TITLES AS MINIMAL META-TEXTS (A cim mint a legkisebb metaszoveg)

• Autorzy: Banczerowski Janusz
• Języki publikacji: HU

Abstrakty

EN

Titles may have three different functions. The first one is the nominative function, providing the name of a text. The second one is the descriptive function, referring to the content of the text, hence covering the information contained in the text: presenting meta-information. The third function is a pragmatic one, trying to make a persuasive effect on the receiver. A good title is short, attracts attention, affects emotions, and transmits the content of the text. Thus, titles are minimal meta-texts; but they are also advertisements of the text, a means to catch the reader's eye. Titles of newspaper articles also reveal strategies that are characteristic of the various papers, the various editorial staffs.

Słowa kluczowe

EN

TITLE - FUNCTIONS & STRUCTURE

• Wydawca: Committee on Hungarian Linguistics, Hungarian Academy of Sciences
• Czasopismo: Magyar Nyelvor (Hungarian Language Guardian)
• Rocznik: 2009
• Tom: 133
• Numer: 4
• Strony: 468-472
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Banczerowski Janusz

• Janusz Banczerowski, no address given; contact the journal editor

Identyfikatory

CEJSH db identifier

10HUAAAA079123