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2014 | 13 | 49-58
Tytuł artykułu

An Approach for Characterizing the Marketing Potential on the Enterprise

Autorzy
Treść / Zawartość
Warianty tytułu
brak
Języki publikacji
EN
Abstrakty
EN
Nowadays one of the main tasks of marketing is the creation and maintaining of competitiveness and competitive advantages of products and businesses. Identifying the characteristics of the marketing potential of the enterprise is an important issue in the study of competitiveness. Business surveys are an important resource for defining the marketing potential. The aim of the study is to implement an approach for characterizing the marketing potential of enterprises based on survey data. To achieve the aim, an approach for statistical characterization of the business environment is applied. Based on this approach the marketing potential of micro, small and medium enterprises in Blagoevgrad for the period 2010-2012 is assessed.(author's abstract)
Twórcy
  • South West University "Neofit Rilski"
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171318439
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