THE SUCCESSFUL STRATEGIC PLANING
Nowadays firms function in a very turbulent environment. In such conditions the strategic planning is still a very useful tool of management; it reduces the risk of activity, enables to co-ordinate different functions in the company and forces to use the methods of strategic analysis. The model of strategic planning consists of six major components: formulating goals, the analysis of an environment, the analysis of an organisation, formulating the strategic alternatives, the choice of the best one and working out the strategic, tactical and operational plans. In the successful strategic planning managers must avoid such 'cardinal sins' as: writing down too many tasks in the plan, focusing on problem-solving versus futuring, focusing only on the company and industry opportunities and threats, rounding up the usual suspects to participate, planning for one emerging future only etc. Besides the strategic planning process evaluations there are several major differences between the way yesterday's and today's companies practice this planning. These differences concern such areas as: assumptions about the future, forecasting methods, competitive analysis, competitive environment, basis for strategies, time of planning and plan development frequency. Nevertheless there are some rules to make the strategic planning successful: emphasising the process of planning, not the financial aspects of the plan, gearing the plan to events, planning to expend money step-by-step, setting up a monitoring system and avoiding excessive publicity about long-term financial goals.
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