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EN
Purpose: The objective of the paper is to present and evaluate the realization of Agenda 2030 as well as the implementation of the EU goals concerning sustainable development through energy optimisation at Northwood manufacturing enterprise. Design/methodology/approach: For the purpose of accomplishing the assumed goal first of all selected aspects of the literature of the subject on sustainable development issues, energy optimisation and enterprise competitiveness were presented. The next step entailed a case study analysis of Northwood company operations. In the presented case study energy optimisation activities were demonstrated. Findings: Implementation of RES energy optimisation at Northwood company has significantly affected the company’s development, increasing the quality and number of fulfilled orders at substantially reduced costs of electrical energy. The incorporation of sustainable development goals in the company’s process also indicates positive results. Practical implications: The results of the analysis are a signal to all institutions and individuals, including managers, people managing production companies, that for the purpose of a company’s development it is worth using modern tools and implementing sustainable development goals, which include, inter alia, energy optimisation through the employment of a company’s own photovoltaic plant. Originality/value: The article can be an example and inspiration for similar enterprises.
EN
Purpose: Researchers point out the need to move away from examining the positive trend of corporate social responsibility (Corporate Social Responsibility - CSR) towards a critical verification and redefinition of the leading CSR assumptions. One of the current and essential research issues is Corporate Social Irresponsibility (CSI). The paper aims to identify socially irresponsible actions in the economic, legal, ethical, and philanthropic areas toward stakeholders in relation to business size. Design/methodology/approach: Empirical quantitative research was conducted. The research tool was a survey questionnaire, and the research method used was CAWI. The surveyed sample included 650 randomly selected enterprises of various sizes operating in Poland. The following research questions were asked: RQ1: In what areas (economic, legal, ethical, philanthropic) do socially irresponsible actions most often occur? RQ2: In what areas (economic, legal, ethical, philanthropic) do socially irresponsible actions towards internal (RQ2a) and external (RQ2b) stakeholders most often occur? RQ3: What are the differences in identified socially irresponsible actions in areas (economic, legal, ethical, philanthropic) depending on the size of the company? RQ4: What is the relationship between the size of the surveyed organizations and the frequency of socially irresponsible actions in various areas (economic, legal, ethical, and philanthropic) in general, about internal and external stakeholders in the surveyed enterprises? Findings: The research has shown that in the studied population of enterprises, their size does not determine the occurrence of socially irresponsible economic, legal, ethical, and philanthropic activities towards their stakeholders. Research limitations/implications: The main limitations of these studies include: subjective perceptions of frequency, limited control variables, lack of prospective longitudinal studies to demonstrate changes in the prevalence of socially irresponsible actions over time. Practical implications: The results of the empirical research and its conclusions can guide managers of enterprises regarding the avoidance of socially irresponsible actions towards stakeholders. Social implications: The article addresses an important social problem of building a basis for assessing the socially irresponsible actions of companies. The research is one of the first stages in the development of the CSI assessment methodology. Originality/value: This article pretends to fill an important research gap in the topic in question. The originality of the considerations stems from the pioneering nature of research into corporate social irresponsibility from a size perspective.
EN
Purpose: The objective of this article is to evaluate selected CSR activities of companies aimed at their employees by potential Generation Z employees. Design/methodology/approach: This article is of theoretical and empirical nature. The implementation of the presented assumption was possible through a critical analysis of the source literature and the performance of primary research of an exploratory nature. The research methodology was based on a two-stage action. Findings: The presented results allowed first of all to notice that in the evaluations of CSR activities of potential employees from Generation Z, the features attributed to people from this generation are often visible. At the same time, it can be seen that their main needs speak through their preferences: to be well prepared for their work, to receive support from experienced employees, to be able to maintain a balance between work and private life and to be able to develop individually. Research limitations/implications: The study has limitations, such as a small, unrepresentative sample and a limited set of practices assessed. A continuation of this type of exploration should also include analyses of intergenerational differences in preferences or compositions of new initiatives currently expected by potential employees. Practical implications: The article highlights the importance of carrying out this type of studies. A set of basic conclusions may serve as a prelude to the preparation of recommendations for employers who plan to work with a group of young people. The choice of specific internships probably depends on the age of the employees, but other determinants should not be overlooked either. It also often makes sense to personalise offers. Social implications: This article addresses the broad issue of CSR. Its intention was primarily to draw attention to the legitimacy of modifying, adjusting, the relevance of CSR activities of enterprises for a group of potential employees from Generation Z. Originality/value: The article presents the current results of the primary research conducted in 2023.
EN
Purpose: This study aimed to investigate the impact of collectivism and individualism dimensions, both horizontal and vertical, on shared value actions, specifically within the realms of brand attitude, purchase intention, and social corporate engagement. Design/methodology/approach: An online survey, distributed through an external portal, was employed for data collection with a sample size of 366 participants from the USA. Subsequently, structural equation modeling (SEM) was applied to analyze the gathered data. Findings: It has been established that horizontal collectivism holds significant importance in the decision-making process regarding participation in Creating Shared Value (CSV) actions and can influence individual behaviors and additional purchase activities. Research limitations/implications: Given the study's focus on a specific demographic, extending the research to diverse cultural contexts may offer valuable insights into the generalizability of the results. Practical implications: The identified significance of horizontal collectivism in shaping decision-making processes and influencing behaviors presents practical implications for business experts seeking to enact changes in their enterprises. Recognizing the pivotal role of horizontal collectivism can guide strategic initiatives aimed at fostering shared value actions within organizations. Conversely, the insignificance of horizontal individualism highlights the need for businesses to focus on collective values and collaboration when implementing initiatives related to shared value. Originality/value: The research problem addressed in this paper is an intriguing topic for discussion in a business context, given the increasing influence of Corporate Social Responsibility (CSR) initiatives and the growing number of companies engaging in environmental and social activities. Consumers are becoming increasingly conscious during the decision-making process, and their consumption choices are becoming more sustainable and environmentally friendly. This trend will inevitably necessitate business decision-makers and producers to conduct new market analyses and, at times, redefine the goals or entire strategies of their companies, both now and in the future.
EN
Purpose: The aim of this article is to attempt to answer the question of key ethical aspects of the development of artificial intelligence considering its current relevance to CSR principles. Design/methodology/approach: The main method is the analysis of the subject literature, research results and reports analysis. Findings: This paper provides research results that the dominant theme in the design of CSR activities should be the effects of introducing AI into public life, especially protecting society from abuse by new technologies. Social implications: An overview of the achievements, positions and insights contained in selected EPTA reports as a representative of European communities focused on the evaluation of new technologies allows to spread practical value in life of society. Originality/value: The article provides insight into the considerations of basic scopes of implications of AI ethics principles on CSR.
EN
Purpose: The beginning work in a new place for an employee means a lot of stress resulting from confrontation with unfamiliar surroundings and people. The process of introducing an employee to work should involve not only the employer, but also the entire team, emphasizing care, willingness to help and support at such an important initial stage. The main aim of the research is to examine whether the adaptation of new employees in a trade enterprise is effective. An attempt has been made to identify the conditions in the process of social and professional adaptation of a new employee through the prism of corporate social responsibility. Design/methodology/approach: The paper is consisted with 2 parts. The first is about a theoretical context of CSR in small trade company level and personnel management issues and the adaptation of a new employe. The second part includes findings on research. The case study was used to develop research problem. The research questions included the issue of stress in the adaptation process and the role of the introducer. The study covered 100% of the study population. Data were analyzed using descriptive and non-parametric statistics methods (e.g. classification trees method to identify the importance of predictors). Findings: The research results indicate that the adaptation of a new employee is an important element of his/her quality of professional life, and for the organization it is an important aspect of implementing the social responsibility strategy. Taking into account the needs of employees, as internal stakeholders of the company, is an expression of the implementation of socially responsible management. The implementation of the CSR strategy can be assessed by the degree of employee satisfaction with the quality of work life, which results from the effectiveness of fulfilling tasks in the adaptation process. Research limitations/implications: Due to the fact that research is limited to the one chosen company results cannot be uncritically generalized. This study covers only a narrow part from a wide range of problems in shaping social responsibility in business. It only applies to actions taken towards employees in the adaptation process. Due to this implication, research should be deepened and expanded to include additional aspects both in terms of responsibility towards employees and other stakeholder groups. Practical implications: The research results can be a source of information for managers about factors important in shaping the personnel function of a socially responsible organization, primarily in the field of social and professional adaptation. Social implications: The article contributes to the development of knowledge and dissemination of good practices in the field of corporate social responsibility. Originality/value: The article presents a new approach to managing the personnel function in a business organization through the prism of the principles of social responsibility. Previous research does not directly or comprehensively take into account possible connections between corporate social responsibility and the adaptation process.
EN
Purpose: The main purpose of the article is to highlight the importance of CSR and USR, evaluate CSR practices in Polish public universities of economics, and provide actionable recommendations for improving CSR practices at universities. Design/methodology/approach: A comparative analysis of the 5 main economic universities in Poland was carried out on the basis of publicly available online sources. Findings: Overall, the findings indicate that Polish public economic universities are actively engaged in implementing CSR strategies. Their activities are diverse and tailored to their specific contexts, evidencing a strong commitment to promoting sustainable development, ethical conduct, and societal well-being. The research highlights successful strategies and provides recommendations that can serve as a valuable resource for enhancing CSR practices in higher education. Research limitations/implications: While this research provides a comprehensive overview of CSR practices at major public economic universities in Poland, future studies should address these limitations and expand the scope of analysis to include diverse perspectives, rigorous quantitative measures, and broader institutional contexts. Practical implications: The research provides valuable insights and practical recommendations that can significantly enhance the implementation of CSR practices in higher education institutions. By adopting these recommendations, universities can improve their societal and environmental impacts, enhance stakeholder engagement, foster innovation, and achieve a competitive edge in the education sector. The commercial and economic implications highlight substantial benefits not only for the universities but also for the broader communities they serve. Social implications: The research has significant social implications that extend beyond the academic community. It can influence public attitudes towards CSR, drive corporate and environmental responsibility, inform public and industry policies, and enhance the quality of life. By showcasing the positive impact of CSR initiatives in universities, the research can inspire wider adoption of ethical and sustainable practices across various sectors, contributing to a more equitable and sustainable society. Originality/value: The paper makes significant contributions by offering a detailed comparative analysis of CSR practices in Polish economic universities, integrating CSR and USR concepts, providing actionable recommendations, and addressing a broad audience. Its novel insights and practical guidance have the potential to influence the development and implementation of CSR strategies, fostering a culture of sustainability and social responsibility in the higher education sector.
EN
Purpose: The aim of the article is to publicise the issue of carbon footprint emission from office equipment because this problem is not yet widely recognised in the ICT industry. Methodology/approach: The product carbon footprint (PCF) of various information and communication technologies (ICT) was assessed - 196 products of 12 groups representing a broad spectrum of office equipment - covering the entire life cycle (LCA) from production to disposal. Findings: The level of carbon footprint of a given office device depends on its size, including its energy demand. It should be noted that although smaller devices individually have a smaller carbon footprint, due to their common use (many pieces), they may generate emissions similar to larger ones. Originality/value: The results of the carbon footprint statistics of ICT devices included in the result section may constitute valuable input for companies to calculate the carbon footprint in offices. They can also be used as a data set for the carbon footprint calculator of ICT devices.
PL
Cel: Celem artykułu jest nagłośnienie zagadnienia emisji śladu węglowego ze sprzętu biurowego, gdyż problem ten nie jest jeszcze powszechnie rozpoznany w branży ICT. Metodologia/podejście: Oceniono ślad węglowy produktu (PCF) różnych urządzeń informacyjno-komunikacyjnych (ICT) – 196 produktów z 12 grup reprezentujących szerokie spektrum sprzętu biurowego – obejmujący cały cykl życia (LCA) od produkcji do utylizacji. Wyniki: Poziom śladu węglowego danego urządzenia biurowego zależy od jego wielkości, w tym od zapotrzebowania na energię. Należy zaznaczyć, że choć mniejsze urządzenia indywidualnie mają mniejszy ślad węglowy, to ze względu na ich powszechne użytkowanie (wiele sztuk) mogą generować emisję podobną do większych. Oryginalność/wartość: Wyniki statystyk śladu węglowego urządzeń ICT zawarte w sekcji wyników mogą stanowić cenny wkład dla firm do obliczenia śladu węglowego w biurach. Można je również wykorzystać jako zbiór danych, do kalkulatora śladu węglowego urządzeń ICT.
EN
Purpose: The main goal of the article is to indicate the links between operational and innovative management in building corporate social responsibility in the logistics industry. The dependence of the links will indicate specific applications for logistics and production companies. Operational management and supply chain management are related to the functioning of the organization on the market. Producers produce physical goods that are used directly by consumers or by other companies. Transport companies provide services consisting in the movement of goods, design companies, use specialist knowledge to create products and even shape the image of companies. The common element is that each organization has an operational function. We can therefore say that the operational function is the set of people, technology and systems within an organization, the primary purpose of which is to deliver to customers its products or services. Design/methodology/approach: Market analysis in Europe of companies from the logistics industry based on professional experience and numerous studies of the companies in question from the implemented CSR solutions. Findings: The study confirmed that a turbulent environment has a direct impact on the management, functioning and financial performance of the company. Originality/value: The article is addressed to dynamically developing companies in the logistics industry, which, despite the pandemic, war and rampant inflation, develop their business activities paying particular attention to corporate social responsibility. Another point to note is that most organizations operate as part of a longer supply chain. So the supply chain is a network of manufacturers and service providers that work together to proces and movement of goods, from the raw material phase to the end user level. All these cooperating entities are linked by the flows of physical goods, the flows of information, and the flows of cash. In summary, supply chains comber the operational functions of many different organizations. The added value is the possible combination of operational and innovative management in logistics with corporate social responsibility.
EN
Purpose: Communication is a vital tool in the process of building and shaping social relations, which affects the image and reputation of companies, including chemical companies. Communication, carried out in various ways, is a complex and dynamic process. In the context of social relations, communication is the basic tool and way of transmitting and receiving information. The aim of the conducted research was to evaluate the existing communication system in selected social media channels implemented by a chemical company in the context of corporate social responsibility. The article presents the communication processes in Grupa Azoty as a case study in social media in correlation with social responsibility activities. Design/Methodology/Approach: The article applies a case study of Grupa Azoty ZAK S.A., along with the analysis of statistics collected from selected communication channels of Grupa Azoty ZAK S.A. In addition, direct interviews were conducted with employees of the organizational unit supervising communication processes to supplement the analysis. Findings: The interpretation of the indicators described for the purposes of this article proves, among other things, that there is a mutual dependence between CSR activities and communication in social media. The research showed that CSR posts are among the most popular publications, and the analysis of the characteristics of post themes shows the audience's interest in multimedia-based CSR-related posts. Furthermore, the research proves that CSR communication depends on the geopolitical situation, current topics arousing the greatest interest among the general public, and the world situation. Research Limitations/Implications: The analysis is based on a single case study. Practical Implications: Those responsible for communication in the organization should be aware of the needs and expectations of the local community, which affect the level of interest in the publication's topics, translating into a positive image of the company involved in activities that are very important from the point of view of the local community. Social Implications: Shaping social attitudes, building relationships that affect the image of a chemical company in social media is, therefore, an important and significant tool in broad and complex communication processes. Constant monitoring of statistical indicators of message recipients is a necessary activity to draw conclusions and recommendations for future actions. Companies can assess which communication channels to develop to adapt to global trends, how to attract new recipients, and how to build identity with the brand. Originality/Value: The presented research results concern the communication processes carried out in social media in the context of corporate social responsibility - a topic that is not widely studied.
PL
W czasie pandemii COVID-19 banki spółdzielcze w Polsce podejmowały różne działania CSR, mające na celu przeciwdziałanie skutkom kryzysu i ochronę interesów społeczności lokalnych. Banki te przejawiały zaangażowanie w społeczności lokalne poprzez udzielanie wsparcia finansowego dla lokalnych przedsiębiorców i organizacji non-profit, które znalazły się w trudnej sytuacji. Przeznaczały one środki na wsparcie sektora medycznego, dostarczając niezbędny sprzęt medyczny, testy oraz środki ochrony osobistej dla personelu medycznego. Działania CSR banków spółdzielczych miały istotny wpływ na bezpieczeństwo państwa. Poprzez udzielanie wsparcia finansowego dla przedsiębiorców i organizacji non-profit, banki te przyczyniały się do utrzymania miejsc pracy i stabilności gospodarczej. Wsparcie dla sektora medycznego pozwoliło na efektywniejsze zarządzanie pandemią, zapewniając odpowiednie środki ochrony i sprzęt medyczny dla personelu medycznego. Działania CSR banków spółdzielczych w Polsce w czasie pandemii COVID-19 miały istotny wpływ na bezpieczeństwo państwa. Banki te aktywnie angażowały się w pomoc społecznościom lokalnym, wspierały sektor medyczny i prowadziły kampanie edukacyjne. Ich zaangażowanie przyczyniło się do utrzymania miejsc pracy, stabilności gospodarczej oraz zwiększenia świadomości społecznej, co przyczyniło się do ogólnego bezpieczeństwa państwa w trudnym okresie pandemii COVID19. W artykule przedmiotem rozważań są przedsięwzięcia filantropijne realizowane przez wybraną grupę spółdzielni, jaką są banki spółdzielcze, funkcjonujące na rynku usług finansowych w Polsce. Problem badawczym jest zrozumienie, jakie konkretnie działania CSR podejmowane przez banki spółdzielcze w Polsce miały na celu wsparcie lokalnej społeczności i gospodarki w trakcie pandemii COVID-19. Zasadniczym celem niniejszego artykułu jest wskazanie czynności z obszaru społecznej odpowiedzialności biznesu, które zostały zrealizowane przez banki spółdzielcze podczas pandemii COVID-19. Do realizacji głównego celu wykorzystano źródło pochodzące ze strony Krajowego Związku Banków Spółdzielczych oraz dokonano przeglądu literatury przedmiotu. Metoda, która została użyta w badaniu to analiza dokumentów.
EN
During the COVID-19 pandemic, cooperative banks in Poland undertook various CSR activities aimed at counteracting the effects of the crisis and protecting the interests of local communities. These banks showed commitment to local communities by providing financial support to local entrepreneurs and non-profit organizations that found themselves in a difficult situation. They allocated funds to support the medical sector by providing the necessary medical equipment, tests, and personal protective equipment for medical staff. CSR activities of cooperative banks had a significant impact on state security. By providing financial support to entrepreneurs and non-profit organizations, these banks contributed to maintaining jobs and economic stability. Support for the medical sector allowed for more effective management of the pandemic, providing appropriate protection measures and medical equipment for medical staff. The CSR activities of cooperative banks in Poland during the COVID-19 pandemic had a significant impact on state security. These banks were actively involved in helping local communities, supporting the medical sector, and conducting educational campaigns. Their involvement contributed to maintaining jobs, economic stability and increasing public awareness, which contributed to the overall security of the state during the difficult period of the COVID-19 pandemic. The article considers philanthropic projects carried out by a selected group of cooperatives, which are cooperative banks operating on the financial services market in Poland. The research problem is to understand what specific CSR activities undertaken by cooperative banks in Poland were aimed at supporting the local community and economy during the COVID-19 pandemic. The main purpose of this article is to indicate activities in the area of corporate social responsibility that were carried out by cooperative banks during the COVID-19 pandemic. To achieve the main objective, a source from the website of the National Association of Cooperative Banks was used and the literature on the subject was reviewed. The method that was used in the study was document analysis.
EN
Involvement in corporate social responsibility (CSR) is of increasing importance across different economic sectors, including transport industry. This study examines the relationship between CSR and efficiency of companies in the transport industry. It belongs to the type of quantitative research and extends the scope of research related to the subject of CSR and efficiency of companies in the transport industry. Whereas previous literature lacks empirical research analyzing the relation between CSR and efficiency in the transport industry, the present study aims to fill in this research gap. The study focuses on data for 2013–2015 period and on major transport companies in the USA, in particular those representing the air and road transport sectors. The paper is based on Data Envelopment Analysis method which is used to measure efficiency, while the Pearson correlation coefficient is used to detect the relationship between CSR and efficiency. The results confirm positive relationship between CSR and efficiency of transport companies. The paper contains further evidence on the relationship between individual CSR areas (social, environmental and governance CSR) and efficiency. This study can contribute not only as a recommendation for transport companies, but also as an introduction to further and more detailed research of the relation between CSR and efficiency.
PL
Zaangażowanie w społeczną odpowiedzialność biznesu (CSR) nabiera coraz większego znaczenia w różnych sektorach gospodarki, w tym w branży transportowej. W niniejszym artykule zbadano związek pomiędzy CSR a efektywnością przedsiębiorstw branży transportowej. Opracowanie należy do typu badań ilościowych i poszerza zakres badań związanych z tematyką CSR i efektywnością przedsiębiorstw branży transportowej. W dotychczasowej literaturze brakowało badań empirycznych analizujących związek między CSR i efektywnością branży transportowej i właśnie niniejszy artykuł ma na celu wypełnienie tej luki badawczej. Badanie opiera się na danych z lat 2013–2015 i dotyczy czołowych firm transportowych w Stanach Zjednoczonych, reprezentujących sektor transportu lotniczego i drogowego. W artykule wykorzystano metodę Data Envelopment Analysis, która służy do pomiaru efektywności, natomiast współczynnik korelacji Pearsona został wykorzystany do analizy związku pomiędzy CSR a efektywnością. Wyniki badań potwierdzają pozytywny związek pomiędzy CSR a efektywnością firm transportowych. Artykuł zawiera również analizy dotyczące związku pomiędzy poszczególnymi obszarami CSR (społecznym, środowiskowym i ładem korporacyjnym) i efektywnością. Niniejsze opracowanie może stanowić nie tylko rekomendację dla firm transportowych, ale także wstęp do dalszych i bardziej szczegółowych badań nad związkiem między CSR i efektywnością.
EN
Growth in online sales results in an increase in the number of containers remaining in economic circulation, causing both economic (increased costs of container production, storage and disposal) and environmental effects. One way to reduce the scale of this problem would be to introduce reusable packaging, which enterprises could use as part of their e-commerce solutions. The question remains, however, whether the customers are ready for this. What is their opinion on implementing such a solution? Would they be willing to pay a deposit for using such containers? This paper aims to suggest individual returnable packaging solutions that can be used in e-commerce to manifest corporate social responsibility and reflect customer attitudes towards them. The paper is empirical, with the empirical part presenting the results of the author's study.
PL
Rosnąca sprzedaż on-line, wpływa na wzrost ilości opakowań będących w obiegu gospodarczym, wywołując tak efekty ekonomiczne (wzrost kosztów wytworzenia opakowań, przechowywania i utylizacji), jak i środowiskowe. Sposobem na zmniejszenie skali problemu mogłoby stać się opakowanie wielokrotnego użytku, które byłoby stosowane przez przedsiębiorstwa w ramach e-commerce. Pytanie: czy klienci są na to gotowi? Jaka jest ich opinia na temat wdrożenia takiego rozwiązania? Czy byliby skłonni płacić kaucje za korzystanie z takiego opakowania? Celem artykułu jest wskazanie jednostkowego opakowania zwrotnego możliwego do zastosowania w e-commerce jako przejawu społecznej odpowiedzialności przedsiębiorstwa oraz postaw klientów wobec tego rozwiązania. Artykuł ma charakter empiryczny – część empiryczna przedstawia wyniki badań własnych.
PL
Celem artykułu jest przedstawienie działań w zakresie ochrony środowiska przedsiębiorstw działających na terenie Polski i pokazanie korelacji między polityką środowiskową a postrzeganiem firmy przez otoczenie. W artykule został podjęty temat konieczności komunikowania interesariuszom działań organizacji, prowadzących do ograniczenia negatywnego wpływu firmy na środowisko lub akcji wspierających ochronę przyrody. Przedstawiono raport CSR jako narzędzie komunikacji działań proekologicznych firmy interesariuszom. Pod rozważania podjęto rolę świadomości interesariuszy dotyczącą działań proekologicznych podejmowanych przez firmy. W kolejnej części przeprowadzono analizę raportów CSR dotyczących działań zrealizowanych w dziedzinie klimatu w latach 2016-2021 przez polskie przedsiębiorstwa. Podjęta została analiza ilościowa i jakościowa form angażowania interesariuszy w działania CSR. Zaproponowano podział działań na trzy kryteria, stanowiący wskazówkę dla przedsiębiorców planujących podjęcie działań w zakresie klimatu. Badanie potwierdziło, że nie wszystkie działania w dziedzinie klimatu wiążą się z nakładami finansowymi. Wiele działań miało charakter edukacyjny, co jest ważnym elementem polityki środowiskowej. Niektóre z działań angażują interesariuszy wewnętrznych, co podnosi świadomość proekologiczną wśród zarządzających i pracowników. Działania skierowane w kierunku społeczeństwa (lokalne bądź krajowe) służą budowaniu reputacji i pozytywnego postrzegania przedsiębiorstwa, stanowiąc element przewagi konkurencyjnej.
EN
The aim of the article is to present activities in the field of environmental protection of enterprises operating in Poland and to show the correlation between environmental policy and the perception of the company by the environment. The article discusses the need to communicate to stakeholders the organization's activities leading to the reduction of the company's negative impact on the environment or actions supporting nature conservation. The CSR report was presented as a tool for communicating the company's pro-ecological activities to stakeholders. The role of stakeholder awareness regarding pro-ecological activities undertaken by companies was taken into consideration. Next, an analysis of CSR reports on actions implemented in the field of climate change in 2016-2021 by Polish enterprises was carried out. A quantitative and qualitative analysis of the forms of engaging stakeholders in CSR activities was undertaken. It has been proposed to divide the activities into 3 criteria, which will serve as a guideline for entrepreneurs planning to take action in the field of climate change. The study confirmed that not all climate action involves financial resources. Many activities were educational, which form an important element of environmental policy. Some of the activities involve internal stakeholders, which raises pro-environmental awareness among managers and employees. Actions directed towards society (local or national) serve to build the reputation and positive perception of the company, constituting an element of competitive advantage.
EN
Purpose: The following two main research questions were addressed in this article: 1) Which employees’ interests are the most important for Ukrainian migrant workers? 2) To what extent companies ensure the interests of Ukrainian migrant workers? Since migration is often associated with precarious employment, the problems of the relationship between the form of employment and the interests of migrants were examined as well. Design/methodology/approach: For the purpose of this paper, such methods as literature survey of publications indexed mainly in Scopus database and empirical research in the form of a survey were used. The survey was carried out in 2020 in Poland and the respondents were Ukrainian workers. The research was conducted using the PAPI technique and based on a with the use of a representative sample. Findings: Empirical research shows that the most important interests of migrants (of 22 analyzed interests) are salaries adequate to duties, ensuring good occupational safety and health, and clear evaluation criteria. At the same time, the second and third of the indicated interests are mostly ensured by employers, regardless of the form of employment in which the respondents work. This leads to certain practical and theoretical implications. Practical implications: The Ukrainian population is gradually growing in Poland which results from the armed conflict and the difficult economic situation in Ukraine. Therefore, the presented research is utmost valid. Originality/value: The concept of socially responsible HRM (SRHRM) emerged as an element of CSR focused on the inside of the company (its employees treated as the most important stakeholders). Surveys devoted to the implementation of the concept of CSR are carried out mainly among employees who are citizens of the country where the enterprise surveyed is headquartered. The issue of migration is discussed rather from the perspective of such academic disciplines as economics and sociology than the discipline of human resource management. This study aims to fill the gap in research on SRHRM through examining the HRM practices in the context of migrant workers with a focus on employee interests.
EN
Purpose: The aim of the article is to identify customers' purchasing behaviour profiles on the basis of characterizing the process of making a decision to purchase a product from food industry companies’ indicators (observable variables) in the context of corporate social responsibility (CSR). Design/methodology/approach: The data for the research were collected from a survey concerning a group of 801 customers from the Świętokrzyskie Voivodeship. The resources were pre-explored and pre-processed to enable further studies. In order to obtain customers profiles, the latent class analysis (LCA) method was used. It enables identification of homogeneous groups (latent classes) of customers based on selected indicators. Findings: The impact on customers’ purchasing behaviour of 15 CSR activities undertaken by enterprises from several different groups (in relation to: environment, society, employees, contractors, and customers) was examined. Six profiles of customer purchasing behaviour were identified. They were labelled and subjected to descriptive characteristics. Research limitations/implications: The results point out the need to continue the research based on a broader countrywide data set. Practical implications: The research findings can contribute to improving the effectiveness of food industry companies in the range of CSR activities. Due to this, these companies will be able to take more effective steps to retain existing customers and acquire new ones. Social implications: Taking corporate social responsibility actions contributes to solve social and environmental problems. It can also affect the quality of life in a society. Nowadays, it is an important and developmental research area. Originality/value: The conducted study showed that latent class analysis is proper tool for analysing the qualitative data obtained in the questionnaire surveys. The work provides a vital information on the impact of corporate social responsibility activities by food industry companies on customers' purchasing behaviour.
PL
Określono poziom oraz formę komunikacji w zakresie społecznej odpowiedzialności biznesu, prowadzonej przez czeskie chemiczne firmy produkcyjne. W sumie 11 spośród 85 firm korzysta równocześnie z 4 lub więcej platform komunikacji online. Z kolei 44 firmy z ogólnej liczby 85 (52%) nie używają, poza firmowymi stronami internetowymi, jakiejkolwiek innej platformy do komunikacji online.
EN
The level and form of communication of socially responsible activities by Czech chemical production companies were determined. A total of 11 companies out of 85 even use 4 or more online communication platforms at the same time. Conversely, a total of 44 companies out of 85 (52%) do not use any other online communication platform (apart from corporate websites).
EN
Introduction/background: Currently in Poland, it is becoming increasingly popular to implement activities related to social responsibility in organizations. Companies have begun to pay more and more attention to such issues as building relationships with the environment, as well as widely understood social interest or environmental protection has become important. Aim of the paper: The purpose of the article is to indicate the role of social responsibility and its relationship to the development of the organization using a selected example. Materials and methods: The study used the case-study method using a survey questionnaire tool. Results and conclusions: Based on the survey, it can be concluded that the employees of the surveyed enterprise have a positive view of social responsibility activities. The organization should focus on a strategy based on investing in solutions to improve the quality of life of employees, the local community, and strive to offset the negative impact on the environment.
EN
The article analyses the problems (dilemmas) in approach to the environmental protection and management. EU has declared the plan for the Great Reset of global economy and environmental politics. The idea is not new, but the approach is expected to be completely different. While the EU leaders set the strategy of centralisation, there are strong claims for opposite way – decentralisation. The second dilemma we analyse in our article is the problem of European Commission massive support of green investments (including using of renewable sources of energy and focus of environmental protection), especially after lockdowns connected with covid pandemic which meets with the strong negative position of those economical circles which see such types of initiatives as green shooting to the economy. Terra Carta as an integral part of Sustainable Markets Initiative was launched in 2020. The third dilemma we pay our attention is connected with the efficiency of new environmental taxes. The article focuses also on the good practice as can be seen in environmental protection management efforts and green solutions for using and saving energy resources. As an examples we assess the projects supporting use of renewable energy in Africa (e.g. Lights for Africa), Cradle to Cradle Program (C2C) and we go back to the Come2CoM. The whole is analysed in the context of corporate social responsibility.
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