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2009 | 3(45) | 179-193
Tytuł artykułu

INTERPRETATIONS OF RELATIONSHIP MARKETING

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Wybrane pełne teksty z tego czasopisma
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
In the article the concept of the relationship marketing has been explained which in the last several years has become an increasingly popular marketing term. Moreover, there has been discussed how the relationship marketing was created and sources of the relationship marketing connected with the industrial marketing and services marketing. It has been indicated that the relationship marketing is very often wrongly connected with the marketing ideas that were established on the basis of the traditional 'transaction' marketing. Furthermore, the economic theories that the relationship marketing refers to have been discussed such as: transaction costs economics, as well as the terms connected with understanding the concept of value. Finally, it has been indicated that although the relationship marketing is very popular, many issues connected with this term still remain unsolved.
Rocznik
Numer
Strony
179-193
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
  • Jacek Kaminski, Uniwersytet w Bialymstoku, Wydzial Ekonomii i Zarzadzania, ul. Warszawska 63, 15-062 Bialystok, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
10PLAAAA074226
Identyfikator YADDA
bwmeta1.element.61b03148-b822-300f-b3c2-e317e0897f83
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