The use of nanotechnology achievements may enable creation of products with yet unknown properties. Products created based on principles of nanotechnology are prone to carry a high risk related to lack of social acceptance. Following study attempts to assess degree of acceptance and readiness to consume honey produced by bees fed with nanoparticles. The study group consisted of 100 participants, at the age of 18 to 70 from the Tri-City and the surrounding areas. The research found that most people were not willing to try honey produced by bees fed with nanoparticles of gold and silver. They fear for their lives and health. Survey participants declared minimal level of knowledge about honey produced by bees fed with nanoparticles. Respondents agreed, that product innovations should not lead to increase of their retail prices.