All activities in the firm are undertaken with thought of the realizations of the concrete target. These targets are different and individual for every firm. In the literature exchanged are numerous business strategies and paths of their realizations. The sense of however these all activities and even the Tightness of targets and strategies one can properly rate only after the impartment of the answer on the question: how this activity affects the value of the firm. Managers should have the consciousness that itself firm is not herself value from himself. It is a machine which should bring satisfying value: to customers - the satisfaction of needs, to workers and persons to manageresses - competency and conditions to the self-realization, the owners the turn from invested capital. Because to administer with he firm one ought properly to identify sources of the value and ably them to administer, so that that value constantly former created.