Conceptual Development in Festival Quality Management: Implications for Product Development and Marketing
This paper seeks to explore the trends in the conceptual development of festival quality management. Investigation shows there is plethora of literature on festival quality which spans over three decades. However, researchers and practitioners have continued to grapple with trying to understand the why and what of festival quality study in tourism management. This knowledge gap exists probably because of the multi-disciplinary historical antecedent of festival quality research. This paper therefore provides extensive insight into the meaning, nature and scope of festival quality from individual and group research efforts. The paper also highlights the implications of identified dimensions and attendant relationships for festival product development, packaging and overall marketing performance of festivals.(author's abstract)
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