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2012 | Internet Communication Management International Week | 116-129
Tytuł artykułu

The Utilization of Web 2.0 Applications for Public Participation: Acceptance Factors of Bureaucrats' Attitudes

Warianty tytułu
Języki publikacji
In the first decade of the 21st century, one of the most phenomenal trends in the internet world has been the growth of Web 2,0, a conceptual umbrella that describes the recent development of internet technologies and applications. The potential benefits of Web 2,0 are multifaceted. One key aspect is the remarkable networking capability that may pool people from around the globe to be "on the same page". Private firms are seeking business opportunities by incorporate wikis, blogs, Facebook, Twitter, and other social networking services into their marketing strategy. The Web has become an indispensible platform for many firms to maintain good relationship with their customers. Governments are also aware that Web technologies can be of use to improve citizen engagement. Ever since the New Public Management era, concurrent with the take-off of internet usage, democratic governments around the globe have turned to utilizing internet technology to make the policy process more deliberative, transparent and citizen-centric. The positive experience of Web 2.0 applications that facilitate participation in the marketing context and political campaigns has drawn the attention of e-government reformers, who have been searching for ideas to improve public governance so it can be more responsive to the needs of diverse policy stakeholders. (...) This study specifically examines people's perceptions of trust and their attitudes toward using Web 2.0 for public consultation. (fragment of text)
  • National Chung Hsing University, Taichung, Taiwan
  • National Cheng Kung University, Tainan, Taiwan
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