Poziom jakości jako wyznacznik markowego charakteru produktów spożywczych - wyniki badań empirycznych
The quality level as the sign of brand character of food products - the results of the empirical researches
n the article the problem of the role of quality as sign of brand character of food products was presented. On the base of the results of the field empirical researches the place of perceived quality in decision process related to purchasing food products and in defining these products as brand products was shown. The food product brands which can be treated as national brands were listed too. In the next part of the article perceived quality of Polish food products was compared with perceived quality of foreign ones and with Polish and foreign products from the others branches. This comparison made it possible to state that Polish food products dominated over foreign food products and Polish products of the other kinds.