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2007 | 16 | 519-529
Tytuł artykułu

CHANGES OF THE MEDICAL LEAFLET

Autorzy
Warianty tytułu
Języki publikacji
PL
Abstrakty
EN
The subject of interest are medical leaflets, which are the texts of different lengths attached to every medicine. From the comparison of the leaflets developed for the same medicine in different periods, it results that their unchangeability (structural, cognitive and stylistic) is seeming. The analyses showed that distinct or more subtle changes are the effect of a clash of two opposing tendencies. On the one hand, a pursuit of preciseness of wording and compactness enforces a use in the leaflet of specialist (chemical and medical) terms and scientific expressions, and on the other hand - there is more care on the part of the sender of adjusting the form to the level of a recipient (a layperson) causes that the contents too scientifically formulated are eliminated from the leaflet. The information especially important is repeated in different parts of the text and additionally exposed by the use of clear segmentation in which every segment is a certain informative entirety. The reasons for the noticeable standardization of the medical leaflet are legal regulations that precisely establish the requirements for every leaflet. The ministerial order also forbids marketing activities on the leaflet limiting its function to informing and instructing.
Słowa kluczowe
Czasopismo
Rocznik
Tom
16
Strony
519-529
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
  • A. Starzec, Uniwersytet Opolski, Instytut Jezyka Polskiego, pl. Kopernika 11, 45-040 Opole, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
08PLAAAA04258277
Identyfikator YADDA
bwmeta1.element.2f15c0b8-9683-3604-ac3c-604a258dda24
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