IDENTIFICATION OF CITY IDENTITY MARKERS IN SELECTED CITIES OF PODLASKIE VOIVODSHIP (Identyfikacja wyroznikow tozsamosci wybranych miast wojewodztwa podlaskiego)

• Autorzy: Glinska Ewa , Kobylinska Urszula
• Języki publikacji: PL

Abstrakty

EN

Cities all over the world face the challenges of globalisation and other trends in environmental, economic and cultural developments. Among these trends, there is increased competition among cities. As a result, cities seek to differentiate themselves and strive to create a positive image which can be used for promotional purposes. City authorities are fully aware of the fact that in order to make a place attractive, the needs of tourists, investors, and - first and foremost - inhabitants, must be equally catered for. Thus, the objective of this paper is to identify patterns in the selection of city identity markers by municipal governments of Poland's Podlaskie Voivodeship and to investigate the ways in which they are used for image management. Moreover, the authors discuss recommendations for improvements and review the innovations implemented by municipal self-governments.

Słowa kluczowe

EN

CITY IDENTITY MARKERS; IMAGE OF PLACE; SHAPING A POSITIVE IMAGE

• Czasopismo: Optimum. Studia Ekonomiczne
• Rocznik: 2011
• Numer: 6(54)
• Strony: 295-307
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Glinska Ewa

autor

Kobylinska Urszula

• Dr Ewa Glinska - Wydzial Zarzadzania, Politechnika Bialostocka

Identyfikatory

CEJSH db identifier

11PLAAAA109520