PREDICTION IN CONTEMPORARY STRATEGIC MANAGEMENT
Changes of external conditions of enterprises described as 'turbulent environment' have contributed to emergence of new barriers of prediction, forecasting and planning with application of traditional, 'objective' methods. Neopositivist approach looses its dominant character and more attention is paid on the barriers resulting from subjective, or intersubjective character of prediction. The aim of the paper is to present basic problems of prediction in strategic management under contemporary economic conditions. Prediction in social sciences is treated as a point of departure of the discussion. In addition, epistemological and social limitations of prediction in strategic management related to the differences between traditional (neopositivist) and constructivist approaches are considered.
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