marketing will move away from its image of being the last resort of hucksters, carpet baggers, snake oil salesmen, and second-hand car dealers, to the status of a profession, with acknowledged standards of conduct, even its own equivalent of the Hippocratic oath. I am going to examine matters that must exercise the minds of all management professionals and especially management educators. Educators must speculate continuously about how management can be made to function more effectively and more efficiently. The world is metaphorphosing as we speak. Current changes in the balance of world economic power, instantaneous global communications, and global terrorism are all developments requiring us to think about the system in which marketing management functions, namely market-driven capitalism. (fragment of text)
Twórcy
  • Strathclyde University, United Kingdom
Bibliografia
  • Ascherson N. (1999): The Indispensable Englishman. "New Statesman" 29 January.
  • Fukuyama F. (2000): The Great Disruption: Human Nature and the Reconstitution of Social Order. Profile Books, London.
  • Klein N. (2000): No Logo. Flamingo, London.
  • Lindbloom C. (1990): Inquiry and Change: The Troubled Attempt to Understand and Shape Society. Yale University Press, New Haven.
  • McKenna R. (1991): Relationship Marketing. Addison-Wesley, Reading, Mass.
  • Senge P. (1994): The Fifth Discipline Field Book. Doubleday, New York.
  • Thomas M.J. (2002): Thoughts on Building A Just Market Society. "Journal of Public Affairs", Vol. 2, No. 2, pp. 9-15.
  • Thomas M.J. (2006): Management: A Profession in Theory. "Management Decision" 44, No. 3, pp. 309-315.
  • Thomas M.J. (1996): Marketing Adidimus. In: Marketing Apocalypse: Eschatology, Escapolog)' and the Illusion of the End. S. Brown, J. Bell, D. Carson (eds). Routledge, London, pp. 189-205.
  • United Nations Environment Programme (2006). Global Environment Outlook GEO 4 Environment for Development.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171336337
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