Surname as an icon - film, advertisement, brand (name of a product)

• Autorzy: Kowalik-Kaleta Z.
• Języki publikacji: EN

Abstrakty

EN

The article raises the question of the function that name and surname have in a the creation of film iconographic types of psychological and physical models playing symbolic functions (in reference to a book by psychologist W. Adamczyk) and the issue of the visualisation of a surname in the contemporary commercial world, as well as of its acquiring the function of an iconic sign having associative and symbolic characteristics.

Słowa kluczowe

EN

FILM ICONOGRAPHIC TYPES' CREATION

• Wydawca: Polska Akademia Nauk. Instytut Slawistyki PAN
• Czasopismo: Studia z Filologii Polskiej i Słowiańskiej
• Rocznik: 2007
• Tom: 42
• Strony: 269-279
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Kowalik-Kaleta Z.

• Z. Kowalik-Kaleta, no address given, contact the journal editor

Identyfikatory

CEJSH db identifier

08PLAAAA03747531