THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

• Autorzy: Mamet Piotr
• Języki publikacji: EN

Abstrakty

EN

The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.

Słowa kluczowe

EN

BRAND NAME; BRANDING; PHONOTACTICS; SEMANTICS

• Wydawca: Committee on Linguistics, Polish Academy of Sciences
• Czasopismo: Linguistica Silesiana
• Rocznik: 2008
• Tom: 29
• Strony: 51-65
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Mamet Piotr

• Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland

Identyfikatory

CEJSH db identifier

09PLAAAA06455