THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

• Autorzy: Mamet Piotr
• Języki publikacji: EN

Abstrakty

EN

The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.

Słowa kluczowe

EN

BRAND NAME   BRANDING   PHONOTACTICS   SEMANTICS  

• Wydawca: Committee on Linguistics, Polish Academy of Sciences
• Czasopismo: Linguistica Silesiana
• Rocznik: 2008
• Tom: 29
• Strony: 51-65
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Mamet Piotr

• Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland

Identyfikatory

CEJSH db identifier

09PLAAAA06455