Wyniki wyszukiwania - BazTech

1

IT outsourcing and factors of increasing the competitiveness of enterprises

Kocot Damian, Kocot Maria

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 195

287--299

EN

Purpose: The aim of the article was to examine the factors of increasing the competitiveness of enterprises by separating services in the field of information technology (IT) and their importance for enterprises. Design/methodology/approach: This study utilized a mixed-methods approach, combining quantitative data from a Likert-scale questionnaire distributed to a wide range of businesses. The research aimed to explore how IT outsourcing impacts corporate competitiveness across various dimensions. Findings: The study reveals that IT outsourcing significantly contributes to enhancing business competitiveness by offering cost savings, improved efficiency, access to advanced technologies, and allowing firms to focus on core competencies. Research limitations/implications: The study recognizes its limitations, including potential bias from self-reported data and limited generalizability due to focusing on a specific market segment. Future research will aim for wider industry representation and investigate the long-term effects of IT outsourcing. Practical implications: For practitioners, the study underscores the strategic value of IT outsourcing in achieving cost efficiency and leveraging technological advancements. It suggests a structured assessment of outsourcing opportunities, considering both operational and strategic impacts. Social implications: By delineating how IT outsourcing can drive business efficiency and innovation, the study implies broader societal benefits, such as job creation in the IT service sector and enhanced consumer experiences through higher quality products and services. Originality/value: This research advances both theoretical and practical knowledge of IT outsourcing's impact on business competitiveness, blending quantitative and qualitative data for a detailed analysis of its diverse benefits.

2

The intergroup heterogeneity of brand value attributes - case study of car brands

Gajanova Lubica, Majerova Jana, Nadanyiova Margareta

Polish Journal of Management Studies

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2024

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Vol. 29, No. 2

221--237

EN

The brand value represents a relevant part of the value of the entire company. With a successful brand value, the company can achieve higher profits and brand awareness and improve the overall reputation of the company. Increasing brand value can create a strong relationship between the brand and customers, strengthening competitive advantage over other brands. The above also applies to car brands. The recent period has been difficult for carmakers, largely affected by the coronavirus crisis, which has caused dramatic relative declines in global sales. Although estimates of sales developments in the automotive industry are slightly optimistic, to gain an overview between competing brands and thus advantage, it will be helpful to know the brand attributes and their impact on the perceived value of car brands. The main aim of the paper has been to identify relevant attributes of the value of selected brands in the category of car brands as a prospective source of competitiveness. To find out the brand preference in the automotive industry and to identify the relevant attributes of the brand with a significant impact on the perceived value of car brands, a survey was conducted during the second quarter of 2023 among Slovak consumers, and multiple regression analyses were performed. Based on the research outcomes, it has been found that in the case of all selected car brands, modernity is the dominant attribute of brand value, followed by image, quality, and creative advertising. These findings have great significance not only for the practice of brand value building and management in the automotive industry but also for further research on brand value. Marketing managers should revise their orientation on modernity after reconsidering the identity and historical background of the car brand.

PL

Wartość marki stanowi istotną część wartości całego przedsiębiorstwa. Dzięki odpowiedniej wartości marki firma może osiągnąć wyższe zyski i świadomość marki oraz poprawić ogólny wizerunek przedsiębiorstwa. Zwiększanie wartości marki może stworzyć silny związek między marką a klientami, wzmacniając przewagę konkurencyjną nad innymi markami. Powyższe dotyczy również marek samochodowych. Ostatni okres był trudny dla producentów samochodów, głównie z powodu kryzysu koronawirusowego, który spowodował dramatyczne względne spadki sprzedaży na całym świecie. Chociaż szacunki dotyczące rozwoju sprzedaży w branży motoryzacyjnej są optymistyczne, aby uzyskać przegląd konkurujących marek i tym samym okreslić przewagę, pomocne będzie poznanie atrybutów marki i ich wpływu na postrzeganą wartość marek samochodowych. Głównym celem artykułu było zidentyfikowanie istotnych atrybutów wartości wybranych marek w kategorii marek samochodowych jako perspektywicznego źródła konkurencyjności. Aby dowiedzieć się, jakie są preferencje marek w branży motoryzacyjnej i zidentyfikować istotne atrybuty marki z istotnym wpływem na postrzeganą wartość marek samochodowych, przeprowadzono badanie w drugim kwartale 2023 roku wśród słowackich konsumentów, dodatkowo przeprowadzono analizy regresji wielokrotnej. Na podstawie wyników badań stwierdzono, że w przypadku wszystkich wybranych marek samochodów nowoczesność jest dominującym atrybutem wartości marki, a następnie wygląd, jakość i kreatywna reklama. Te wyniki mają dużą wagę nie tylko dla praktyki budowania i zarządzania wartością marki w branży motoryzacyjnej, ale także dla dalszych badań nad wartością marki. Menedżerowie marketingu powinni przeanalizować swoją orientację na nowoczesność po biorąc pod uwagę tożsamość i historię marki samochodowej.

3

Wyzwania dla przemysłu stalowego w Polsce w aspekcie światowej produkcji stali w 2023 r.

Zagórska Marta

Hutnik, Wiadomości Hutnicze

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2024

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Vol. 91, nr 1

6--9

PL

W 2023 roku polski sektor stalowy doświadczył znaczącego spadku produkcji, eksportu i zużycia jawnego wyrobów stalowych. Produkcja surówki żelaza, stali surowej i wyrobów walcowanych na gorąco znacząco się obniżyła, co odzwierciedla szersze wyzwania gospodarcze i osłabienie rynku stali. Pomimo wzrostu eksportu półwyrobów, znaczne deficyty handlowe w większości kategorii podkreślają potrzebę wsparcia sektora i zwiększenia konkurencyjności w trudnym okresie zielonej transformacji hutnictwa UE. Polska stoi przed wyzwaniami strukturalnymi i konkurencją z tanim importem, co wymaga pilnych działań naprawczych i innowacji.

EN

In 2023, the Polish steel sector experienced a significant decline in production, exports and apparent consumption of steel products. Production of pig iron, crude steel and hot-rolled products declined significantly, reflecting broader economic challenges and a weakening steel market. Despite the increase in exports of semi-finished products, significant trade deficits in most categories emphasize the need to support the sector and increase competitiveness in the difficult period of the green transformation of the EU steel industry. Poland faces structural challenges and competition with cheap imports, which requires urgent corrective action and innovation.

4

The importance of innovation for the development of enterprises

Brzeziński Łukasz, Koliński Adam, Wyrwicka Magdalena Krystyna

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2023

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Nr 88

27--54

EN

Innovation determines change in the functioning of the enterprise. It is initiative, which can contribute not only to survival, but also to achievement of an organisation’s competitive advantage, which should then translate into market success. The indicated effects are related to the phenomenon of organisational development, which is characterised by a huge complexity of manifestations. Both innovation (experiment) and development (quality changes) are associated with change, transformation, and a new way of functioning. Therefore, it is important to identify and explain the relationship between these states in the organisation. The aim of the study was to analyse the importance of innovation in business development (based on expert opinion). The following research methods were used at the data collection stage: desk research and focus group interviews. However, elements of descriptive statistics, cross-sectoral correlation coefficient (to assess the agreement of expert opinion) and Spearman’s rho correlation coefficient were used to analyse the research results. The research was conducted in May and June 2023. The research group consisted of 32 experts. On the basis of the research carried out, it can be indicated that the development of enterprises (perceived as a qualitative change in activity and improvement of image), was the most important reason for the implementation of innovation in enterprises (with the highest average of the experts’ evaluations: 4.13, and the highest share (53.13%) of the highest ratings in the structure of responses). Furthermore, referring to the effects of the innovation introduced in the organisations, development of the company was also characterised by the highest ratings – both in the case of the average rating, 4.19, as well as the largest share (40.63%) of the highest ratings in the opinion of experts. In connection with the above, it can be concluded that, on the one hand, the desire to develop an enterprise is a motive for implementing innovation, while on the other hand, development is the result of innovative activity in the organisation. A statistically significant consistency of the expert’s assessments was obtained for the whole group of subjects. At the same time, innovation is perceived by the experts as a key element of an organisation's development, allowing it to increase its competitiveness, improve quality, reduce costs and enable adaptation to market changes. The presented research results enrich the knowledge about potential innovation in the context of enterprise development. Establishing a cause-and-effect relationship makes it possible to stimulate the development of the organisation more effectively, while placing emphasis on innovative activity in a broader context will contribute to an increase in the innovativeness of Polish enterprises.

PL

Innowacje stanowią o zmianach funkcjonowania przedsiębiorstwa. Są inicjatywą, która może przyczynić się nie tylko do przetrwania, ale osiągnięcia przez organizację przewagi konkurencyjnej, która przełoży się na sukces rynkowy. Wskazane efekty są powiązane ze zjawiskiem rozwoju organizacji, który charakteryzuje się ogromną złożonością przejawów. Zarówno innowacja (eksperyment), jak i rozwój (zmiany jakościowe) są powiązane ze zmianą, transformacją, nowym sposobem funkcjonowania. Dlatego też istotne jest identyfikowanie i wyjaśnianie relacji pomiędzy tymi stanami w organizacji. Celem badania była analiza znaczenia innowacji w rozwoju przedsiębiorstw. Na etapie gromadzenia danych wykorzystano następujące metody badawcze: desk research i wywiady eksperckie focusowe. Natomiast do analizy wyników badań wykorzystano elementy statystyki opisowej, współczynnik korelacji międzysektorowej (do oceny zgodności opinii ekspertów) oraz współczynnik korelacji rho Spearmana. Badanie zostało przeprowadzone w maju i czerwcu 2023 r. Grupę badawczą stanowiło 32 ekspertów. Na podstawie przeprowadzonych badań można wskazać, że rozwój przedsiębiorstw (postrzegany jako zmiana jakościowa działalności, poprawa wizerunku) stanowił najważniejszą przyczynę wdrażania innowacji w przedsiębiorstwach. W całej grupie badanych uzyskano istotną statystycznie zgodność ocen sędziowskich. Jednocześnie to innowacje są postrzegane przez ekspertów jako kluczowy element rozwoju organizacji, pozwalający zwiększyć konkurencyjność, poprawić jakość, obniżyć koszty i umożliwić adaptację do zmian rynkowych. Prezentowane wyniki badań wzbogacają wiedzę o potencjalne innowacji w kontekście rozwoju przedsiębiorstwa. Ustalenie przyczyno-skutkowej relacji może pozwalać na skuteczniejsze pobudzanie rozwoju organizacji poprzez położenie nacisku na działalność innowacyjną, co w szerszym kontekście będzie przyczyniać się do zwiększenia innowacyjności polskich przedsiębiorstw.

5

The competitiveness and development of regions in Poland – selected instruments of socio-tourist infrastructure

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 176

9--19

EN

Objective: The aim of the article is to assess the competitive potential of Poland’s regions, in the context of effective strategy building for further development thereof. Design/methodology/approach: The article employs the method of critical investigation of the literature on the subject as well as presents an analysis of statistical data on selected sociotourist infrastructure instruments. An examination of two selected infrastructure elements was carried out for the purpose of the article, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. Results: The Authors present the issue of regional competitiveness, with particular focus on the methods of assessing and building the competitiveness of regions through selection of an optimal strategy for further development thereof. In this context, two selected instruments of socio-tourist infrastructure are discussed, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. The infrastructure elements presented serve as an example of areas characterized by great potential for growth, as a consequence of years of neglect (health care), or constrained by independent external COVID-19 pandemic associated conditions (accommodation industry).

6

Multicriteria evaluation of competitiveness of container terminals in the Baltic Sea region

Bartosiewicz Aleksandra, Jadczak Radosław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 175

9--26

EN

Purpose: After the outbreak of the covid-19 pandemic and Russo-Ukrainian war, the situation in the Baltic Sea Region (BSR) changed, especially regarding maritime container terminals. The aim of the article is to identify major Baltic container terminals and to perform a multicriteria analysis of their competitiveness. The analysis will be carried out before (2019) and after (2022) the turmoil on the market in question. Design/methodology/approach: The study uses the Preference Ranking Organization Method for Enrichment Evaluations (PROMETHEE II) with subjective criteria weights, as well as the entropy method with objective criteria weights. Findings: The obtained results show that two Polish maritime container terminals, DCT Gdańsk and GCT Gdynia, as well as Finnish Vuossari can be assessed as the most competitive both in 2019 and 2022. At the same time, in the analyzed years, the lowest positions in the rankings were maintained by Swedish GCT Gavle and Vasthamnen, Finnish Euroports Finland as well as Latvian BCT Riga. Research limitations/implications: Limited data availability influenced the choice of criteria used in the study. Moreover, website data sources used in the study may result in the inaccuracy of our calculations. Finally, the subjectivity involved in the selection of chosen criteria and some of their weights could lead to different competitiveness assessment results of maritime container terminals in the BSR. Practical implications: Our findings should be of interest to terminal operators and managers planning their strategy for next years, especially if they want to maintain their competitive advantage in the region after the lifting of sanctions imposed on Russian ports. Originality/value: This is the first paper to compare the multicriteria rankings of competitiveness before and after the turmoil on the BSR container market, especially as industry reports and research on the BSR usually consider the annual results achieved by individual ports, ignoring the efficiency of the terminals that comprise them.

7

Influencer marketing in brand competitiveness building (case of Baltic Natur Park)

Włodarczyk Katarzyna, Górska Agata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 174

403--416

EN

Purpose: The objective of the paper is to assess the role of influencer marketing in effectively building and increasing brand competitiveness. Design/methodology/approach: The paper was written on the basis of an analysis of the literature of the subject and it presents the case of Baltic Natur Park based in Niechorze, which employed the tools of influencer marketing to build the company’s image and develop its brand on the market of tourist services in the coastal region, and which simultaneously managed to increase the competitiveness of its operations. Findings: The implementation of influencer marketing in Baltic Natur Park has significantly affected brand development by increasing the quality and quantity of the orders the brand fulfilled. The results achieved by Baltic Natur Park demonstrate explicitly a positive assessment of influencer marketing in brand promotion. Research limitations/implications: The analysis conducted further provides evidence that influencer marketing may constitute promotion not only of a brand itself, but also, when used in a broader scope, it may improve a region’s competitiveness. Practical implications: The study results are also a signal for all institutions and individuals, including managers, individuals managing a brand and a region, that the use of contemporary marketing tools for brand promotion, such as, inter alia influencer marketing, is an option worth considering. Originality/value: The article presents a case study and can be an example and inspiration for other companies when taking innovative actions to build a competitive brand on the market. In addition, it can be used by scientists, business practitioners and students.

8

Implementation of corporate social responsibility concept in SMEs in Malopolska

Zuzek Dagmara K.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 176

801--815

EN

Purpose: The aim of the article was to present the status of implementation of the CSR concept in small and medium-sized enterprises in the Małopolska province. Methodology: The questionnaire contained closed and open questions, which enabled obtaining more precise answers. The first stage - the selection of enterprises - was carried out in a purposeful manner, based on their belonging to a determined sector. Then, on a random basis, 250 companies were selected in systematic selection from a base constituting the survey frame. The survey frame was the list of SME in Małopolska province. In total, 386 small and medium enterprises were randomly selected, from which a lower number of entities proceeded to participate in the survey. The remaining entrepreneurs refused to participate in the survey for unknown reasons. The compared partial and synthetic results present primarily assessments with regard to the level of acceptance of entrepreneurs participating in the survey in relation to the issues of the survey. As a rule, positive replies usually have the character of quality features. The x2 (chi-squared) test was used as a verification tool to evaluate the results obtained in this manner. Irrespective of this, the interview questionnaire prepared for this survey enabled giving the character of quality features to its results. Findings: 55% of respondents, admit that the very concept of corporate social responsibility is familiar to them, but they are not familiar with the details of the idea. Thirty per cent of respondents had never encountered the concept of CSR before, and 15% of respondents stated that it was well or even perfectly familiar to them. Most respondents indicated concern for the environment (68%) or support for the local community (57%). Good contact with customers and concern for their satisfaction was indicated by only 48% of respondents. The responses received show that the vast majority of respondents carry out their CSR activity in connection with increasing competitiveness (44%) or improving the company's image (48%). Among the respondents, about 13% indicated that the lack of appropriate tools used to promote the companies makes them undertake such activities. Only 11% of respondents stated that the reason for implementing CSR was socially motivated

9

Działalność innowacyjna przedsiębiorstw przemysłu spożywczego w Polsce w latach 2019-2021

Szczepaniak Iwona

Przemysł Spożywczy

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2023

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T. 77, nr 5

9--13

PL

W artykule przedstawiono zmiany w zakresie definiowania oraz pomiaru innowacji i innowacyjności zgodnie z aktualną metodologią zawartą w Podręczniku Oslo Manual. Ukazano poziom innowacyjności przemysłu spożywczego w Polsce na tle sektora przetwórstwa przemysłowego ogółem w latach 2019-2021. Scharakteryzowano zarówno wyniki, jak i nakłady działalności innowacyjnej. Przyjęto, że nakłady określają zdolność firm do tworzenia innowacji, a wyniki pozwalają ocenić efekty działalności innowacyjnej. Dodatkowo odniesiono się do zagadnienia współpracy firm w zakresie działalności innowacyjnej, nawiązując do modelu otwartych innowacji. Analiza wykazała, że zaangażowanie przedsiębiorstw przemysłu spożywczego w działalność innowacyjną nie jest zbyt wysokie, co może stanowić istotne zagrożenie dla dalszego rozwoju tego sektora. W tym kontekście podkreślono, że innowacyjność stanowi dla przedsiębiorstw przemysłu spożywczego w Polsce ważny czynnik rozwoju ekonomicznego i determinantę jego międzynarodowej konkurencyjności.

EN

The article presents changes in the scope of defining and measuring innovation and innovativeness in accordance with the existing methodology included in the Oslo Manual were presented. The level of innovation of the food industry in Poland against the total background of the manufacturing sector in 2019-2021 was presented. Both the results and expenditures of innovative activity were characterized. It was assumed that the expenditures determine the ability of companies to create innovations, and the results allow to assess the effects of innovative activity. In addition, reference was made to the issue of cooperation between companies in innovation activities, referring to the open innovation model. The analysis showed that the involvement of food industry enterprises in innovative activities is not too high, which may pose a significant threat to the further development of the sector. In this context, it was emphasized that innovation is an important factor in economic development of food industry enterprises in Poland and a determinant of its international competitiveness.

10

Labor potential as a factor of ensuring competitive advantages of business entities in Ukraine

Andrusiv Uliana, Popadynets Iryna, Zelinska Halyna, Lagodiienko Volodymyr, Kupalova Halyna, Goncharenko Nataliia

Production Engineering Archives

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2023

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Vol. 29, Iss. 3

263-270

EN

The purpose of the article is to justify the use of a matrix approach to the interpretation of the results of evaluating the effectiveness of the development of labor potential. As evaluation indicators, we propose the level of management of labor potential, which is determined using the grapho-analytical method "potential square" and the level of management of the competitiveness of the business entity, which is determined using the graphic method "polygon of competitiveness". To identify these indicators, we used a developed three-point aggregated scale, which made it possible to quantitatively divide the formed quadrants according to threshold values: the zone of high efficiency in the use of labor potential (quadrant 9(MLLPQP High; MLCBECBHigh)), average (quadrants 3 (MLLP QPHigh; MLCBEC-BLow), 5 (MLLPQPAverage; MLCBECBAverage), 6 (MLLPQPHigh; MLCBECBAverage), 7 (MLLPQPLow; MLCBEBHigh), 8 (MLLPQPAverage; MLCBECBHigh)), and low (quadrants 1 (MLLPQPLow; MLCBECBLow), 2 (MLLPQPAverage; MLCBECBLow), 4 (MLLPQPLow; MLCBECBAverage)). The value of the research lies in the fact that the pro-posed matrix approach to the results of evaluating the effectiveness of the development of labor potential makes it possible to take measures to improve its management. It is emphasized that in today's conditions and the limitation of financial resources, the vector of management should be aimed at preserving the labor potential, using its opportunities and experience.

11

Competitive insertion of the citrus-lemon chain in global value chains in Colombia

López Aleksander Blandón, Rubio-Rodriguez Gustavo Adolfo, Vega Gerardo Pedraza

Management

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2023

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Vol. 27, no. 2

64--81

EN

This research delves into the identification of opportunities for the consolidation of the lemon value chain in the department of Tolima, Colombia, through the associativity model called: Special Administrative Planning Region. This model is a land-use planning system, officially recognized in Article 325 of the Political Constitution of Colombia and in Law 114 of 2011, which functions as a planning tool at the regional level. Its main objective is to integrate a given region with other territorial entities at the departmental level. The study is framed within exploratory research that employs qualitative and quantitative methodologies for its development, in addition to using data collection instruments, in order to identify the main elements that define the possibilities of establishing a profitable and sustainable value chain in the citrus-lime sector in Tolima. The results show that the potential for competitive insertion of lemon in global value chains reaches likely international markets such as Russia, Germany, France, Poland, Canada and Saudi Arabia, and the support of different government institutions. However, it is necessary to overcome major threats and weaknesses that currently hinder this insertion.

12

How time value affects the performance of road freight transport operators in Zimbabwe

Mujakachi Tapiwa Christopher, Tukuta Marian, Tsvere Maria

Journal of Sustainable Development of Transport and Logistics

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2023

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Vol. 8, No. 2

128--135

EN

Purpose: The primary purpose of this paper is to investigate whether the Road Freight Transport Sector in Zimbabwe considers the value of time in their operations and how this affects their competitiveness. Methodology: This quantitative study involves a survey of 384 randomly selected companies from a population of 1256 registered road freight companies in Zimbabwe. The data collected was analyzed using SPSS. Results: The study found that all the registered companies that participated in the research confirmed that the value of time phenomenon was alien to their business practices as they worked on assumptions. They also indicated a loss of business due to customer complaints. Theoretical Contribution: This paper contributes to the field by highlighting the importance of considering the value of time in business operations, particularly in the road freight transport sector. It provides empirical evidence supporting the theory that the value of time can significantly impact a firm’s competitiveness. Practical Implications: The findings of this study have practical implications for companies in the road freight transport sector. The study recommends policy formulation for companies emphasizing standard operating procedures and good time management to enhance competitiveness. This could lead to improved customer satisfaction and business success.

13

Information system for diagnostic competitivenessof the hospitality industry of the regions of Ukraine

Matviichuk Liudmyla, Liutak Olena, Dashchuk Yuliia, Lepkiy Mykhailo, Sidoruk Svitlana

Informatyka, Automatyka, Pomiary w Gospodarce i Ochronie Środowiska

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2023

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T. 13, nr 4

132--138

EN

The purpose of this article is to study the main problems and prospects of ensuring the competitiveness of the hospitality industry of the regions of Ukraine in modern conditions, taking into account international experience in the context of deepening integration ties. The work carried outa diagnosis of the level of competitiveness of the hospitality industry of the regions of Ukraine, based on the developed information system of indicatorsfor assessing the conditions of the competitiveness of the hospitality industry of the region and the formed matrix of the competitiveness of the hospitality industry of the region. A comparison was made of the conditions for ensuring competitiveness, the level of competitive advantages and the levelof competitiveness of the hospitality industry of the regions of the state in the pre-war period, as well as the diagnosis of the competitivenessof the hospitality industry of the regions of the state was carried out. The positions of the regions in the pre-war and war periods in terms of the levelof competitiveness and availability of tourism potential were determined. A matrix for the selection of target indicators of the integration strategyof regions of Ukraine that have preserved their tourist potential is proposed. The results of the study revealed the main problems of ensuringthe competitiveness of the hospitality industry in the regions of Ukraine, and highlighted the potential prospects of the studied processes taking into account the conditions of European integration.

PL

Celem artykułu jest zbadanie głównych problemów i perspektyw zapewnienia konkurencyjności branży hotelarskiej regionów Ukrainywe współczesnych warunkach, z uwzględnieniem doświadczeń międzynarodowych w kontekście pogłębiania więzi integracyjnych. W pracy przeprowadzono diagnozę poziomu konkurencyjności branży hotelarskiej regionów Ukrainy na podstawie opracowanego systemu informacyjnego wskaźników oceny warunków konkurencyjności branży hotelarskiej regionu oraz utworzonej macierzy konkurencyjności branży hotelarskiej regionu. Dokonano porównania warunków zapewnienia konkurencyjności, poziomu przewag konkurencyjnych oraz poziomu konkurencyjności branży hotelarskiej regionów państwa w okresie przedwojennym oraz diagnozy konkurencyjności branży hotelarskiej regionów stanu została przeprowadzona. Określono pozycje regionów w okresie przedwojennym i wojennym pod względem poziomu konkurencyjności i dostępności potencjału turystycznego. Zaproponowano macierz doboru wskaźników docelowych strategii integracji regionów Ukrainy, które zachowały swój potencjał turystyczny. Wyniki badania ujawniły główne problemy zapewnienia konkurencyjności branży hotelarskiej w regionach Ukrainy, a także zwróciły uwagę na potencjalne perspektywy badanych procesów z uwzględnieniem uwarunkowań integracji europejskiej.

14

Engineering and technical assessment of the competitiveness of Ukrainian mechanical engineering enterprises basedon the applicationof regression models

Vitiuk Anna, Polishchuk Leonid, Savina Nataliia B., Adler Oksana O., Kashaganova Gulzhan, Kumargazhanova Saule

Informatyka, Automatyka, Pomiary w Gospodarce i Ochronie Środowiska

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2023

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T. 13, nr 3

125--128

EN

The characteristic features of engineering products are revealed. Average industry performance indicators of mechanical engineering enterprises in Ukraine were formed. The competitiveness of mechanical engineering enterprises was studied. The integral indicator of the competitiveness of mechanical engineering enterprises in Ukraine was evaluated. It has been established that the competitiveness industry, despite certain profits received by enterprises, is in a systemic, predictable crisis and only individual enterprises that maintain their own line of economic behavior are successful, increase competitiveness and have prospects for further economic growth.

PL

Ujawniono charakterystyczne cechy produktów inżynieryjnych. Opracowano średnie wskaźniki wydajności przemysłu przedsiębiorstw inżynierii mechanicznej na Ukrainie. Zbadano konkurencyjność przedsiębiorstw przemysłu maszynowego. Oceniono integralny wskaźnik konkurencyjności przedsiębiorstw przemysłu maszynowego na Ukrainie. Ustalono, że branża konkurencyjności, pomimo pewnych zysków uzyskiwanych przez przedsiębiorstwa, znajduje się w systemowym, przewidywalnym kryzysie i tylko pojedyncze przedsiębiorstwa, które utrzymują własną linię zachowań gospodarczych, odnoszą sukcesy, zwiększają konkurencyjność i mają perspektywy dalszego wzrostu gospodarczego.

15

Competitiveness and Advantages of Camelina sativa on the Market of Oil Crops

Hryhoriv Yaroslava, Lyshenko Margarita, Butenko Andrii, Nechyporenko Valentyna, Makarova Viktoriia, Mikulina Maryna, Bahorka Mariia, Tymchuk Dmytro S., Samoshkina Iryna, Torianyk Inna

Ecological Engineering & Environmental Technology

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2023

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Vol. 24, iss. 4

97--103

EN

The article presents the question of the effect of the effectiveness of various elements of cultivation technologies on the competitiveness of Camelina sativa and the profitability of its cultivation on acidic, low–fertility sod-podzolic soils. Fertilizers are one of the fast-acting and effective factors in increasing the yield of Camelina sativa. It was established that introduction of mineral fertilizers had a significant impact on competitiveness of Camelina sativa seeds. Dependence of productivity elements and yielding capacity on crops has been determined. It was established that spring cruciferous crops had different seed productivity. According to the results of conducted research, it was found that the highest seed yielding capacity among spring cruciferous crops had spring Brassica napus L., but the oil content in Camelina sativa seeds was 46.53%, which is 4.08% more than in Brassica napus L. Therefore, oil outcome from the yield of Brassica napus L. and Camelina sativa was almost the same.

16

Próba wyznaczenia skali jakości obsługi pasażerów przez linie lotnicze

Kustra Marek, Płaczek Janusz, Żmigrodzka Małgorzata

Aviation and Security Issues

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2023

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No. 1

183--192

PL

Jakość obsługi standardowych pasażerów przez poszczególne linie lotnicze jest zróżnicowana, gdyż wynika to z subiektywnego postrzegania oczekiwań. Odnieść to bowiem można przede wszystkim do: sposobu świadczenia obsługi pasażerom, serwisu pokładowego, komunikacji z pasażerem czy szeroko ujmowanego bezpieczeństwa. Ważna jest tu także punktualność lotu oraz relacja ceny biletu do komfortu oferowanej obsługi lotu. W literaturze przedmiotu brak jest sprecyzowania skali pomiaru tej jakości. Materiał przybliża metodologię tego zagadnienia, precyzując stosowne mierniki oraz ich wagi. W sumie pozwala to wypracować określone standardy dla poszczególnych usług oferowanych pasażerom. Taka konkretna wycena może posłużyć do właściwie prowadzonej polityki marketingowej danej linii lotniczej oraz uzyskania przewagi konkurencyjnej między nimi w zglobalizowanym rynku. Analiza poziomu zadowolenia pasażerów ze świadczonych usług pozwala na podjęcie działania, aby podnieść jakość oferowanej obsługi. Stąd cel niniejszego artykułu stanowi wskazanie próbnego opracowania metodyki pomiaru obsługi pasażerów korzystających z linii lotniczych.

EN

The quality of standard passenger service by individual airlines is varies due to a subjective perception of expectations. It is mainly related to: handling label; on-board service; communication with passengers or broadly understood safety and security. The punctuality of the flight and relation between ticket price and service comfort as well as flight are also important here. The subject literature does not specify the scale of measuring this quality. The material introduces the methodology of this issue, specifying the appropriate measures and their weights. All in all, this allows to develop specific standards for individual levels. Such a specific valuation can be used to advertise your airline and demonstrate competition between them in a globalized market. The analysis of the result obtained allows to take action to improve the quality of services and implement them. Hence, the purpose of this article is to indicate the experimental development of the methodology for measuring the service of passengers who use airlines.

17

Tourist aspects of the Lubuskie voivodeship - the region’s development potential

Jakubowski Edward

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

215--225

EN

Purpose: The publication presents the tourist aspects of the Lubuskie voivodeship, which are of great importance for regional development in terms of tourism, supra-regional and national. Design/methodology/approach: The method of statistical data analysis and source materials was used in the work. Findings: In the analysis of the relationship between tourist attractiveness and the development of the competitiveness of the Lubuskie voivodeship, the presence of the market process of interaction between tourist traffic and the number of entities from the tourism sector was noticed. The Lubuskie voivodeship has many tourist attractions, which constitute the region's great potential. It should be added that the Lubuskie voivodeship, as one of the few regions in Poland, can offer ecotourism as an attraction. Originality/value: The analysis carried out in the article is aimed at people interested in regional policy in terms of the impact of tourism on the development and competitiveness of Polish regions.

18

Key components of the business model in an Industry 5.0 environment

Grabowska Sandra

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

191--199

EN

Purpose: The aim of the article is to identify the key components of the business model of an enterprise operating in the Industry 5.0 environment Design/methodology/approach: The achievements and results presented in the article were obtained on the basis of literature research and expert research conducted among 25 professionals with experience in strategic management, Industry 4.0 and Industry 5.0 technologies. The research technique was the Delphi method. The key components of the business model were presented in the form of Business Model Canvas. Findings: Based on the research results obtained, components shaping the business model of a company operating in the Industry 5.0 environment were identified. Research limitations/implications: The analysis of experts' opinions is a preliminary stage of identifying key components of the business model of a company operating in the Industry 5.0 environment. The research should be extended to the analysis of case studies of companies implementing Industry 4.0 technologies. Originality/value: The original achievements obtained during the research include obtaining valuable research results in the field of key components of the business model affecting the formation of its architecture, competitive advantage and value creation and monetization. The research results were obtained directly from experts who have the necessary knowledge of strategic management, Industry 4.0 technologies and Industry 5.0 pillars.

19

Identification of the main components of the competitive potential of enterprises operating in crisis conditions

Wolak-Tuzimek Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

713--726

EN

Purpose: The paper aims to identify major components of the competitive potential of enterprises operating at the initial stage of the economic crisis caused by the COVID-19 pandemic. The research hypothesis H1 is advanced: the scope of business objects affects the selection of enterprise competitive potential components. The concept and nature of competitiveness are discussed and the subject matter of enterprise competitive potential is detailed. Design/methodology/approach: The theoretical section follows a thorough review of leading specialist literature. The empirical part, on the other hand, uses the exploratory factor analysis, which detects an optimum group of main factors and explains correlations among observable variables, serves to verify the hypothesis. The number of factors is determined by means of the Cattell scree and Kaiser criteria. Findings: The paper contains the results of research into 253 large enterprises in the Polish economy. Exploratory factor analysis is employed to define the statistically significant components of competitive potential of enterprises active in the initial phase of the economic crisis and the effect of business objectives is explored on the selection of the components of enterprise competitive potential. It is shown that, regardless of business objects, three factors, namely, innovative machinery and equipment, the financial condition of an enterprise, and human capital, are the key components of enterprise competitive potential. Practical implications: The results can be utilised by entrepreneurs as a guide to the selection of the components of enterprise competitive potential at the times of crises. Originality/value: The paper presents the results of original research into a representative group of large enterprises which can be generalised to the entire population assuming a confidence level of α = 95% and maximum error of β = 6%.

20

Analiza rynku i wizerunku kolejowych przewoźników pasażerskich funkcjonujących na polskim rynku

Kula Tomasz

Transport Miejski i Regionalny

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2022

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nr 10

3--9

PL

Artykuł skupia się analizie polskiego rynku kolejowych przewozów pasażerskich w realiach po reformie przedsiębiorstwa Polskie Koleje Państwowe i powstaniu odrębnych spółek kolejowych zajmujących się przewozem osób. Dokonano przeglądu istniejących i konkurujących ze sobą na rynku przedsiębiorstw kolejowych i ich działań marketingowych. Przedstawiono konkurencyjność wewnątrzgałęziową na polskim rynku przewozów pasażerskich. Na podstawie analizy i badań ankietowych stwierdzono, iż poziom wiedzy społeczeństwa na temat rynku kolejowego jest niewystarczający. Wśród podróżnych nadal można dostrzec stereotyp o tym, że każdy przewoźnik kolejowy w Polsce to PKP. Obserwuje się także brak ogólnej świadomości zmian, jakie zaszły na kolei w Polsce na przestrzeni ostatnich 20 lat. Spółką, która przewozi w Polsce najwięcej pasażerów jest Polregio, natomiast powszechnie kojarzoną marką wśród grupy reprezentatywnej okazało się PKP Intercity, które prowadzi najbardziej ekspansywne działania marketingowe. Czas podróży okazuje się najważniejszą preferencją przy wyborze przewoźnika przez klientów kolei.

EN

The article focuses on the analysis of the Polish passenger rail market in the reality after the reform of the PKP (Polish State Railways) and the establishment of separate passenger rail companies. A review of the existing and competing railroad companies in the market and their marketing activities is made. Internal competitiveness in the Polish passenger transport market is presented. Based on the analysis and surveys, it was found that the level of public knowledge of the rail market is insufficient. Among travellers, the stereotype that every rail carrier in Poland is the PKP can still be noted. There is also an observed lack of general awareness of the changes that have taken place on the railroad in Poland over the past 20 years. The company that carries the most passengers in Poland is Polregio, while the commonly associated brand among the representative group turned out to be the PKP Intercity, which conducts the most expansive marketing activities. Travel time turns out to be the most important preference when rail customers choose a carrier.