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Liczba wyników
2009 | International Marketing and Business in the CEE Markets | 468-482
Tytuł artykułu

The Development of Market Orientation in the Purchase Sphere of Enterprises in the Territory of Slovakia

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This article deals with the position of purchase in market orientation of an enterprise. The article also provides the research results that are the basis for diagnosing and evaluating enterprise development as far as the position of purchase in a specific type of an enterprise is concerned. In the context of purchase the article refers to the core of the solution of the problem that has to be dealt with by a marketing manager who wishes to change the corporate culture in favour of the market orientated one..(fragment of text)
Twórcy
  • University of Economics in Bratislava, Slovakia
  • KON&RAD, Ltd., Slovakia
  • University of Economics in Bratislava, Slovakia
autor
  • University of Economics in Bratislava, Slovakia
Bibliografia
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  • Cihovska, V., Kita, J. (2005): Nové paradigmy marketingu v procese globalizâcie trhov. "Ekonomick? casopis", Vol. 53, n. 6, pp. 612-625.
  • Drucker, P.F. (2002): To nejdulezitëjsi z Druckera v jednom svazku. Management Press, Praha.
  • Gauzent C. (2000): L'orientation marché des enterprises. L'Hartman Inc., Montreal.
  • Gotteland D. (2005): L'orientation marché. Editions d'Organisation, Paris.
  • Grönroos CH. (1989): Defining Marketing: a Market-Oriented Approach. "European Journal of Marketing", Vol. 23, n. 1, pp. 54.
  • Harris Ph., Mcdonald F. (2004): European Business and Marketing. Sage, London.
  • Javorski B.J., Kohli A.K. (1993): Market Orientation: Antecedents and Consequences. "Journal of Marketing", Vol. 53, n. 1, pp. 53-70.
  • Kennedy C. (2002): Toutes les théories du management. Maxima, Paris.
  • Kita J. et al. (2005): Marketing. Iura Edition, Bratislava.
  • Kita J., Grossmanovâ M., Kita P.: Transformation of Enterprise Purchases on Factor's Markets. "Business Management", Vol. 15, 2005, n. 3, pp. 5-22.
  • Kita J., Repkovâ D., Kita P. (2007): L 'achat comme le facteur stratégique de la compétitivité des enterprises sur le territoire de la Slovaquie dans l'Europe élargie ? l'exemple de la fonction achat. "Ekonomické rozhl'ady", Vol. 16, n. 3.
  • Kita P. (2006): Nâstroje a metôdy pr?ce v oblasti nâkupu. In: J. Kita: Nâkup a predaj. EKONÖM, Bratislava.
  • Kotler Ph., Dubois B., Manceau D. (2004): Marketing Management. Pearson, Paris.
  • Lambin J.J. (1965): La décision commerciale face ? l'incertain. Dunod, Paris.
  • Lesâkovâ D. (2006): Marketing ako filozofia a funkcia podnikania. "Ekonomick? casopis", Vol. 54, n. 4.
  • Levitt T. (1960): Marketing myopia. "Harvard Business Review", Vol. 38, n. 4.
  • Morton M.S.S. (1995): L'entreprise compétitive au futur. Les édition d'organisation, Paris.
  • Narver J.C., Slater S.F. (1990): The Effect of a Market Orientation on Business Profitability. "Journal of Marketing", Vol. 54, n. 5, pp. 20-34.
  • Sheth J.N., Sisodia R.S. (2006): Does Marketing Need Reform? M.E. Sharp, New York.
  • Simberovâ I., Nejezchleb L. (2000): Marketing Philosophy in the Mechanical and Electrical Engineering Companies in the Region of South Moravia and Annexation of the Czech Republic to EU. In: Transformation of CEEC Economies to EU Standards.
  • Tonkova S. (2005): Clusters industriels et développement régional (exemple de la commune de Sevlievo). In: La creazione di imprese innovative. Universita degli Studi di Perugia, Terni.
  • Usunier J.C., Easterly-Smith M., Thorpe R. (1993): Introduction la recherche en gestion. Economica, Paris.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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