KNOWLEDGE-BASED SOCIETY POLICY AS AN ELEMENT IN THE NATIONAL DEVELOPMENT STRATEGY: THE ROLE OF PRINT MEDIA DISCOURSE
The lack of a single long-term development strategy concept for Latvia has resulted in a contradictory and fragmented economic policy that is often cited as one of the causes of economic problems in Latvia. Why didn't the situation in Latvia change after Latvia became an EU candidate country and subsequently an EU member state? Relatively few specialists are informed about the development policy; people generally think that no relevant programmes and plans have been developed or that the existing ones do not take into account the economic reality in Latvia and the conditions of global competition. This article analyses the understanding which dominates in Latvia regarding the national development strategy and the strategic development of a knowledge-based society, including the role of social awareness and the mass media; it proposes media discourse as the main representation arena for a national strategic development policy.
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