Nowadays companies must approach the protection of the natural environment as an integral part of their management process. The using of waste as raw materials in manufacturing processes is in line with the idea of maintaining justice across generations. However, business practice has shown that in order for such activities to take place, companies need first to grapple with numerous barriers arising in the course of their adaptation to participate in reverse channels. The purpose of this paper is to present sample barriers encountered during the sourcing of reusable materials, which are the products of the company’s organisational structures and the nature of the entire secondary materials market. Planning the supply of reusable materials supply is more complex compared with planning the supply of primary materials. This is because the flow of re-sources occurs through many reverse channels with unstable supply and material quality (industrial and household waste). The supply, which means the availability of raw materials, depends on many issues. However, the limited availability of natural resources makes creating sustainable supply chains, operating like ecosystems, a pressing requirement.
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