River cruising is well developed in Europe, particularly in the western, central, and some southern regions, and river tourism has expanded visibly during the current decade. A number of highly attractive tourist destinations are located upon rivers, the prime rivers used for cruises being the Danube, Rhine, Maine, Elbe, Loire, and Seine. The topic of this paper is an analysis of European river cruising and the determinants affecting this tourist product. In particular, the paper analyses the current state of river cruising in Poland, as well as the threats and opportunities that act as drivers for such cruising activity. This paper aims to identify and rank the main problems facing river cruising in Poland compared with prime destinations in Europe. River cruising has great potential, but it requires the removal of barriers and the addition of primary infrastructure.