Polska jest dużym importerem ryb, przetworów rybnych i owoców morza. Zapotrzebowanie rynku krajowego i popyt na surowiec ze strony zakładów przemysłu rybnego znacznie przekracza możliwości zarówno połowowe, jak i zasobowe naszego rybołówstwa. Jednocześnie Polska należy do największych eksporterów produktów rybołówstwa wśród krajów Unii Europejskiej. W artykule scharakteryzowano zmiany zachodzące w obszarze wymiany handlowej sektora rybnego w latach 2014-2023 z uwzględnieniem struktury produktowej, gatunkowej i geograficznej oraz aspektów konkurencyjności sektora.
EN
Poland is a large importer of fish, fish products and seafood. Domestic market demand and the demand for raw material from the fishing industry far exceeds both the catch and resource capacity of our fisheries. At the same time, Poland is one of the largest exporters of fisheries products among EU countries. The article characterises the changes taking place in the area of trade in the fish sector between 2014 and 2023, taking into account the product, species and geographical structure, as well as aspects of competitiveness of the sector.
Zarządzanie kompetencjami inżynierskimi staje się kluczowym elementem strategii każdej organizacji dążącej do utrzymania swojej konkurencyjności i innowacyjności.
Purpose: The aim of this research was to examine the impact of organizational agility on the efficiency of enterprises. Design/methodology/approach: The research was conducted using a survey among 720 respondents from Poland in February 2023. Opinions on the impact of organizational agility on various aspects of enterprise efficiency were analyzed, such as image improvement, profitability, market position, competitiveness, building trust and relationships with customers, promoting social activities and ethical and sustainable operation. Findings: Organizational agility has a multi-faceted impact on the functioning of enterprises, including improving the image, increasing profitability, strengthening the market position, increasing competitiveness, building trust, promoting social activities and sustainable and ethical operation. The research results indicate that the majority of respondents agree with the statement that organizational agility contributes to improving the company's image and increasing its profitability. Research limitations/implications: The research is limited to respondents from Poland, which may affect the generalizability of the results to other countries and regions. Further research is needed across industries and regions to gain a more comprehensive understanding of the impact of organizational agility on business performance. Practical implications: Research findings can help managers identify key areas where organizational agility can deliver the greatest benefits. This may include management strategies, employee development, customer relationship management and promoting social activities and sustainability. Social implications: Organizational agility helps build trust and relationships with customers and promotes social performance and sustainability. Agile companies engage in activities for sustainable development and compliance with high ethical standards, which positively affects their image and relations with stakeholders. Originality/value: The research provides new information on the impact of organizational agility on various aspects of the functioning of enterprises in Poland. They emphasize the importance of organizational agility as a key factor influencing competitiveness, profitability and building lasting relationships with customers and investors.
Purpose: The aim of the article was to examine the factors of increasing the competitiveness of enterprises by separating services in the field of information technology (IT) and their importance for enterprises. Design/methodology/approach: This study utilized a mixed-methods approach, combining quantitative data from a Likert-scale questionnaire distributed to a wide range of businesses. The research aimed to explore how IT outsourcing impacts corporate competitiveness across various dimensions. Findings: The study reveals that IT outsourcing significantly contributes to enhancing business competitiveness by offering cost savings, improved efficiency, access to advanced technologies, and allowing firms to focus on core competencies. Research limitations/implications: The study recognizes its limitations, including potential bias from self-reported data and limited generalizability due to focusing on a specific market segment. Future research will aim for wider industry representation and investigate the long-term effects of IT outsourcing. Practical implications: For practitioners, the study underscores the strategic value of IT outsourcing in achieving cost efficiency and leveraging technological advancements. It suggests a structured assessment of outsourcing opportunities, considering both operational and strategic impacts. Social implications: By delineating how IT outsourcing can drive business efficiency and innovation, the study implies broader societal benefits, such as job creation in the IT service sector and enhanced consumer experiences through higher quality products and services. Originality/value: This research advances both theoretical and practical knowledge of IT outsourcing's impact on business competitiveness, blending quantitative and qualitative data for a detailed analysis of its diverse benefits.
Purpose: The aim of this paper is to examine the role of innovation as a factor influencing the growth of competitiveness of small and medium-sized enterprises (SMEs) in Poland, using the Małopolskie Voivodeship as a case study. The paper aims to analyse how innovation can be used to increase the competitiveness of SMEs and to identify factors determining the success of innovative activities in a regional context. Methodology: A survey was used to investigate the level of innovation and competitiveness of small and medium-sized enterprises (SMEs) in Poland, with a particular focus on the Małopolskie Voivodeship. The research was conducted according to the following plan: 1. questionnaire design: a survey questionnaire was developed containing questions on innovation, development strategies, challenges and support in the context of SME competitiveness; 2. selection of the research sample: a representative sample of SMEs from the Małopolskie Voivodeship was selected, taking into account the diversity of industries and sizes of enterprises; 3. conducting surveys: survey questionnaires were sent out to selected companies by e-mail, as well as delivered in person or by post; 4. data analsysis: the collected data were analysed using statistical tools, such as statistical analysis, to obtain results and conclusions; 5. interpretation of results: the results obtained were interpreted in the context of the research objectives, taking into account the specific nature of SMEs in the Małopolska region. Findings: Between 2022 and 2023 key factors for improving competitiveness included the introduction of new products and services, reduction of tax and social security contributions, improvement of quality of and service and support from public institutions. Improving product quality was key to building a positive brand image and gaining customer loyalty. Support from public institutions, including subsidies, training and regulatory facilitation, had a significant impact on companies' ability to achieve their business goals. The research also showed that less than half of the surveyed enterprises used the services offered by support institutions, suggesting the need to intensify activities promoting the benefits of cooperation with these institutions and eliminating barriers to establishing such cooperation.
Purpose: The aim of this paper is to present international studies concerning competitiveness, focusing on competitiveness of cities. Design/methodology/approach: First a review of literature is provided referring to multifaceted definitions of competitiveness. Next selected approaches to city competitiveness are presented. Methods applied to measure city competitiveness are described, while examples of studies on city competitiveness both on the international and national scale are given. The article did not impose any restrictions regarding the time or territorial scope of scientific literature. Findings: Rankings provide cities with a certain potential for promotion and marketing among similar entities. They need to be considered a key tool for the understanding of processes related to urban transformation. Quantitative studies concerning city competitiveness are not only attempts to identify the competitive position, but rather they represent the need for continuous identification and utilization of the competitive potential of cities. Originality/value: The findings serve as both a theoretical resource for researchers. The research examples indicated can serve as a point of reference for competitiveness indices being developed at national and international level.
The term airport’s catchment area should be understood as geographical area from which it attracts its passengers to the air services provided. With the growth of the airports network, a situation occurs in which the catchment areas of multiple airports in the region begin to overlap. This means that the market in this given region is divided among multiple airports and the definition of the catchment areas of each one must be modified in order to obtain accurate results. This work presents issues related to determining the catchment areas of airports in areas where competition between multiple airports may occur. The first and second chapters serve as a theoretical introduction to the topics discussed. The third chapter is devoted to presenting the input data used for the purposes of this work, as well as describing the mathematical model used in the work based on simple equations. The model results are presented in the form of choropleth maps in chapter four. Subsequently, these results are analysed indicating the dependencies and characteristics of the catchment areas of multiple airports. The work has been completed by summarizing the analyses performed and drawing conclusions from them.
PL
Pod pojęciem obszaru ciążenia lotniska należy rozumieć obszar geograficzny, z którego podróżni są przyciągani do oferowanych na danym lotnisku usług lotniczych. Wraz z rozwojem sieci lotnisk występuje sytuacja, w której obszary ciążenia wielu lotnisk zaczynają się zazębiać. Powoduje to, że rynek danego obszaru jest dzielony pomiędzy wiele lotnisk, a określenie obszarów ciążenia każdego z lotnisk musi być modyfikowane celem uzyskania realnych wyników. Niniejsza praca przedstawia zagadnienia związane z określaniem obszarów ciążenia lotnisk na terenach, gdzie występować może konkurencja poszczególnych lotnisk. Rozdział pierwszy oraz drugi służą za wprowadzenie teoretyczne w poruszaną tematykę. Trzeci rozdział poświęcony został przedstawieniu danych wejściowych, które wykorzystane zostały na cele niniejszej pracy, jak również opisuje wykorzystany w pracy model matematyczny na podstawie prostych równań. Wyniki modelu przedstawiane są w postaci kartogramów w ramach rozdziału czwartego. W dalszej kolejności wyniki te zostają przeanalizowane wskazując na zależności oraz charakterystyki obszarów ciążenia wielu lotnisk. Praca została zakończona poprzez podsumowanie przeprowadzonych analiz oraz wyciąga z nich wnioski.
Research on the technical and economic aspects of organic Rankine cycle (ORC) systems is of great relevance, showing potential for reducing environmental impacts and improving resource efficiency, which becomes critical in the context of the rapid global transformation towards sustainable and energy-efficient solutions. The purpose of this study was to investigate the existing systems in the field of ORC systems, including the technical and economic aspects of their application in small-scale power units. The study employed the statistical method, comparative method, and analysis. The study highlighted the key aspects of the application of ORC technology in small-scale power units. Substantial attention was given to economic analyses to identify factors affecting the competitiveness of technology in the field of small-scale energy projects. An economic study found high unit costs to be the main obstacle to the widespread adoption of the ORC in small-scale energy applications. This study also presented a technical review of the techniques for selecting the expander and working fluid. The analysis of these aspects revealed the main parameters affecting the efficiency and cost of the system. Optimization of the ORC to reduce unit cost was highlighted as a priority area for development, facilitating faster payback and widespread adoption of the technology. The role of the expander in the system and reducing the cost of high-speed power generators were also considered prominent factors for improving economic efficiency. The obtained findings may represent a valuable framework, enabling cost reduction in small-scale ORC systems and promoting the development of clean and economically competitive small-scale energy solutions.
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Badania nad technicznymi i ekonomicznymi aspektami organicznych systemów cyklu Rankine’a (ORC) są niezwykle istotne, wykazując potencjał redukcji wpływu na środowisko i poprawy efektywności wykorzystania zasobów, co staje się krytyczne w kontekście szybkiej globalnej transformacji w kierunku zrównoważonych i energooszczędnych rozwiązań. Celem tej analizy było zbadanie istniejących systemów w dziedzinie systemów ORC, w tym technicznych i ekonomicznych aspektów ich zastosowania w małych jednostkach energetycznych. W analizie zastosowano metodę statystyczną, metodę porównawczą i analizę. Badanie podkreśliło kluczowe aspekty zastosowania technologii ORC w małych jednostkach energetycznych. Dużą uwagę poświęcono analizom ekonomicznym w celu zidentyfikowania czynników wpływających na konkurencyjność technologii w dziedzinie małych projektów energetycznych. Badanie ekonomiczne wykazało, że wysokie koszty jednostkowe są główną przeszkodą dla powszechnego przyjęcia ORC w zastosowaniach energetycznych na małą skalę. Przedstawiono również przegląd techniczny technik doboru ekspandera i płynu roboczego. Analiza tych aspektów ujawniła główne parametry wpływające na wydajność i koszt systemu. Optymalizacja ORC w celu obniżenia kosztów jednostkowych została wyróżniona jako priorytetowy obszar rozwoju, ułatwiając szybszy zwrot z inwestycji i powszechne przyjęcie technologii. Rola ekspandera w systemie i obniżenie kosztów szybkich generatorów mocy zostały również uznane za główne czynniki poprawy efektywności ekonomicznej. Uzyskane ustalenia mogą stanowić cenne ramy, umożliwiające obniżenie kosztów w małych systemach ORC i promujące rozwój czystych i ekonomicznie konkurencyjnych rozwiązań energetycznych na małą skalę.
The brand value represents a relevant part of the value of the entire company. With a successful brand value, the company can achieve higher profits and brand awareness and improve the overall reputation of the company. Increasing brand value can create a strong relationship between the brand and customers, strengthening competitive advantage over other brands. The above also applies to car brands. The recent period has been difficult for carmakers, largely affected by the coronavirus crisis, which has caused dramatic relative declines in global sales. Although estimates of sales developments in the automotive industry are slightly optimistic, to gain an overview between competing brands and thus advantage, it will be helpful to know the brand attributes and their impact on the perceived value of car brands. The main aim of the paper has been to identify relevant attributes of the value of selected brands in the category of car brands as a prospective source of competitiveness. To find out the brand preference in the automotive industry and to identify the relevant attributes of the brand with a significant impact on the perceived value of car brands, a survey was conducted during the second quarter of 2023 among Slovak consumers, and multiple regression analyses were performed. Based on the research outcomes, it has been found that in the case of all selected car brands, modernity is the dominant attribute of brand value, followed by image, quality, and creative advertising. These findings have great significance not only for the practice of brand value building and management in the automotive industry but also for further research on brand value. Marketing managers should revise their orientation on modernity after reconsidering the identity and historical background of the car brand.
PL
Wartość marki stanowi istotną część wartości całego przedsiębiorstwa. Dzięki odpowiedniej wartości marki firma może osiągnąć wyższe zyski i świadomość marki oraz poprawić ogólny wizerunek przedsiębiorstwa. Zwiększanie wartości marki może stworzyć silny związek między marką a klientami, wzmacniając przewagę konkurencyjną nad innymi markami. Powyższe dotyczy również marek samochodowych. Ostatni okres był trudny dla producentów samochodów, głównie z powodu kryzysu koronawirusowego, który spowodował dramatyczne względne spadki sprzedaży na całym świecie. Chociaż szacunki dotyczące rozwoju sprzedaży w branży motoryzacyjnej są optymistyczne, aby uzyskać przegląd konkurujących marek i tym samym okreslić przewagę, pomocne będzie poznanie atrybutów marki i ich wpływu na postrzeganą wartość marek samochodowych. Głównym celem artykułu było zidentyfikowanie istotnych atrybutów wartości wybranych marek w kategorii marek samochodowych jako perspektywicznego źródła konkurencyjności. Aby dowiedzieć się, jakie są preferencje marek w branży motoryzacyjnej i zidentyfikować istotne atrybuty marki z istotnym wpływem na postrzeganą wartość marek samochodowych, przeprowadzono badanie w drugim kwartale 2023 roku wśród słowackich konsumentów, dodatkowo przeprowadzono analizy regresji wielokrotnej. Na podstawie wyników badań stwierdzono, że w przypadku wszystkich wybranych marek samochodów nowoczesność jest dominującym atrybutem wartości marki, a następnie wygląd, jakość i kreatywna reklama. Te wyniki mają dużą wagę nie tylko dla praktyki budowania i zarządzania wartością marki w branży motoryzacyjnej, ale także dla dalszych badań nad wartością marki. Menedżerowie marketingu powinni przeanalizować swoją orientację na nowoczesność po biorąc pod uwagę tożsamość i historię marki samochodowej.
W 2023 roku polski sektor stalowy doświadczył znaczącego spadku produkcji, eksportu i zużycia jawnego wyrobów stalowych. Produkcja surówki żelaza, stali surowej i wyrobów walcowanych na gorąco znacząco się obniżyła, co odzwierciedla szersze wyzwania gospodarcze i osłabienie rynku stali. Pomimo wzrostu eksportu półwyrobów, znaczne deficyty handlowe w większości kategorii podkreślają potrzebę wsparcia sektora i zwiększenia konkurencyjności w trudnym okresie zielonej transformacji hutnictwa UE. Polska stoi przed wyzwaniami strukturalnymi i konkurencją z tanim importem, co wymaga pilnych działań naprawczych i innowacji.
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In 2023, the Polish steel sector experienced a significant decline in production, exports and apparent consumption of steel products. Production of pig iron, crude steel and hot-rolled products declined significantly, reflecting broader economic challenges and a weakening steel market. Despite the increase in exports of semi-finished products, significant trade deficits in most categories emphasize the need to support the sector and increase competitiveness in the difficult period of the green transformation of the EU steel industry. Poland faces structural challenges and competition with cheap imports, which requires urgent corrective action and innovation.
Objective: The aim of the article is to assess the competitive potential of Poland’s regions, in the context of effective strategy building for further development thereof. Design/methodology/approach: The article employs the method of critical investigation of the literature on the subject as well as presents an analysis of statistical data on selected sociotourist infrastructure instruments. An examination of two selected infrastructure elements was carried out for the purpose of the article, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. Results: The Authors present the issue of regional competitiveness, with particular focus on the methods of assessing and building the competitiveness of regions through selection of an optimal strategy for further development thereof. In this context, two selected instruments of socio-tourist infrastructure are discussed, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. The infrastructure elements presented serve as an example of areas characterized by great potential for growth, as a consequence of years of neglect (health care), or constrained by independent external COVID-19 pandemic associated conditions (accommodation industry).
Purpose: After the outbreak of the covid-19 pandemic and Russo-Ukrainian war, the situation in the Baltic Sea Region (BSR) changed, especially regarding maritime container terminals. The aim of the article is to identify major Baltic container terminals and to perform a multicriteria analysis of their competitiveness. The analysis will be carried out before (2019) and after (2022) the turmoil on the market in question. Design/methodology/approach: The study uses the Preference Ranking Organization Method for Enrichment Evaluations (PROMETHEE II) with subjective criteria weights, as well as the entropy method with objective criteria weights. Findings: The obtained results show that two Polish maritime container terminals, DCT Gdańsk and GCT Gdynia, as well as Finnish Vuossari can be assessed as the most competitive both in 2019 and 2022. At the same time, in the analyzed years, the lowest positions in the rankings were maintained by Swedish GCT Gavle and Vasthamnen, Finnish Euroports Finland as well as Latvian BCT Riga. Research limitations/implications: Limited data availability influenced the choice of criteria used in the study. Moreover, website data sources used in the study may result in the inaccuracy of our calculations. Finally, the subjectivity involved in the selection of chosen criteria and some of their weights could lead to different competitiveness assessment results of maritime container terminals in the BSR. Practical implications: Our findings should be of interest to terminal operators and managers planning their strategy for next years, especially if they want to maintain their competitive advantage in the region after the lifting of sanctions imposed on Russian ports. Originality/value: This is the first paper to compare the multicriteria rankings of competitiveness before and after the turmoil on the BSR container market, especially as industry reports and research on the BSR usually consider the annual results achieved by individual ports, ignoring the efficiency of the terminals that comprise them.
Purpose: The objective of the paper is to assess the role of influencer marketing in effectively building and increasing brand competitiveness. Design/methodology/approach: The paper was written on the basis of an analysis of the literature of the subject and it presents the case of Baltic Natur Park based in Niechorze, which employed the tools of influencer marketing to build the company’s image and develop its brand on the market of tourist services in the coastal region, and which simultaneously managed to increase the competitiveness of its operations. Findings: The implementation of influencer marketing in Baltic Natur Park has significantly affected brand development by increasing the quality and quantity of the orders the brand fulfilled. The results achieved by Baltic Natur Park demonstrate explicitly a positive assessment of influencer marketing in brand promotion. Research limitations/implications: The analysis conducted further provides evidence that influencer marketing may constitute promotion not only of a brand itself, but also, when used in a broader scope, it may improve a region’s competitiveness. Practical implications: The study results are also a signal for all institutions and individuals, including managers, individuals managing a brand and a region, that the use of contemporary marketing tools for brand promotion, such as, inter alia influencer marketing, is an option worth considering. Originality/value: The article presents a case study and can be an example and inspiration for other companies when taking innovative actions to build a competitive brand on the market. In addition, it can be used by scientists, business practitioners and students.
Purpose: The aim of the article was to present the status of implementation of the CSR concept in small and medium-sized enterprises in the Małopolska province. Methodology: The questionnaire contained closed and open questions, which enabled obtaining more precise answers. The first stage - the selection of enterprises - was carried out in a purposeful manner, based on their belonging to a determined sector. Then, on a random basis, 250 companies were selected in systematic selection from a base constituting the survey frame. The survey frame was the list of SME in Małopolska province. In total, 386 small and medium enterprises were randomly selected, from which a lower number of entities proceeded to participate in the survey. The remaining entrepreneurs refused to participate in the survey for unknown reasons. The compared partial and synthetic results present primarily assessments with regard to the level of acceptance of entrepreneurs participating in the survey in relation to the issues of the survey. As a rule, positive replies usually have the character of quality features. The x2 (chi-squared) test was used as a verification tool to evaluate the results obtained in this manner. Irrespective of this, the interview questionnaire prepared for this survey enabled giving the character of quality features to its results. Findings: 55% of respondents, admit that the very concept of corporate social responsibility is familiar to them, but they are not familiar with the details of the idea. Thirty per cent of respondents had never encountered the concept of CSR before, and 15% of respondents stated that it was well or even perfectly familiar to them. Most respondents indicated concern for the environment (68%) or support for the local community (57%). Good contact with customers and concern for their satisfaction was indicated by only 48% of respondents. The responses received show that the vast majority of respondents carry out their CSR activity in connection with increasing competitiveness (44%) or improving the company's image (48%). Among the respondents, about 13% indicated that the lack of appropriate tools used to promote the companies makes them undertake such activities. Only 11% of respondents stated that the reason for implementing CSR was socially motivated
W artykule przedstawiono zmiany w zakresie definiowania oraz pomiaru innowacji i innowacyjności zgodnie z aktualną metodologią zawartą w Podręczniku Oslo Manual. Ukazano poziom innowacyjności przemysłu spożywczego w Polsce na tle sektora przetwórstwa przemysłowego ogółem w latach 2019-2021. Scharakteryzowano zarówno wyniki, jak i nakłady działalności innowacyjnej. Przyjęto, że nakłady określają zdolność firm do tworzenia innowacji, a wyniki pozwalają ocenić efekty działalności innowacyjnej. Dodatkowo odniesiono się do zagadnienia współpracy firm w zakresie działalności innowacyjnej, nawiązując do modelu otwartych innowacji. Analiza wykazała, że zaangażowanie przedsiębiorstw przemysłu spożywczego w działalność innowacyjną nie jest zbyt wysokie, co może stanowić istotne zagrożenie dla dalszego rozwoju tego sektora. W tym kontekście podkreślono, że innowacyjność stanowi dla przedsiębiorstw przemysłu spożywczego w Polsce ważny czynnik rozwoju ekonomicznego i determinantę jego międzynarodowej konkurencyjności.
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The article presents changes in the scope of defining and measuring innovation and innovativeness in accordance with the existing methodology included in the Oslo Manual were presented. The level of innovation of the food industry in Poland against the total background of the manufacturing sector in 2019-2021 was presented. Both the results and expenditures of innovative activity were characterized. It was assumed that the expenditures determine the ability of companies to create innovations, and the results allow to assess the effects of innovative activity. In addition, reference was made to the issue of cooperation between companies in innovation activities, referring to the open innovation model. The analysis showed that the involvement of food industry enterprises in innovative activities is not too high, which may pose a significant threat to the further development of the sector. In this context, it was emphasized that innovation is an important factor in economic development of food industry enterprises in Poland and a determinant of its international competitiveness.
The purpose of the article is to justify the use of a matrix approach to the interpretation of the results of evaluating the effectiveness of the development of labor potential. As evaluation indicators, we propose the level of management of labor potential, which is determined using the grapho-analytical method "potential square" and the level of management of the competitiveness of the business entity, which is determined using the graphic method "polygon of competitiveness". To identify these indicators, we used a developed three-point aggregated scale, which made it possible to quantitatively divide the formed quadrants according to threshold values: the zone of high efficiency in the use of labor potential (quadrant 9(MLLPQP High; MLCBECBHigh)), average (quadrants 3 (MLLP QPHigh; MLCBEC-BLow), 5 (MLLPQPAverage; MLCBECBAverage), 6 (MLLPQPHigh; MLCBECBAverage), 7 (MLLPQPLow; MLCBEBHigh), 8 (MLLPQPAverage; MLCBECBHigh)), and low (quadrants 1 (MLLPQPLow; MLCBECBLow), 2 (MLLPQPAverage; MLCBECBLow), 4 (MLLPQPLow; MLCBECBAverage)). The value of the research lies in the fact that the pro-posed matrix approach to the results of evaluating the effectiveness of the development of labor potential makes it possible to take measures to improve its management. It is emphasized that in today's conditions and the limitation of financial resources, the vector of management should be aimed at preserving the labor potential, using its opportunities and experience.
Despite the valuable economic benefits of tourism, it must be highlighted that the tourism industry is an important source of stress for the environment with the main influence on tourist destinations. The aim of this study is to investigate the elements of environmental sustainability in tourism as key factors in the competitiveness of tourism using entropy methods. According to the authors’ knowledge, it is the first time that the entropy model applied to Environmental sustainability indicators, regarding entropy as a measure of non-uniformity among sustainability indicators of EU countries. The data of the EU were used and Environmental sustainability pillar of the Travel & Tourism Competitiveness Index. The results show that the total entropy of the competitiveness of tourism within the environmental sustainability sub-index of the EU countries speaks in favor of the uniformity of the indicators. The study also reveals significant differences among the EU27 in the domain of the Global Climate Risk index, Baseline water stress and Forest cover loss. Furthermore, convergence has been achieved so far in the indicators Red List Index and Environmental treaty ratification. Finally, the methodological approach of this study has the potential to be extrapolated worldwide, especially in the future era of global environmental problems.
PL
Pomimo cennych korzyści ekonomicznych płynących z turystyki, należy podkreślić, że przemysł turystyczny jest ważnym źródłem stresu dla środowiska, wpływającego na wybierane destynacje turystyczne. Celem niniejszej pracy jest zbadanie elementów zrównoważenia środowiskowego w turystyce jako kluczowych czynników konkurencyjności turystyki przy użyciu metod entropii. Według wiedzy autorów po raz pierwszy zastosowano model entropii do wskaźników zrównoważenia środowiskowego, traktując entropię jako miarę niejednorodności wskaźników zrównoważenia krajów UE. Wykorzystano dane z UE i filar zrównoważonego rozwoju środowiskowego Indeksu konkurencyjności w zakresie podróży i turystyki. Wyniki pokazują, że za jednolitością wskaźników przemawia łączna entropia konkurencyjności turystyki w ramach subindeksu zrównoważenia środowiskowego krajów UE. Badanie ujawnia również znaczne różnice między krajami UE-27 w dziedzinie globalnego wskaźnika ryzyka klimatycznego, podstawowego stresu wodnego i utraty pokrywy leśnej. Ponadto osiągnięto dotychczas zbieżność wskaźników Czerwonej Listy i ratyfikacji traktatu środowiskowego. Wreszcie, metodologiczne podłoże tego badania ma potencjał do ekstrapolacji na cały świat, zwłaszcza w erze globalnych problemów środowiskowych.
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The article presents the essence and interrelation of competitive abilities and market competitiveness of enterprises. The aim of the article was to assess the influence of the degree of development of particular components of competitive abilities on the market competitiveness of the surveyed enterprises of the SME sector, expressed by an increase in their market share compared with their main competitors. The implementation of the assumed objective was based on the results of a survey conducted with the CAPI technique among 1286 enterprises of the SME sector in the Kuyavian-Pomeranian Voivodeship. The results obtained in the empirical-analytical part indicate a significant influence of specific elements of the competitive abilities of enterprises in the SME sector, relating primarily to employee competence, research and development activities and possession of modern technologies on the increase in their market share compared with their main competitors. This leads the author to conclude that the market success of enterprises in the SME sector is determined by a clearly defined configuration of specific resources that form the desired competitive abilities.
PL
W artykule przedstawiono istotę i wzajemne powiązania zdolności konkurencyjnych i konkurencyjności rynkowej przedsiębiorstw. Celem pracy była ocena wpływu stopnia rozwoju poszczególnych składowych zdolności konkurencyjnych na konkurencyjność rynkową badanych przedsiębiorstw sektora MŚP, wyrażającego się wzrostem ich udziału w rynku w porównaniu z głównymi konkurentami. Realizacja założonego celu została oparta na wynikach badania ankietowego przeprowadzonego techniką CAPI wśród 1286 przedsiębiorstw sektora MŚP w województwie kujawsko-pomorskim. Wyniki uzyskane w części empiryczno-analitycznej wskazują na istotny wpływ określonych elementów zdolności konkurencyjnych przedsiębiorstw sektora MŚP, odnoszących się przede wszystkim do kompetencji pracowników, działalności badawczo-rozwojowej oraz posiadania nowoczesnych technologii, na wzrost ich udziału w rynku w porównaniu z głównymi konkurentami. Prowadzi to autorkę do wniosku, że sukces rynkowy przedsiębiorstw z sektora MŚP jest zdeterminowany przez jasno określoną konfigurację konkretnych zasobów, które tworzą pożądane zdolności konkurencyjne.
This research delves into the identification of opportunities for the consolidation of the lemon value chain in the department of Tolima, Colombia, through the associativity model called: Special Administrative Planning Region. This model is a land-use planning system, officially recognized in Article 325 of the Political Constitution of Colombia and in Law 114 of 2011, which functions as a planning tool at the regional level. Its main objective is to integrate a given region with other territorial entities at the departmental level. The study is framed within exploratory research that employs qualitative and quantitative methodologies for its development, in addition to using data collection instruments, in order to identify the main elements that define the possibilities of establishing a profitable and sustainable value chain in the citrus-lime sector in Tolima. The results show that the potential for competitive insertion of lemon in global value chains reaches likely international markets such as Russia, Germany, France, Poland, Canada and Saudi Arabia, and the support of different government institutions. However, it is necessary to overcome major threats and weaknesses that currently hinder this insertion.
The purpose of this article is to study the main problems and prospects of ensuring the competitiveness of the hospitality industry of the regions of Ukraine in modern conditions, taking into account international experience in the context of deepening integration ties. The work carried outa diagnosis of the level of competitiveness of the hospitality industry of the regions of Ukraine, based on the developed information system of indicatorsfor assessing the conditions of the competitiveness of the hospitality industry of the region and the formed matrix of the competitiveness of the hospitality industry of the region. A comparison was made of the conditions for ensuring competitiveness, the level of competitive advantages and the levelof competitiveness of the hospitality industry of the regions of the state in the pre-war period, as well as the diagnosis of the competitivenessof the hospitality industry of the regions of the state was carried out. The positions of the regions in the pre-war and war periods in terms of the levelof competitiveness and availability of tourism potential were determined. A matrix for the selection of target indicators of the integration strategyof regions of Ukraine that have preserved their tourist potential is proposed. The results of the study revealed the main problems of ensuringthe competitiveness of the hospitality industry in the regions of Ukraine, and highlighted the potential prospects of the studied processes taking into account the conditions of European integration.
PL
Celem artykułu jest zbadanie głównych problemów i perspektyw zapewnienia konkurencyjności branży hotelarskiej regionów Ukrainywe współczesnych warunkach, z uwzględnieniem doświadczeń międzynarodowych w kontekście pogłębiania więzi integracyjnych. W pracy przeprowadzono diagnozę poziomu konkurencyjności branży hotelarskiej regionów Ukrainy na podstawie opracowanego systemu informacyjnego wskaźników oceny warunków konkurencyjności branży hotelarskiej regionu oraz utworzonej macierzy konkurencyjności branży hotelarskiej regionu. Dokonano porównania warunków zapewnienia konkurencyjności, poziomu przewag konkurencyjnych oraz poziomu konkurencyjności branży hotelarskiej regionów państwa w okresie przedwojennym oraz diagnozy konkurencyjności branży hotelarskiej regionów stanu została przeprowadzona. Określono pozycje regionów w okresie przedwojennym i wojennym pod względem poziomu konkurencyjności i dostępności potencjału turystycznego. Zaproponowano macierz doboru wskaźników docelowych strategii integracji regionów Ukrainy, które zachowały swój potencjał turystyczny. Wyniki badania ujawniły główne problemy zapewnienia konkurencyjności branży hotelarskiej w regionach Ukrainy, a także zwróciły uwagę na potencjalne perspektywy badanych procesów z uwzględnieniem uwarunkowań integracji europejskiej.
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