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2004 | 4 | nr 1 | 87-102
Tytuł artykułu

The measurement of destination image : the case of Austria

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This paper provides a short overview concerning the construct of the destination image as well as the importance of its measurement in travel context. Subsequently, the results of an empirical survey which was carried out in January 2003 with Polish students to measure the image of Austria is presented. The results particularly suggest that Austria should strengthen its cultural facilities as well as new intangible experiences, such as variety and fun or freedom and open-mindedness. (original abstract)
Rocznik
Tom
4
Numer
Strony
87-102
Opis fizyczny
Twórcy
  • University of Innsbruck, Austria
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171220075
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