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2007 | 18 | 9(193) | 79-98
Tytuł artykułu

THE INTERNATIONALIZATION OF POLAND'S RETAIL COMPANIES

Autorzy
Wybrane pełne teksty z tego czasopisma
Warianty tytułu
Języki publikacji
PL
Abstrakty
EN
The paper examines the conditions that determine the internationalization of Poland's retail companies and other businesses, and it also evaluates the scope and forms of this process. The author analyzes these issues on the basis of desk research, or studies that collate the findings of previously published data and evaluate them in new ways. Another method used is direct research involving a selected group of major enterprises that either already operate on foreign markets or plan to expand abroad. The analysis made it possible to identify the most important motives behind the internationalization of business operations as well as the directions of expansion in terms of both geographical regions and individual business sectors. He also describes the organizational forms of internationalization (such as foreign direct investment and various forms of cooperation and integration) as well as barriers to decision-making on business expansion and development. The analysis reveals that the process of internationalization applies to a limited group of companies and is at an early stage of development. To accelerate internationalization, it is necessary to strengthen the market position of Polish enterprises and more intensely promote Polish brand-name products abroad. Other priorities include expanding the system for providing investment advice and supporting institutions that promote entrepreneurship, as well as facilitate lending from banks.
Czasopismo
Rocznik
Tom
18
Numer
Strony
79-98
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
  • E. Maleszyk, Instytut Badan Rynku, Koniunktur I Konsumpcji, al. Jerozolimskie 87, 02-001 Warszawa, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
07PLAAAA03156511
Identyfikator YADDA
bwmeta1.element.16e60465-ca60-330a-91a3-49a60cccf304
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