INTUITION IN MANAGERS' MENTAL MODELS
Managers' thinking is based on a mental model developed over years. Elements of this model are derived from the experience, observation and rules referring to the market phenomena. There are also numerous areas of ignorance and uncertainty. Even the important features of the distant future are only hypothetical. In order to get rid of the uncertainty managers use intuitive thinking. It contains the creative root in itself. Intuition is able to fill up some areas of the ignorance and gives managers the impression of the full knowledge about surrounding world. Finally an intuition becomes a test of the quality of managers and the evidence of their intellectual efficiency.
CEJSH db identifier