The article examines the impact of new technologies on the property market, focusing on the integration of geospatial analytics with artificial intelligence (AI) to improve property management and gain competitive advantage. The analysis considers how AI tools, tailored to individual preferences, can assist in the management of large datasets that are critical to various sectors, including residential, commercial, office and hospitality. The primary research question addresses the extent to which the application of these innovative technological solutions affects privacy. The study identifies both challenges and potential risks, particularly in relation to privacy. It analyses the legal frameworks at national and European level, highlighting important similarities and differences. It concludes that current legal systems may struggle to adapt to the technological boom and the complexity of emerging technologies, in particular AI. The research highlights a gap in understanding the impact of advanced technologies on individual privacy and underlines the importance of responsible and ethical use of technology.