PSYCHOLOGY OF CREATIVE ADVERTISING AND ITS AUTHORS

• Autorzy: Falat M.
• Języki publikacji: EN

Abstrakty

EN

Contribution to the conceptualization of a new research area is lying at the interface of psychology of creativity and of advertising. The object of investigation of the psychology of creative advertising is not merely a study of the authors of advertising as such, but also an analysis of creative expressions in the advertising products. Here we shall focus on a theoretical definition of the object of investigation in the psychology of advertising, on indicators of creative force and a search for common criteria of creativity in a consensual assessment of creativity by experts. Next, we shall outline the selected research procedures and methods taking support primarily in a qualitative analysis of interviews with the 'artificers of advertising' - the copywriters.

Słowa kluczowe

EN

CREATIVE PERSON; CREATIVITY; CREATIVITY TEST; PSYCHOLOGY OF ADVERTISING

• Wydawca: Institute of Experimental Psychology, Slovak Academy of Sciences
• Czasopismo: Studia Psychologica
• Rocznik: 2004
• Tom: 46
• Numer: 4
• Strony: 305-310
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Falat M.,

• M. Falat, Ustav experimentalnej psychologie SAV, Dubravska cesta 9, 813 64 Bratislava, Slovak Republic

Identyfikatory

CEJSH db identifier

04SKAAAA0022483