Nowa wersja platformy jest już dostępna.
Przejdź na https://bibliotekanauki.pl

PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2009 | International Marketing and Business in the CEE Markets | 502-527
Tytuł artykułu

Development of Market Orientation in the EU Structural Funds Administrative Environment for SMEs - Barriers and Incentives

Autorzy
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The purpose of the paper is to present barriers and potential incentives for enhancing market orientation of public and public-private organisations responsible for management of the EU support for the SMEs sector in Poland. In recent years these institutions are subjects of organisational change in the context of the Europeanisation process understood as: "[...] (a) construction (b) diffusion and (c) institutionalization of formal and informal rules, procedures, policy paradigms, styles, 'ways of doing things' and shared beliefs and norms which are first defined and consolidated in the making of EU decisions and then incorporated in the logic of domestic discourse, identities, political structures and public policies" (Radaelli, 2000-2008). In the Polish case, diffusion of these formal and informal rules takes a form of downloading - incorporating them to the national fabric (Bôrzel, 2003) since legal framework for the structural policy was absent and regulation of this policy at the European level takes a form of obligatory acts. Public administration in the EU should follow good governance principles such as openness, participation, accountability, effectiveness and cohesion (European Governance, 2001).
Twórcy
  • University of Lodz, Poland
Bibliografia
  • Anders J., Boruc M.A., Hereźniak M. et al. (2006): Marka Funduszy Europejskich. Zręby Strategii Komunikacji. Fundacja Promocja Polska, Praca badawczo-rozwojowa na zlecenie Ministerstwa Rozwoju Regionalnego, Warszawa.
  • Borzel T.A. (2003): Taking and Shaping the EU Policies. Member States' Responses to Europeanization. "Queen's Papers on Europeanization", No. 2.
  • Borzel T.A.; Risse T. (2000): When Europe Hits Home: Europeanization and Domestic Change. European Integration online Papers (EIoP), November 29, Vol. 4, No. 15.
  • Bovens M. (2005): Public Accountability. In: The Oxford Handbook of Public Management. E. Ferlie, L.E. Lynn Jr., Ch. Pollit (eds). Oxford University Press, Oxford.
  • Desmond J. (2004): An Evaluation of Organizational Control Strategies for Relationship Marketing. "Journal of Marketing Management", No. 20.
  • European Governance (2001). A White Paper. COM, 428 (final).
  • Górniak J. (2005): Zasady budowania porządku organizacyjnego a funkcje administracji publicznej. In: Administracja publiczna. J. Hausner (ed.). Wydawnictwo Naukowe PWN, Warszawa.
  • Jaworski B.J., Kohli A.K. (1990): Market Orientation. The Construct, Research Propositions and Managerial Implications. "Journal of Marketing" April, Vol. 54, p. 6.
  • Kelly J.M. (2005): The Dilemma of the Unsatisfied Customer in a Market Model of Public Administration. "Public Administration Review", January/February, Vol. 65, No. 1.
  • Liao M., Forman S., Sargeant A. (2001): Market versus Societal Orientation in the Non Profit Context. "International Journal of Voluntary and Non Profit and Volunitary Sector Marketing", Vol. 6, No. 3.
  • Mcmullan E., Chrisman J.J., Vespe K. (2001): Some Problems in Using Subjective Measures of Effectiveness to Evaluate Entrepreneurial Assistance Programmes. In: Entrepreneurship Theory and Practice. Fall, pp. 37-54.
  • Orwig A., Pearson J., Cochran D. (1997): An Empirical Investigation into the Validity of SERVQUAL in the Public Sector. "Public Administration Quarterly", Spring, pp. 54-68.
  • Osborne D., Gaebler T. (2005): Rządzić inaczej. Jak duch przedsiębiorczości przenika i przekształca administrację publiczną. Media Rodzina, Poznań.
  • Otto J. (2001): Marketing relacji. Koncepcja i stosowanie. Wydawnictwo C.H. Beck, Warszawa.
  • Ovretveit J. (2005): Public Sector Quality Improvement. In: The Oxford Handbook of Public Management. E. Ferlie, LE. Lynn Jr., Ch. Pollit (eds). Oxford University Press, Oxford.
  • Kożuch B. (2004): Zarządzanie publiczne w teorii i praktyce polskich organizacji. Placet, Warszawa.
  • Radaelli C.M.: Whither Europeanization? Concept Stretching and Substantive Change. Http://eiop.or.at/eiop/texte/2000-008.htm.
  • Sargeant A. (2004): Marketing w organizacjach non profit. Oficyna Ekonomiczna, Kraków.
  • Slater S., NarverJ.C. (1995): Market Orientation and the Learning Organization. "Journal of Marketing" July, Vol. 58.
  • Unia Europejska a Rynki Wschodnie - perspektywy rozwoju sektora MŚP (2005). IX Ogólnopolskie Forum Gospodarcze Małych i Średnich Przedsiębiorstw, Warszawa 7-8 grudnia.
  • Vigoda E. (2000): Are You Being Served? The Responsiveness of Public Administration to Citizens' Demands: An Empirical Examination in Israel. "Public Administration" Vol. 78, No. 1.
  • Wisniewski M., Donelly M. (1996): Measuring Seivice Quailty in the Public Sector: The Potential of SERVQUAL. "Total Quality Management and Business Excellence" August, Vol. 7, Iss. 4.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171336317
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.