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2005 | 14 | 507-520
Tytuł artykułu

MODERN RUSSIAN JOURNALIST STYLE AND PLAY ON WORDS

Autorzy
Warianty tytułu
Języki publikacji
BG
Abstrakty
EN
The linguistic play on words has a wide interpretation in the spirit of modern scholarly theories - as a specifically sought deviation from the linguistic standards for the sake of creating a given (most frequently comical) effect. In that sense, various manifestations of the nonstandard, creative and paronomasia use of linguistic means refer to the linguistic play on words.The actual significance of the topic is determined by the paramount role of journalese in the systems of Modern Russian. Journalistic style, as it is known, does not only reflect but also forms public opinion. It is precisely in journalese that is created the linguistic background, the linguistic image of contemporary reality. Journalese does not comply with all kinds of conventions. It is actually the bearer of the 'taste of time' with aspirations towards a fresh imagery, towards innovation and towards breaking off with the clichés of the past - with the trivial and sterile style of the language of newspapers of the previous years. A concrete analysis of some of the manifestations of the linguistic play in the journalistic style is presented. It deals with the basic and most typical type of linguistic play – the paronomasia, as well as with other types, productive in journalistic style. They are sufficiently 'representative' since they render the linguistic play at different levels (as far as such division is possible whatsoever). A more detailed analysis is focused precisely on those types of linguistic plays which are more actual at present for the journalistic style - paronomasia, quotation, metaphor, occasional units, the play with graphics.
Czasopismo
Rocznik
Tom
14
Strony
507-520
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
  • L. Coneva, Universitet 'Sv. sv. Kiril i Mefodii', Filologicheskii fakultet, Kafedra russkogo yazyka, Veliko Tyrnovo 5000, Bulgaria
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
05PLAAAA00461170
Identyfikator YADDA
bwmeta1.element.38df1bcb-2a01-3193-8233-f42428982f66
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