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2006 | 6 | nr 2 | 5-24
Tytuł artykułu

The impact of electronic distribution channels on the tour operators market in Poland

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
On the basis of secondary analysis of data from the Polish market of e-commerce, we have made an attempt to verify a working hypothesis concerning achieving competitive advantage by tour operators who actively apply the electronic distribution channels. After having described the structure of the Polish tour operator market, we carried out research of tourism services sale on the market of e-commerce. We marked out the distribution channels B2B that streamline cooperation between tour operators and agents, as well as between providers and agents -that is an effect of diminishing barriers of entering for new companies. We also distinguished the distribution channels B2C providers (being a result of an increase of their bargaining power) as well as tour operators (through their own reservation website, e-shops or other forms of advanced technology application). Moreover, we emphasised the role of e-commerce in achieving competitive advantage by diversification of an offer or through a better market segmentation. (original abstract)
Rocznik
Tom
6
Numer
Strony
5-24
Opis fizyczny
Twórcy
  • Poznań University of Economics, Poland
  • University of Applied Sciences in Bydgoszcz, Poland
Bibliografia
  • Akkermans H., Intelligent E-Business: From Technology to Value. IEEE Intelligent Systems, 2001.
  • Buhalis D., Strategic Use of Information Technologies in the Tourism Industry, Tourism Management 1998, Vol. 19.
  • Buhalis D., Licata M.C., The Future E-tourism Intermediaries, Tourism Management 2002, Vol. 23.
  • Byszewska-Dawidek M., Kulesza I., Tour Operators Market in Poland, MGPiPS, 2003.
  • Gratzer M., Winiwarter W., A Framework for Competitive Adventure in eTourism.
  • Hamel G., Strategy as Revolution, Harvard Business School Press, Boston 2000.
  • Hsien-Tang Tsai, Leo Huang, Chung-Gee Lin, Emerging E-commerce Development Model for Taiwanese Travel Agencies, Tourism Management 2005, Vol. 26.
  • Lobejko S., Systemy informacyjne w zarządzaniu wiedzą i innowacją w przedsiębiorstwie, SGH, Oficyna Wydawnicza, 2004 (Information Systems in the Company's Knowledge and Innovation Management).
  • Nalazek M. et. al., Internet w turystyce i hotelarstwie, MG, PZH, 2003 (Internet in Tourism and Hotel Industry).
  • Obłój K., Tworzywo skutecznych strategii, PWE, Warszawa, 2002 (The Medium for Effective Strategies).
  • Poon A., Tourism, Technology and Competetitive Strategies, Wallingford, CAB International, 1993.
  • Porter M., Strategia konkurencji, PWE, Warszawa 1992 (Competetive Strategy).
  • Porter M., Bewahrte Strategien werden mit dem Internet noch wirksamer, Harvard Business Manager 2001.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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