COMPETITIVENESS OF COMPANIES FROM THE FRUIT AND VEGETABLE SECTOR (Konkurencyjnosc przedsiebiorstw przemyslu owocowo-warzywnego)
Treść / Zawartość
The article uses triangulation of methods, meaning the combination of quantitative analysis of official statistical data with own qualitative analyses. The condition and dynamics of the Polish fruit and vegetable sector were analysed and results of qualitative studies on competitiveness of selected companies from the sector were presented. The resources and competence, forms of competition and rivalry of selected companies from the sector were evaluated. The entrepreneurs' opinions concerning the domestic and export markets were analysed using descriptive measures of qualitative features interrelations. The concurrence of entrepreneurs' opinions demonstrated the convergence of market conditions at home and abroad. However, the entrepreneurs assessed that their position on foreign markets as being relatively weaker than on the domestic market. The weaker position of analysed enterprises on foreign markets results from low level of concentration of the companies from the fruit and vegetable processing sector and their relatively low innovativeness.
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