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2015 | Vol. 4, No. 2 | 99--109
Tytuł artykułu

Applications of Internet in export by sme

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Development of information technologies and increasing communication possibilities are currently some of the most important factors of civilization’s development. Access to information and availability of new technologies influence the economy in great degree and significantly change the way enterprises behave. Application of Internet and modern IT technologies as tools provides small and medium enterprises with easier access to new markets and increases availability of potential customers, along with simplification of export. This paper describes ways in which SME can apply Internet and modern information and communication technologies in export. Special attention was given to social media.
Wydawca

Rocznik
Strony
99--109
Opis fizyczny
Bibliogr., 25 poz., tab.
Twórcy
  • Department of Economics, University of Economics in Katowice)
Bibliografia
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  • [2] Secrets of Electronic Commerce. A Guide for Small and Medium Exporters (2009), 2nd Edition, International Trade Centre, Geneva.
  • [3] Lehmann A., Tamirisa N., Wieczorek J. (2003) International Trade in Services: Implications for IMF, IMF Policy Discussion Paper, Vol. 6, http://www.imf.org/external/pubs/ft/pdp/2003/pdp06.pdf (access: 18.08.2014). 108
  • [4] Nguyen T., Barrett N. (2006) The adoption of the internet by export firms in transitional markets, Asia Pacific Journal of Marketing and Logistics, Vol. 18, No. 1, www.emeraldinsight.com/1355-5855.htm (access: 16.08.2014).
  • [5] Fink C., Mattoo A., Neagu I. (2002) Assessing the Impact of Communication Costs on International Trade, World Bank Policy Research Working Paper 2929, http://elibrary.worldbank.org/doi/book/10.1596/1813-9450-2929 (access: 16.08.2014).
  • [6] Samiee S. (1998) Exporting and the Internet: a conceptual perspective, International Marketing Review, Vol. 15, No. 5, http://www.emeraldinsight.com/doi/abs/10.1108/02651339810236452 (access: 16.08.2014).
  • [7] http://www.alibaba.com/ (access: 16.08.2014).
  • [8] ttp://www.globalsources.com (access: 16.08.2014).
  • [9] He Y., Li J., Jiang J. (2011) Impact of e-Commerce on International Trade. Based on a Iceberg Cost Model, International Journal of Trade, Economics and Finance, Vol. 2, No. 3, http://www.ijtef.org/papers/99-F517.pdf (access: 16.08.2014).
  • [10] Impact of Internet Revolution in Business (2013) Management Study Guide (MSG), http://managementstudyguide.com/impact-of-internet-revolution-in-business.htm (access: 16.08.2014).
  • [11] Bughin J., Chui M., Manyika J. (2012) Capturing business value with social technologies, McKinsey Quarterly, Number 4, http://www.mckinsey.com/insights/high_tech_telecoms_internet/capturing_business_ value_with_social_technologies, (access: 11.10.2014).
  • [12] Bughin J., Hung Byers A., Chui M. (2011) How social technologies are extending the organization, The McKinsey Quarterly, Number 4, http://www.mckinsey.com/insights/high%20tech%20telecoms%20internet/how%20so cial%20technologies%20are%20extending%20the%20organization (access: 17.10.2014).
  • [13] Chui M., Manyika J., Bughin J. and others (2012) The social economy: unlocking value and productivity through social technologies, McKinsey Global Institute.
  • [14] Filieri R. (2013) Consumer co-creation and new product development: a case study in the food industry, Marketing Intelligence & Planning, Vol. 31, No. 1, www.emeraldinsight.com/0263-4503.htm, (access: 17.10.2014).
  • [15] Schoen H., Gayo-Avello D., Takis Metaxas P. and others (2013) The power of prediction with social media, Internet Research, Vol. 23, no. 5, www.emeraldinsight.com/1066-2243.htm, (access: 19.10.2014).
  • [16] Patino A., Pitta D., Quinones R. (2012) Social media’s emerging importance in market research, Journal of Consumer Marketing, Vol. 29, No. 3, www.emeraldinsight.com/0736-3761.htm, (access: 18.10.2014).
  • [17] Grygiel K. (2013) Lead generation – jak znane narzędzie marketingowe zyskuje na obecności w Internecie?, 03.09.2013, http://nowymarketing.pl/a/2168,lead- 109 generation-jak-znane-narzedzie-marketingowe-zyskuje-na-obecnosci-w-internecie, (access: 22.10.2014).
  • [18] Hajli M. (2013) A research framework for social commerce adoption, Information Management & Computer Security, Vol. 21, No. 3, www.emeraldinsight.com/0968- 5227.htm, (access: 19.10.2014).
  • [19] Rohm A., Kaltcheva V., Milne G. (2013) A mixed-method approach to examine brand-consumer interactions driven by social media, Journal of Research in Interactive Marketing, Vol. 7, No. 4, www.emeraldinsight.com/2040-7122.htm, (access: 18.10.2014).
  • [20] Gunton L., Davis K. (2012) Beyond broadcasting: Customer service, community and information experience in the Twittersphere, Reference Services Review, Vol. 40, No. 2, www.emeraldinsight.com/0090-7324.htm, (access: 18.10.2014).
  • [21] Social Marketing for Small Business (2014), International Trade Centre, Geneva.
  • [22] Peagler M. (2013), Why large-brand case studies don’t work for small business, 09.09.2013, http://socialmediaonlineclasses.com/why-large-brand-case-studies-dontwork-for-small-business (access: 18.10.2014).
  • [23] Honigman B. (2013), Tools to Keep Remote Employees Motivated and Productive, http://www.entrepreneur.com/article/228674#ixzz2h6Bds6pV (access: 18.10.2014).
  • [24] Barnett D. (2013), WORKetc goes social CRM, social project management, social support, 13.05.2013 https://www.worketc.com/blog/Development/worketc-goessocial-crm-social-project-management-social-support/ (access: 18.10.2014).
  • [25] Deloitte (2013), Powerful Connections, Technology Fast500TM Asia Pacific 2013 Winners Report and Ranking, http://www2.deloitte.com/content/dam/Deloitte/global/Documents/TechnologyMediaTelecommunications/dttl_TMT_DeloitteTF500APWinnersReport2013.pdf (access: 18.10.2014).
Typ dokumentu
Bibliografia
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