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2008 | 8 | nr 2 | 58-71
Tytuł artykułu

The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Consumer judgment is often based on incomplete or limited knowledge of the relevant attributes. To recognize the impact of meaningless attributes a study was conducted. Results of the study show that ambiguous information can be taken into consideration in the decision making process. The willingness to use meaningless information is to a higher degree determined by perceived attractiveness rather than by the level of comprehension. Among the three types of meaningless attributes' information (numerical, descriptive and name) the one called "name" was characterized by the highest level of attractiveness and the lowest level of comprehension. The opposite effect was observed with numerical information which was considered as the least attractive but the most comprehensive. (original abstract)
Rocznik
Tom
8
Numer
Strony
58-71
Opis fizyczny
Twórcy
autor
  • Poznań University of Economics, Poland
Bibliografia
  • Bohner G., Wanke M., (2003), Postawy i zmiana postaw, Gdańsk, Gdańskie Wydawnictwo Psychologiczne.
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  • Broniarczyk S.M., Gershoff A.D. (2003), The Reciprocal Effect of Brand Equity and Trivial Attributes, Journal of Marketing Research Vol. XL, May, pp. 161-175.
  • Brown C.L., Carpenter G.S. (2000), Why is The Trivial Important? A Reasons-Based Account for The Effects of Trivial Attributes on Choice, Journal of Consumer Research Vol. 26, No. 4, pp. 372-385.
  • Carpenter G., Glazer S., Nakamoto K. (1994), Meaning ful Brands from Meaningless Differentiation, Journal of Marketing Research Vol. XXXI, August, pp. 339-350.
  • Hsee C., Loewenstein G., Bazerman M., Preference Reversals Between Joint and Separate Evaluation of Options: A Review and Theoretical Analysis, in: G. Loewenstein (ed.), Exotic preferences, New York, Oxford University Press.
  • Hutchinson J.W., Alba J.W. (1991), Ignoring Irrelevant Information: Situational Determinants of Consumer Learning, Journal of Consumer Research Vol. 18, No. 3, pp. 325-345.
  • Meyvis T., Janiszewski C. (2002), Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information, Journal of Consumer Research March, Vol. 28, No. 4, pp. 618-635.
  • Nelson P. (1970), Information and Consumer Behavior, Journal of Political Economy No. 2, pp. 311-329.
  • Osselaer S.M.J. van, Alba J.W., Manchanda P. (2004), Irrelevant Information and Mediated Intertemporal Choice, Journal of Consumer Psychology Vol. 14, No. 3, pp. 257-270.
  • Parker P. (1995), "Sweet Lemons": Illusory Quality, Self-Deceivers, Advertising, and Price, Journal of Marketing Research Vol. XXXII, August, pp. 291-307.
  • Thompson D.V., Hamilton R.W., Rust R.T. (2005), Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing, Journal of Marketing Research Vol. XLII, November, pp. 431-442.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171222965
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