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Czasopismo
2009 | nr 12 | 2-8
Tytuł artykułu

Sto lat Harvard Business School : wkład w rozwój wczesnego marketingu

Autorzy
Warianty tytułu
100 Years of The Harvard Business School : Its' Impact on Early Marketing
Języki publikacji
PL
Abstrakty
W 2008 r. minęło sto lat od chwili powstania Harvard Business School. Ta jedna z pierwszych szkół biznesu w świecie, jako jeden z podstawowych obszarów swojej działalności przyjęła nauczanie oraz badania naukowe w zakresie marketingu, stając się jednym z głównych centrów rozwoju wczesnego marketingu akademickiego. W artykule dokonano podsumowania dorobku HBS w tym zakresie. (abstrakt oryginalny)
EN
It 2008, it passed one hundred years from establishing of the Harvard Business School. As the one among not many business schools in the world, the School introduced teaching and scientific research in the area of marketing as its' basic area of activities, becoming at the same time one of the main centers of development of academic early marketing. The article summarizes the HBS achievements in this field. (original abstract)
Czasopismo
Rocznik
Numer
Strony
2-8
Opis fizyczny
Twórcy
  • Uniwersytet w Białymstoku
Bibliografia
  • R. Bartels, Influences on the Development of Marketing Thought. 1900-1923, "Journal of Marketing" 1951, No. 1.
  • A.W. Shaw, Some Problems in Market Distribution, "Quarterly Journal of Economics" 1912, No. 12.
  • F.W. Taussing, Principles of Economics, Macmillan, New York 1924.
  • H. Landreth, D.C. Colander, Historia myśli ekonomicznej, PWN, Warszawa 2005, s. 350.
  • D.G.B. Jones, D.D. Monieson, Early Development of the Philosophy of Marketing Thought, "Journal of Marketing" 1990, January.
  • J.L. Cruikshank, A Delicate Experiment: The Harvard Business School 1908-1945. Harvard Business School Press, Boston 1987, s. 23.
  • M. Weber, Etyka protestancka i "duch" kapitalizmu (Die protestantische Ethik und der "Geist" des Kapitalismus).
  • D. Bussiere, Evidence of a Marketing Periodic Literature within the American Economic Association. 1895-1937, "Journal of Macromarketing" 2000, December.
  • R.D. Tamilia, Issues and Problems in Marketing History and Thought. Toward the Development of a Comprehensive Marketing History Bibliography, Sixth Conference on Historical Research in Marketing and Marketing Thought. Contemporary Marketing History, 1993, s. 341-362.
  • E.F. Gay cytowany za: G.H. Hanford, About the Formative Years, "Harvard Business School Bulletin" 1954. Cyt. za: D.G.B. Jones, D.D. Monieson, Early Development of the Philosophy of Marketing Thought, "Journal of Marketing" 1990, January.
  • W.D. Scott, The Theory of Advertising, Boston 1903.
  • W.D. Scott, The Psychology of Advertising, Boston 1908 (obie prace dostępne on-line: http://books.google.com).
  • S.O. Martin, Bureau of Business Research, "Harvard Alumni Bulletin" 1916.
  • E.F. Gay, Social Progress and Business Education, Gay's Addresses, Address delivered at the Dedication of Weiboldt Hall, Northwestern University, June 16, Edwin Francis Gay Collection. The Huntington Library, San Marino 1927 (cyt. za: D.G.B. Jones, D.D. Monieson, Early Development of the Philosophy of Marketing Thought, "Journal of Marketing" 1990, January.
  • H.F. MacKenzie, M.R. Pearce, Some Problems in Market Distribution: Revisited, 7th Marketing History Conference Proceedings, 1995, vol. VII, s. 73.
  • R. Bartels, The History of Marketing Thought, Second edition, Grid Publishing, Columbus 1976, rozdział 9.
  • A.M. Kanrow, Why History Matters to Managers, "Harvard Business Review" 1986, January-February.
  • E.F. Gay, The Scientific Study of Retailing, "Hardware Dealer's Magazine" 1912, December.
  • W.L. Wilkie, E.S. Moore, Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development, "Journal of Public Policy and Marketing" 2003, No. 2.
  • http://www.marketingpower.com/AboutAMA/Pages/1915-1939%20History.aspx.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171224361
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