DECOMPOSITIONAL AND MIXED METHODS IN CONSUMERS' PREFERENCES MEASUREMENT (Dekompozycyjne i mieszane metody w pomiarze preferencji wyrazonych)

• Autorzy: Rybicka Aneta
• Języki publikacji: PL

Abstrakty

EN

A very common issue which appears while choosing a research method is the problem of different scales of measurements. This problem appears when considering a large number of variables and many levels of variables. Another very important problem of choosing the appropriate method of measurement is to create a situation that most closely reflects the actual decision-making process by the respondents. The paper presents the methods of revealed preference measurement representing decomposition, composition and mixed approaches. The article presents also a quite new method: the adaptive discrete choice method, which allows to apply a large number of attributes (variables) and their levels. This method also reflects the actual consumers' decision-making process.

Słowa kluczowe

EN

ADAPTIVE DISCRETE CHOICE METHOD; CONSUMERS’ PREFERENCES; METHODS OF PREFERENCES MEASUREMENT

• Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Czasopismo: Econometrics. Ekonometria. Advances in Applied Data Analytics
• Rocznik: 2011
• Numer: 30 (Zastosowania metod ilościowych)
• Strony: 36-46
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Rybicka Aneta,

• Aneta Rybicka, Uniwersytet Ekonomiczny we Wroclawiu, Wydzial Gospodarki Regionalnej i Turystyki w Jeleniej Gorze, Katedra Ekonometrii i Informatyki, ul. Nowowiejska 3, 58-500 Jelenia Gora, Poland

Identyfikatory

CEJSH db identifier

11PLAAAA107815