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2009 | International Marketing and Business in the CEE Markets | 483-501
Tytuł artykułu

Organisational Culture and a Marketing Concept in Healthcare Organisations in the CEE Markets

Warianty tytułu
Języki publikacji
Western, Central and Eastern Europe have universal access healthcare systems. The systems in Central and Eastern Europe, however, are characterised by historical and continuing underfunding that results in poor infrastructure and lack of staff incentives. A legacy of the communist concentration on inpatient care is the oversupply of hospital beds which continue to take up a disproportionate amount of the already limited healthcare budget - stopping the more cost effective focus on ambulatory care and preventative medicine. The underfunding and inappropriate allocation have led to the development of a secondary healthcare market within the public system, in which the individual patient is often forced to pay to access a service at the point of delivery which is theoretically free. (fragment of text)
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